{"product_id":"from-business-cards-to-business-relationships-isbn-9781118364185","title":"From Business Cards to Business Relationships","description":"\u003cb\u003eWant to supercharge your life? Effective networking is the answer and this book will teach you how.\u003c\/b\u003e  \u003cp\u003eProfessionals of all stripes and ages are told to 'get out there' and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are rarely taught the skills to do that. Most people are lost, intimidated by the idea of presenting their own personal brand, and frustrated when it comes to networking. Despite long hours at events and attempts to make the right connections, they aren’t seeing their desired results.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFrom Business Cards to Business Relationships\u003c\/i\u003e is a start-to-finish guide that demystifies the networking process and teaches readers how to truly benefit from getting connected. Allison Graham provides an easy to follow road map that is adaptable to your personality, circumstances and growth goals. You will learn how to strategically decide where to go, what to do when you get there and what to do afterwards to turn those casual business card contacts into meaningful relationships. Allison's approach is based on the Four Pillars of Profitable Networking: Perspective, Personal Brand, Procedures, and a Strategic Plan.\u003c\/p\u003e \u003cp\u003eThis is a prescriptive, practical system based on the author's real-life experience of going from unconnected to connected in a short period of time. No cheesy gimmicks or high-pressure nonsense, just the skills and knowledge that will create success for anyone willing to do the work and follow this advice. Regardless of your past experience or current level of connectivity, your industry or profession, whether you're an entrepreneur or climbing the corporate ladder: you can accomplish whatever you want by meeting and connecting with the right people. \u003ci\u003eFrom\u003c\/i\u003e \u003ci\u003eBusiness Cards to Business Relationships\u003c\/i\u003e gives you the tools you need to cement a positive personal brand and build your own profitable network.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eFrom Business Cards to Business Relationships\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Allison Graham can help you turn an introduction into a business, a dinner into a relationship, and an average practice into world class. I've long preached that we're in a relationship business, and this book provides the handshakes, codes, actions, and routes to master those relationships.\"\u003cbr\u003e —\u003cb\u003eAlan Weiss, PhD\u003c\/b\u003e, Author of \u003ci\u003eMillion Dollar Consulting\u003c\/i\u003e and \u003ci\u003eThe Consulting Bible\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"At last—a networking book that actually makes sense! Allison Graham's four pillars of networking are as simple as they are powerful. If you are willing to follow her lead with consistent and persistent effort, you will make your mark and expand your horizons both personally and professionally.\"\u003cbr\u003e —\u003cb\u003eLou Heckler\u003c\/b\u003e, Humorous Business Keynote Speaker and Speech Coach\u003c\/p\u003e \u003cp\u003e\"This book is an excellent and much-needed resource to share with the business community.\"\u003cbr\u003e —\u003cb\u003ePJ Hartson\u003c\/b\u003e, Business Editor, Sun Media\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe First Pillar of Profitable Networking: Perspective\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: The Power of Building a Profitable Network 3\u003c\/p\u003e \u003cp\u003eChapter 2: What Does Having a Strong Network Mean to You? 7\u003c\/p\u003e \u003cp\u003eChapter 3: Expectations 10\u003c\/p\u003e \u003cp\u003eChapter 4: What Networking Is Not 14\u003c\/p\u003e \u003cp\u003eChapter 5: Understanding Business Networking 18\u003c\/p\u003e \u003cp\u003eChapter 6: Friendship versus Business Relationships 21\u003c\/p\u003e \u003cp\u003eChapter 7: Education and Connection 26\u003c\/p\u003e \u003cp\u003eSummary 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Second Pillar of Profitable Networking: Personal Brand\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: The Business of YOU 33\u003c\/p\u003e \u003cp\u003eChapter 9: Overcoming Age Objections 37\u003c\/p\u003e \u003cp\u003eChapter 10: You Never Know Who’s Watching 41\u003c\/p\u003e \u003cp\u003eChapter 11: Your Ideal Personal Brand 44\u003c\/p\u003e \u003cp\u003eChapter 12: Reality Check 46\u003c\/p\u003e \u003cp\u003eChapter 13: Why It Matters 49\u003c\/p\u003e \u003cp\u003eChapter 14: Personal Hygiene and Grooming 51\u003c\/p\u003e \u003cp\u003eChapter 15: Professional Wardrobe 53\u003c\/p\u003e \u003cp\u003eChapter 16: A Smile 57\u003c\/p\u003e \u003cp\u003eChapter 17: Eye Contact 59\u003c\/p\u003e \u003cp\u003eChapter 18: Authenticity 61\u003c\/p\u003e \u003cp\u003eChapter 19: Approachability 63\u003c\/p\u003e \u003cp\u003eChapter 20: The Tone and Pitch of Your Voice 65\u003c\/p\u003e \u003cp\u003eChapter 21: Sense of Humor 67\u003c\/p\u003e \u003cp\u003eChapter 22: Confidence: Part One 69\u003c\/p\u003e \u003cp\u003eChapter 23: Confidence: Part Two 72\u003c\/p\u003e \u003cp\u003eChapter 24: Confidence: Part Three 74\u003c\/p\u003e \u003cp\u003eChapter 25: Recovering from Embarrassing Situations 80\u003c\/p\u003e \u003cp\u003eChapter 26: Building Your Reputation 83\u003c\/p\u003e \u003cp\u003eSummary 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Third Pillar of Profitable Networking: Procedures\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 27: The Fundamentals 91\u003c\/p\u003e \u003cp\u003eChapter 28: Handshakes 93\u003c\/p\u003e \u003cp\u003eChapter 29: Name Tags 97\u003c\/p\u003e \u003cp\u003eChapter 30: Remembering Names 99\u003c\/p\u003e \u003cp\u003eChapter 31: Forgetting Names 103\u003c\/p\u003e \u003cp\u003eChapter 32: Dining Etiquette 105\u003c\/p\u003e \u003cp\u003eChapter 33: Objectives for Attending Events 110\u003c\/p\u003e \u003cp\u003eChapter 34: Calculating the Return on Investment for Events 112\u003c\/p\u003e \u003cp\u003eChapter 35: Networking Effectively with Spouses, Friends, and Work Colleagues 116\u003c\/p\u003e \u003cp\u003eChapter 36: Before an Event 119\u003c\/p\u003e \u003cp\u003eChapter 37: Understanding Event Flow 123\u003c\/p\u003e \u003cp\u003eChapter 38: Arrival 126\u003c\/p\u003e \u003cp\u003eChapter 39: Mingling Formula 128\u003c\/p\u003e \u003cp\u003eChapter 40: Initiating Dialogue 130\u003c\/p\u003e \u003cp\u003eChapter 41: Small, but Meaningful, Chat 133\u003c\/p\u003e \u003cp\u003eChapter 42: Listening 138\u003c\/p\u003e \u003cp\u003eChapter 43: Creating Mini-Bonds 140\u003c\/p\u003e \u003cp\u003eChapter 44: Exchanging Contact Information 144\u003c\/p\u003e \u003cp\u003eChapter 45: Moving On 146\u003c\/p\u003e \u003cp\u003eChapter 46: Breaking into Group Discussions 151\u003c\/p\u003e \u003cp\u003eChapter 47: Business Cards 153\u003c\/p\u003e \u003cp\u003eChapter 48: Communicating YOU 157\u003c\/p\u003e \u003cp\u003eChapter 49: Developing Your Own 5-10-15-Second Communication 163\u003c\/p\u003e \u003cp\u003eChapter 50: General Business Etiquette 166\u003c\/p\u003e \u003cp\u003eSummary 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Fourth Pillar of Profitable Networking: Strategic Plan\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 51: Now What? 181\u003c\/p\u003e \u003cp\u003eChapter 52: The Logical First Step 183\u003c\/p\u003e \u003cp\u003eChapter 53: Electronic Filing System 188\u003c\/p\u003e \u003cp\u003eChapter 54: Categorizing Contacts 190\u003c\/p\u003e \u003cp\u003eChapter 55: Relationship-Development Action Plan 195\u003c\/p\u003e \u003cp\u003eChapter 56: Following Up 199\u003c\/p\u003e \u003cp\u003eChapter 57: Transitioning from Social to Business 206\u003c\/p\u003e \u003cp\u003eChapter 58: Maintaining Relationships 210\u003c\/p\u003e \u003cp\u003eChapter 59: Tapping into Your Network 213\u003c\/p\u003e \u003cp\u003eChapter 60: Staying Visible 217\u003c\/p\u003e \u003cp\u003eChapter 61: Online Networking 220\u003c\/p\u003e \u003cp\u003eChapter 62: Accessing the Traditional Media 225\u003c\/p\u003e \u003cp\u003eChapter 63: Finding Your Focus 229\u003c\/p\u003e \u003cp\u003eChapter 64: Filling Your Calendar 235\u003c\/p\u003e \u003cp\u003eChapter 65: Analyzing the Options 238\u003c\/p\u003e \u003cp\u003eChapter 66: Networking Ruts 243\u003c\/p\u003e \u003cp\u003eSummary 245\u003c\/p\u003e \u003cp\u003eEpilogue 247\u003c\/p\u003e \u003cp\u003eAbout the Author 251\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAllison Graham\u003c\/b\u003e is a corporate consultant and keynote speaker specializing in successful business development strategies for professional service providers and small business entrepreneurs. Her company, Elevate Seminars + Strategic Development Inc. (www.ElevateBiz.com) is based in London, Ontario. Allison writes a column and blog on networking and professional growth for the Sun Media chain, and blogs for the \u003ci\u003eHuffington Post\u003c\/i\u003e. She has contributed to and been quoted in several media outlets including the \u003ci\u003eFinancial Post\u003c\/i\u003e and the \u003ci\u003eGlobe and Mail. \u003c\/i\u003e\u003c\/p\u003e  \u003cb\u003eWant to supercharge your life? Effective networking is the answer and this book will teach you how.\u003c\/b\u003e  \u003cp\u003eProfessionals of all stripes and ages are told to 'get out there' and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are rarely taught the skills to do that. Most people are lost, intimidated by the idea of presenting their own personal brand, and frustrated when it comes to networking. Despite long hours at events and attempts to make the right connections, they aren’t seeing their desired results.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFrom Business Cards to Business Relationships\u003c\/i\u003e is a start-to-finish guide that demystifies the networking process and teaches readers how to truly benefit from getting connected. Allison Graham provides an easy to follow road map that is adaptable to your personality, circumstances and growth goals. You will learn how to strategically decide where to go, what to do when you get there and what to do afterwards to turn those casual business card contacts into meaningful relationships. Allison's approach is based on the Four Pillars of Profitable Networking: Perspective, Personal Brand, Procedures, and a Strategic Plan.\u003c\/p\u003e \u003cp\u003eThis is a prescriptive, practical system based on the author's real-life experience of going from unconnected to connected in a short period of time. No cheesy gimmicks or high-pressure nonsense, just the skills and knowledge that will create success for anyone willing to do the work and follow this advice. Regardless of your past experience or current level of connectivity, your industry or profession, whether you're an entrepreneur or climbing the corporate ladder: you can accomplish whatever you want by meeting and connecting with the right people. \u003ci\u003eFrom\u003c\/i\u003e \u003ci\u003eBusiness Cards to Business Relationships\u003c\/i\u003e gives you the tools you need to cement a positive personal brand and build your own profitable network.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eFrom Business Cards to Business Relationships\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Allison Graham can help you turn an introduction into a business, a dinner into a relationship, and an average practice into world class. I've long preached that we're in a relationship business, and this book provides the handshakes, codes, actions, and routes to master those relationships.\"\u003cbr\u003e —\u003cb\u003eAlan Weiss, PhD\u003c\/b\u003e, Author of \u003ci\u003eMillion Dollar Consulting\u003c\/i\u003e and \u003ci\u003eThe Consulting Bible\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"At last—a networking book that actually makes sense! Allison Graham's four pillars of networking are as simple as they are powerful. If you are willing to follow her lead with consistent and persistent effort, you will make your mark and expand your horizons both personally and professionally.\"\u003cbr\u003e —\u003cb\u003eLou Heckler\u003c\/b\u003e, Humorous Business Keynote Speaker and Speech Coach\u003c\/p\u003e \u003cp\u003e\"This book is an excellent and much-needed resource to share with the business community.\"\u003cbr\u003e —\u003cb\u003ePJ Hartson\u003c\/b\u003e, Business Editor, Sun Media\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989246722277,"sku":"NP9781118364185","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118364185.jpg?v=1761783363","url":"https:\/\/k12savings.com\/es\/products\/from-business-cards-to-business-relationships-isbn-9781118364185","provider":"K12savings","version":"1.0","type":"link"}