{"product_id":"fundamentals-of-public-communication-campaigns-isbn-9781119878070","title":"Fundamentals of Public Communication Campaigns","description":"\u003cp\u003e\u003cb\u003eThe most comprehensive and up-to-date textbook on public communication campaigns currently available \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eFundamentals of Public Communication Campaigns \u003c\/i\u003eprovides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). \u003c\/p\u003e\u003cp\u003eOpening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDescribes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information\u003c\/li\u003e \u003cli\u003eCovers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom\u003c\/li\u003e \u003cli\u003eOffers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios \u003c\/li\u003e \u003cli\u003eIncorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT)\u003c\/li\u003e \u003cli\u003eIncludes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eFundamentals of Public Communication Campaigns\u003c\/i\u003e is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart I Introducing Public Communication Campaigns 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Definitions, Strategies, and Background Information 11\u003c\/p\u003e \u003cp\u003eChapter 2 The 10 Steps of Public Communication Campaigns 47\u003c\/p\u003e \u003cp\u003eChapter 3 Persuasion in Public Communication Campaigns 80\u003c\/p\u003e \u003cp\u003eChapter 4 Thought-Provoking Public Communication Campaigns 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Health Communication Campaigns 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Health Communication Campaigns: General Perspectives 155\u003c\/p\u003e \u003cp\u003eChapter 6 Differences in Literacy and Culture in Health Campaigns 189\u003c\/p\u003e \u003cp\u003eChapter 7 Public Communication Campaigns during the COVID-19 Pandemic 217\u003c\/p\u003e \u003cp\u003eChapter 8 Entertainment–Education, Digital Games, and Celebrity Campaigns 249\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Communication Campaigns For Social Justice and Social Change 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Social Justice and Social Change 287\u003c\/p\u003e \u003cp\u003eChapter 10 The #MeToo Campaign 310\u003c\/p\u003e \u003cp\u003eChapter 11 Public Communication Campaigns for LGBTQ+ Communities 336\u003c\/p\u003e \u003cp\u003eChapter 12 Black Lives Matter Campaigns 360\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Terrorist, Extremist, And Anti–Terrorist Communication Campaigns 389\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 Terrorist Communication Campaigns: Two Major Case Studies 391\u003c\/p\u003e \u003cp\u003eChapter 14 Public Communication Campaigns of White Supremacism 426\u003c\/p\u003e \u003cp\u003eChapter 15 Public Communication Campaigns of Islamophobia and Antisemitism 451\u003c\/p\u003e \u003cp\u003eChapter 16 Antiterrorist Public Communication Campaigns 476\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJONATHAN MATUSITZ \u003c\/b\u003eis Associate Professor in the Nicholson School of Communication and Media at the University of Central Florida. His research  focuses on the role of communication in terrorism, symbolism in terrorism, the globalization of culture, and health communication. He is the author of more than 150 academic publications and six academic books on terrorism. Dr. Matusitz has delivered presentations on terrorism to the Florida Department of Law Enforcement, the Department of Homeland Security, the Transportation Security Administration, and other law enforcement agencies.  \u003c\/p\u003e\u003cp\u003ePublic communication campaigns that promote public health or socio-political causes must alter people’s behaviors, attitudes, or beliefs in order to be successful. Understanding the factors that affect intention and behavior is critical for creating and implementing effective public communication campaigns. In recent years, designers of public communication campaigns have grown more sophisticated and strategic, integrating established methods of communication and new internet and social media platforms.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFundamentals of Public Communication Campaigns\u003c\/i\u003e provides a comprehensive and up-to-date introduction to the theory and practice of public messaging in the twenty-first century. This easily accessible textbook describes more than 700 concepts of public communication illustrated by numerous case studies of actual media campaigns in the United States and 25 other countries—including those promoting COVID–19 vaccinations, LGBTQ+ issues, and social activist initiatives like the #MeToo movement and Black Lives Matter. Throughout the text, readers learn how effective communications campaigns relate to social judgment theory, the Health Belief Model, social cognitive theory, self–determination theory, and many more mainstream and emerging  theories. \u003c\/p\u003e\u003cp\u003eRequiring no prior knowledge, \u003ci\u003eFundamentals of Public Communication Campaigns\u003c\/i\u003e is a must-read for undergraduate students across the social sciences and the humanities as well as general readers with interest in the subject.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989263302885,"sku":"NP9781119878070","price":43.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119878070.jpg?v=1761783430","url":"https:\/\/k12savings.com\/es\/products\/fundamentals-of-public-communication-campaigns-isbn-9781119878070","provider":"K12savings","version":"1.0","type":"link"}