{"product_id":"from-worst-to-first-isbn-9780471356523","title":"From Worst to First","description":"The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World\u003cbr\u003e \u003cbr\u003e . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week\u003cbr\u003e \u003cbr\u003e From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution\u003cbr\u003e \u003cbr\u003e From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer\u003cbr\u003e \u003cbr\u003e All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.1994 rangierte Continental Airlines allgemein als schlechteste Airline und stand kurz vor dem Konkurs - das dritte Mal in nur 10 Jahren. Nur wenige Monate nach seinem Amtsantritt als CEO hatte Gordon Bethune einen enormen Erfolg zu verzeichnen: Nie zuvor war die Arbeitsmoral besser, und das Unternehmen war auf dem besten Weg zu rekordverdächtigen Umsätzen und Gewinnen. In diesem Buch erzählt Bethune, wie er und sein Team das wohl dramatischste Comeback in der Unternehmensgeschichte in die Wege geleitet haben. Er zeigt, wie Manager mit gesundem Menschenverstand und dem Mut, Gewinndenken einmal beiseite zu lassen, selbst die verbittertsten Angestellten wieder motivieren und zu neuen Qualitätsmaßstäben anspornen können. Ein lehrreiches Buch, das für Manager in allen Branchen wertvolle und nützliche Lektionen bereit hält. (09\/99)\u003cbr\u003e HOW WE CLIMBED FROM WORST TO FIRST.\u003cbr\u003e \u003cbr\u003e Is This Any Way to Run an Airline?\u003cbr\u003e \u003cbr\u003e The Last Suppers, or Whose Problem Is It?\u003cbr\u003e \u003cbr\u003e Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat It.\u003cbr\u003e \u003cbr\u003e Fund the Future, or If There Ain't No Funds, There Ain't Gonna Be No Future.\u003cbr\u003e \u003cbr\u003e Make Reliability a Reality, or It's Time to Act Like a Real Airline.\u003cbr\u003e \u003cbr\u003e Working Together, or Which Part of This Watch Don't You Think We Need?\u003cbr\u003e \u003cbr\u003e Success Has No Autopilot.\u003cbr\u003e \u003cbr\u003e A FLIGHT PLAN FOR SUCCESS.\u003cbr\u003e \u003cbr\u003e How the Sickest Patients Need the Best Doctors, and Concerning Tapeworms.\u003cbr\u003e \u003cbr\u003e Nobody Loses When the Whole Team Wins.\u003cbr\u003e \u003cbr\u003e Keeping the Lines of Communication Open.\u003cbr\u003e \u003cbr\u003e Predictability, or the Value of a Zippo.\u003cbr\u003e \u003cbr\u003e What Gets Measured Gets Managed.\u003cbr\u003e \u003cbr\u003e Crop Duster's Son.\u003cbr\u003e \u003cbr\u003e Why You Just Read This Book.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e Index.  In his new book FROM WORST TO FIRST, Continental Airlines CEO Gordon Bethune tells how he led Continental's transformation into an award-winning carrier after years as an unprofitable airline that angered employees and customers.-USA Today\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \"Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style.\"-Business Week  Gordon Bethune is Chairman and CEO of Continental Airlines. Prior to joining Continental, he was vice president and general manager of customer service at Boeing. Bethune was also a senior operations executive at Braniff Airways, Western, and Piedmont Airlines.\u003cbr\u003e \u003cbr\u003e Scott Huler is a professional journalist. He has been published in the New York Times, Washington Post, Los Angeles Times, and other leading North American newspapers and magazines.  The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World\u003cbr\u003e \u003cbr\u003e . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week\u003cbr\u003e \u003cbr\u003e From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution\u003cbr\u003e \u003cbr\u003e From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer\u003cbr\u003e \u003cbr\u003e All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989250261221,"sku":"NP9780471356523","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471356523.jpg?v=1761783377","url":"https:\/\/k12savings.com\/es\/products\/from-worst-to-first-isbn-9780471356523","provider":"K12savings","version":"1.0","type":"link"}