{"product_id":"fundraising-for-social-change-isbn-9781119845287","title":"Fundraising for Social Change","description":"\u003cp\u003e\u003cb\u003eA popular fundraising blueprint for small- to mid-sized nonprofit organizations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the newly revised Eighth Edition of \u003ci\u003eFundraising for Social Change\u003c\/i\u003e, two nonprofit leadership veterans deliver a hands-on, how-to guide to establishing and expanding a diverse base of donors. The authors maintain a focus on groups working toward racial, economic, and climate justice, providing trustworthy and relevant information that can be easily understood.\u003c\/p\u003e \u003cp\u003eThe book includes a free Instructor's Manual, as well as access to supplementary online content with additional resources. Readers will also find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\"Spotlight\" sections highlighting the reflections and wisdom of a varied group of fundraisers\u003c\/li\u003e \u003cli\u003eInsightful explorations about managing fundraising, including establishing a fundraising infrastructure, hiring a development director, and using consultants and coaches\u003c\/li\u003e \u003cli\u003eDiscussions of budgeting and planning, as well as how to handle significant financial trouble\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn indispensable resource for nonprofit board members, managers, founders, and employees, \u003ci\u003eFundraising for Social Change\u003c\/i\u003e is a must-read roadmap to raising money. It belongs on the bookshelves of leaders, activists and organizers seeking to advance racial, economic, environmental or social justice.\u003c\/p\u003e \u003cp\u003eOnline Content xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction to the 8th Edition xv\u003c\/p\u003e \u003cp\u003eAbout the Authors xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Nonprofits and the Money They Raise 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Size and Scope of the Nonprofit Sector 3\u003c\/p\u003e \u003cp\u003e2 Creating a Fundraising Philosophy 17\u003c\/p\u003e \u003cp\u003e3 Be Clear About What the Money Will Do 21\u003c\/p\u003e \u003cp\u003e4 What You Have to Understand to Begin Fundraising 31\u003c\/p\u003e \u003cp\u003e5 The Importance of a Good Board of Directors 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Ask Them, Thank Them, Ask Them Again 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Financial Needs and Fundraising Strategies 55\u003c\/p\u003e \u003cp\u003e7 The Very Human Need for Appreciation 67\u003c\/p\u003e \u003cp\u003e8 Getting Comfortable with Asking 77\u003c\/p\u003e \u003cp\u003e9 Ask Real Prospects 87\u003c\/p\u003e \u003cp\u003e10 How to Ask 97\u003c\/p\u003e \u003cp\u003e11 Strengthening Relationships by Creating Categories of Donors 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three Strategies for Acquisition and Retention 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Multichannel Fundraising 115\u003c\/p\u003e \u003cp\u003e13 What Successful Mass Appeals Have in Common 121\u003c\/p\u003e \u003cp\u003e14 Direct Mail 131\u003c\/p\u003e \u003cp\u003e15 Online Fundraising 153\u003c\/p\u003e \u003cp\u003e16 Phone Banking 169\u003c\/p\u003e \u003cp\u003e17 Special Events 181\u003c\/p\u003e \u003cp\u003e18 Establishing Voluntary Fees for Service 199\u003c\/p\u003e \u003cp\u003e19 Door-to-Door and Street Canvassing 205\u003c\/p\u003e \u003cp\u003e20 Opportunistic Fundraising 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four Inviting Current Donors to Make Bigger Gifts 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e21 Building Major Donor Programs 223\u003c\/p\u003e \u003cp\u003e22 Setting Up and Maintaining Recurring Donor Programs 237\u003c\/p\u003e \u003cp\u003e23 Legacy Giving 245\u003c\/p\u003e \u003cp\u003e24 Setting Up an Endowment 259\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five Using Campaigns to Raise Large Amounts of Money 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e25 What All Large Campaigns Have in Common 271\u003c\/p\u003e \u003cp\u003e26 Raising Money for Capital 279\u003c\/p\u003e \u003cp\u003e27 Endowment Campaigns 291\u003c\/p\u003e \u003cp\u003e28 Conducting Feasibility Studies 297\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Six Budgeting and Planning 301\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e29 Developing a Budget 303\u003c\/p\u003e \u003cp\u003e30 Creating a Fundraising Plan 315\u003c\/p\u003e \u003cp\u003e31 What to Do in Case of Financial Trouble 321\u003c\/p\u003e \u003cp\u003e32 The Perennial Question of Clean and Dirty Money 327\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Seven Fundraising Management 331\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e33 Infrastructure for Fundraising 333\u003c\/p\u003e \u003cp\u003e34 Hiring a Development Director 341\u003c\/p\u003e \u003cp\u003e35 Using a Consultant, Coach, Mentor, or Trainer 351\u003c\/p\u003e \u003cp\u003e36 Dealing with Anxiety 361\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Eight You the Fundraiser 365\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e37 Know What You Need to Know 369\u003c\/p\u003e \u003cp\u003e38 Working with Your Executive Director 377\u003c\/p\u003e \u003cp\u003e39 Working with Volunteers 383\u003c\/p\u003e \u003cp\u003e40 When You Encounter Ethical Dilemmas 391\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Nine Special Circumstances 397\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e41 Raising Money in Rural Communities 399\u003c\/p\u003e \u003cp\u003e42 Fundraising for a Coalition 411\u003c\/p\u003e \u003cp\u003e43 When No One Is Paid 417\u003c\/p\u003e \u003cp\u003e44 When You Are Just Starting Out 425\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Ten The Power of Individual Donors in Two Social Movements 429\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e45 Fundraising for LGBTQ+ Equality and Justice 431\u003c\/p\u003e \u003cp\u003e46 Building Political Power for Immigrants’ Rights 447\u003c\/p\u003e \u003cp\u003eIndex 459\u003c\/p\u003e \u003cp\u003e\u003cb\u003eABOUT THE AUTHORS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKIM KLEIN \u003c\/b\u003eis a founding partner at Klein and Roth Consulting.  She is a prolific writer and internationally known as a trainer and consultant. Kim believes that the role of nonprofits is to promote the common good: ensuring that the social systems, institutions, and environments upon which we all depend work to benefit all living beings and the earth itself. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSTAN YOGI\u003c\/b\u003e is a Senior Consultant with Klein and Roth Consulting.  He has more than 30 years of experience with nonprofit organizations in fundraising and grantmaking. Stan has been an activist and fundraiser in Asian American and LGBTQ+ social justice movements.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe leading “how-to” guide to raising money for small to mid-sized nonprofits \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“There is a good reason why this book has eight editions. It’s both timeless and timely. I have been a reader and user of this book since the mid-1990s. Listen to its advice, apply it to your organization… and you won’t regret it.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—ABDI SOLTANI, Executive Director, ACLU of Northern California\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eFundraising for Social Change\u003c\/i\u003e is an anchor in my library and in our work with social justice organizations. Students and nonprofit leaders find the book to be fun, engaging and highly effective in supporting fundraising efforts.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—DENA JENSON, Director, Center for Nonprofit Leadership at California Lutheran University\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe newly revised Eighth Edition of\u003cb\u003e Fundraising for Social Change\u003c\/b\u003e shows nonprofit organizations with budgets of less than $2,500,000 how to establish, maintain, and expand a broad base of individual donors. The book focuses particularly on organizations working for racial, economic, and climate justice. It provides clear, trustworthy, time-tested, and relevant information all in a single volume drawing on the authors’ combined 70 years of fundraising experience.  \u003c\/p\u003e\u003cp\u003eSupplementary free online content includes resources—articles, reports, templates, and samples—that augment the information in the book. Teachers and trainers of fundraising will find a free Instructor’s Manual online with a suggested syllabus and sample interactive exercises.  \u003c\/p\u003e\u003cp\u003eThis newest edition also includes “Spotlights,” brief reflections from a diverse group of fundraisers and resource mobilizers about their fundraising experiences, providing insights into the joys and challenges of fundraising for social change organizations. \u003c\/p\u003e\u003cp\u003eAn invaluable resource for nonprofit board members, staff, volunteers and activists, the newest, expanded \u003cb\u003eFundraising for Social Change\u003c\/b\u003e has been used by thousands of practitioners the world over since the very first edition was published in 1985.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989265957093,"sku":"NP9781119845287","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119845287.jpg?v=1761783440","url":"https:\/\/k12savings.com\/es\/products\/fundraising-for-social-change-isbn-9781119845287","provider":"K12savings","version":"1.0","type":"link"}