{"product_id":"fundraising-fundamentals-isbn-9780471209874","title":"Fundraising Fundamentals","description":"\"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations.\"\u003cbr\u003e -Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel\u003cbr\u003e Former Chair of the Association of Professionals Foundation Board\u003cbr\u003e Adjunct Professor of Philanthropy, Columbia University\u003cbr\u003e \u003cbr\u003e Proven methods and techniques for running a successful annual giving campaign\u003cbr\u003e \u003cbr\u003e Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on:\u003cbr\u003e * How to find likely first-time donors\u003cbr\u003e * Membership organizations and donor clubs\u003cbr\u003e * Methods of donor renewal, upgrading, and reward\u003cbr\u003e * Recruiting and training volunteer solicitors\u003cbr\u003e * Multimedia and Internet soliciting techniques  Chapter 1 Developing Annual Gift Support by Raising Friends and Building Relationships. \u003cp\u003eThe Philanthropic Process.\u003c\/p\u003e \u003cp\u003ePhilanthropic Practice.\u003c\/p\u003e \u003cp\u003eThe Independent Sector and the Nature of Charitable Organizations.\u003c\/p\u003e \u003cp\u003eThe Role of Fund Development.\u003c\/p\u003e \u003cp\u003eThe Role of Annual Giving.\u003c\/p\u003e \u003cp\u003eWhat to Use in Making Annual Gifts.\u003c\/p\u003e \u003cp\u003eChapter 2 Asking for Money:Begin with Testing by Mail.\u003c\/p\u003e \u003cp\u003eAcquisition:The Everlasting Search.\u003c\/p\u003e \u003cp\u003eFinding Likely First-Time Donors.\u003c\/p\u003e \u003cp\u003eTesting,Testing,Testing.\u003c\/p\u003e \u003cp\u003eLetter Texts:Write Love Letters!\u003c\/p\u003e \u003cp\u003eChapter 3 Direct Mail Acquisition:Constituency Building.\u003c\/p\u003e \u003cp\u003eMeeting Changing Needs.\u003c\/p\u003e \u003cp\u003eThe Case for Annual Gift Support:Goals and Potential.\u003c\/p\u003e \u003cp\u003eGoal Setting for Annual Giving Solicitation.\u003c\/p\u003e \u003cp\u003eThese Are Donors,Not Numbers.\u003c\/p\u003e \u003cp\u003eThe Annual Fund ?Master Schedule.\u003c\/p\u003e \u003cp\u003eMaking and Following Plans:The Frequency of Appeals.\u003c\/p\u003e \u003cp\u003ePlan to Be Flexible.\u003c\/p\u003e \u003cp\u003eWhere Pledges Fit in Annual Giving.\u003c\/p\u003e \u003cp\u003eAcquisition through Mail Appeals.\u003c\/p\u003e \u003cp\u003eWhy Use the Mail?\u003c\/p\u003e \u003cp\u003eMultiple Acquisition Methods.\u003c\/p\u003e \u003cp\u003eMultiple Mailings.\u003c\/p\u003e \u003cp\u003eWhen to Mail and How Often.\u003c\/p\u003e \u003cp\u003eImproved Results with Multimedia Appeals.\u003c\/p\u003e \u003cp\u003eOther Options for Acquisition Mailings.\u003c\/p\u003e \u003cp\u003eChapter 4 Donor Renewal:A Communications Art.\u003c\/p\u003e \u003cp\u003eCommunications Opportunities.\u003c\/p\u003e \u003cp\u003eInvolvement Opportunities.\u003c\/p\u003e \u003cp\u003eMethods of Donor Renewal,Revival,and Reward.\u003c\/p\u003e \u003cp\u003ePerformance Analysis.\u003c\/p\u003e \u003cp\u003eDonor Relations.\u003c\/p\u003e \u003cp\u003eChapter 5 Membership and Membership Associations.\u003c\/p\u003e \u003cp\u003eLegal and Tax-Exempt Status.\u003c\/p\u003e \u003cp\u003eMembership Options.\u003c\/p\u003e \u003cp\u003eBasic Design.\u003c\/p\u003e \u003cp\u003eAnnual Dues and Gifts.\u003c\/p\u003e \u003cp\u003eBenefits and Privileges.\u003c\/p\u003e \u003cp\u003eThe Value of a Gift Membership.\u003c\/p\u003e \u003cp\u003eManagement of Membership Associations.\u003c\/p\u003e \u003cp\u003eAnnual Giving Opportunities for Members.\u003c\/p\u003e \u003cp\u003eAnnual Membership Campaigns.\u003c\/p\u003e \u003cp\u003eOperating Costs for Membership Programs.\u003c\/p\u003e \u003cp\u003eChapter 6 Telephone and Telemarketing Techniques.\u003c\/p\u003e \u003cp\u003ePreparing for Telephone Solicitation.\u003c\/p\u003e \u003cp\u003eThe Volunteer Calling Program:Planning Is the Key to Success.\u003c\/p\u003e \u003cp\u003eDeveloping a Telemarketing Program.\u003c\/p\u003e \u003cp\u003eShould You Hire a Professional Telemarketing Firm?\u003c\/p\u003e \u003cp\u003eBudgeting for Telephone Solicitation.\u003c\/p\u003e \u003cp\u003eOther Uses of the Telephone.\u003c\/p\u003e \u003cp\u003eChapter 7 Groups,Guilds,and Support Organizations.\u003c\/p\u003e \u003cp\u003eThe Auxiliary.\u003c\/p\u003e \u003cp\u003eThe Guild.\u003c\/p\u003e \u003cp\u003eDonor Clubs: The Benefits of Organizing Donors.\u003c\/p\u003e \u003cp\u003eSupport Group Organizations.\u003c\/p\u003e \u003cp\u003eManagement of Groups,Guilds,and Support Organizations.\u003c\/p\u003e \u003cp\u003eChapter 8 Soliciting Annual Gifts from Corporations and Foundations.\u003c\/p\u003e \u003cp\u003eSecuring Annual Corporate Gifts.\u003c\/p\u003e \u003cp\u003eTax Deductions as a Motivation.\u003c\/p\u003e \u003cp\u003eThe Roles of Research,Relationships,and Requests.\u003c\/p\u003e \u003cp\u003eThe United Way Corporate Connection.\u003c\/p\u003e \u003cp\u003eCorporate Matching Gifts: Untapped Gold?\u003c\/p\u003e \u003cp\u003eCause-Related Marketing:Yes,It ?s Money But It Is Not Philanthropy.\u003c\/p\u003e \u003cp\u003eSecuring Annual Foundation Gifts.\u003c\/p\u003e \u003cp\u003eResearch,Relationships,and Requests.\u003c\/p\u003e \u003cp\u003eDonor Recognition for Corporations and Foundations.\u003c\/p\u003e \u003cp\u003eChapter 9 Internet Solicitation.\u003c\/p\u003e \u003cp\u003eArtful Uses of the Internet for Annual Giving.\u003c\/p\u003e \u003cp\u003eCyberspace Law: Online Fundraising Rules and Regulations.\u003c\/p\u003e \u003cp\u003eWorking with Application Service Providers.\u003c\/p\u003e \u003cp\u003eEthics Codes and Standards of Professional Practice.\u003c\/p\u003e \u003cp\u003eIntellectual Property,Copyright,Privacy,and Security.\u003c\/p\u003e \u003cp\u003eThe Future of Internet Solicitation.\u003c\/p\u003e \u003cp\u003eChapter 10 Activities,Benefits,and Special Events.\u003c\/p\u003e \u003cp\u003eVolunteer Development.\u003c\/p\u003e \u003cp\u003eRecruitment.\u003c\/p\u003e \u003cp\u003eDefinitions and Differences.\u003c\/p\u003e \u003cp\u003eActivities.\u003c\/p\u003e \u003cp\u003eBenefits.\u003c\/p\u003e \u003cp\u003eSpecial Events.\u003c\/p\u003e \u003cp\u003eManagement and Performance Measurement.\u003c\/p\u003e \u003cp\u003eChapter 11 The Volunteer-Led,Personal Solicitation Annual Giving Campaign.\u003c\/p\u003e \u003cp\u003eDeveloping Qualified Donors.\u003c\/p\u003e \u003cp\u003eRecruiting and Training Volunteer Solicitors.\u003c\/p\u003e \u003cp\u003eCampaign Leadership:The Key to Success.\u003c\/p\u003e \u003cp\u003eManagement of the Annual Giving Campaign.\u003c\/p\u003e \u003cp\u003eRecognition and Reward.\u003c\/p\u003e \u003cp\u003eChapter 12 Other Ways to Raise Money Every Year.\u003c\/p\u003e \u003cp\u003eAdvertising and Coupons.\u003c\/p\u003e \u003cp\u003eCommemorative and Tribute Giving.\u003c\/p\u003e \u003cp\u003eCommercial Sales,Cause-Related Marketing,and Affinity Cards.\u003c\/p\u003e \u003cp\u003eDoor-to-Door and On-Street Solicitation.\u003c\/p\u003e \u003cp\u003eFederated Campaigns.\u003c\/p\u003e \u003cp\u003eGambling and Games of Chance.\u003c\/p\u003e \u003cp\u003eMultimedia Options.\u003c\/p\u003e \u003cp\u003ePremiums.\u003c\/p\u003e \u003cp\u003eTelevision and Telethon Solicitation.\u003c\/p\u003e \u003cp\u003eVarious Other Annual Giving Ideas of Merit.\u003c\/p\u003e \u003cp\u003eScams and Con Artist Fraud and Abuse.\u003c\/p\u003e \u003cp\u003eChapter 13 Managing the Comprehensive Annual Giving Program.\u003c\/p\u003e \u003cp\u003eBalanced Participation:A Key to Success.\u003c\/p\u003e \u003cp\u003eManaging Annual Giving Programs.\u003c\/p\u003e \u003cp\u003eBoard,CEO,and Employee Relations.\u003c\/p\u003e \u003cp\u003eManagement of Changing Annual Priorities.\u003c\/p\u003e \u003cp\u003eGift Reports.\u003c\/p\u003e \u003cp\u003eBudget Preparation and Management.\u003c\/p\u003e \u003cp\u003eCost ?Benefit Standards and Guidelines.\u003c\/p\u003e \u003cp\u003eProgram Performance Measurement.\u003c\/p\u003e \u003cp\u003eOffice Functions,Operating Procedures,and Computer Support.\u003c\/p\u003e \u003cp\u003eTraining for All Staff Members.\u003c\/p\u003e \u003cp\u003eFinancial Accounting and Reporting.\u003c\/p\u003e \u003cp\u003eDonor Relations.\u003c\/p\u003e \u003cp\u003eIssues and Challenges for the Future of Annual Giving.\u003c\/p\u003e \u003cp\u003eConcluding Thoughts.\u003c\/p\u003e \u003cp\u003eAppendix A: Operating Rules and Procedures for a Support Group Organization.\u003c\/p\u003e \u003cp\u003eAppendix B: Master Checklist for Activities, Benefits, and Special Events.\u003c\/p\u003e \u003cp\u003eAppendix C: Glossary of Internet Terms.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eSelected References.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eJAMES M. GREENFIELD\u003c\/strong\u003e, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFUNDRAISING FUNDAMENTALS\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eFundraising Fundamentals\u003c\/i\u003e is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses… my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003e –Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel Former Chair of the Association of Professionals Foundation Board Adjunct Professor of Philanthropy, Columbia University\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eProven methods and techniques for running a successful annual giving campaign\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eLearn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with \u003ci\u003eFundraising Fundamentals\u003c\/i\u003e. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date\u003ci\u003e Second Edition\u003c\/i\u003e features key material on:    \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to find likely first-time donors\u003c\/li\u003e \u003cli\u003eMembership organizations and donor clubs\u003c\/li\u003e \u003cli\u003eMethods of donor renewal, upgrading, and reward\u003c\/li\u003e \u003cli\u003eRecruiting and training volunteer solicitors\u003c\/li\u003e \u003cli\u003eMultimedia and Internet soliciting techniques \u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989266022629,"sku":"NP9780471209874","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471209874.jpg?v=1761783440","url":"https:\/\/k12savings.com\/es\/products\/fundraising-fundamentals-isbn-9780471209874","provider":"K12savings","version":"1.0","type":"link"}