{"product_id":"from-an-idea-to-nike-how-marketing-made-nike-a-global-success-isbn-9781328453631","title":"From an Idea to Nike: How Marketing Made Nike a Global Success","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eFrom an Idea to Nike \u003c\/i\u003eis a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black \u0026amp; white illustrations throughout.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEver wonder how Nike became the athletics empire it is today? A fantastic business book for kids, \u003ci\u003eFrom an Idea to Nike\u003c\/i\u003e digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in entrepreneurship and what makes this business \u003ci\u003erun.\u003c\/i\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFind out where the name \u003ci\u003eNike\u003c\/i\u003e came from and how the famous swoosh became the signature logo.\u003c\/li\u003e\n\u003cli\u003eLearn about the company’s first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) \u003c\/li\u003e\n\u003cli\u003eExplore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!\u003c\/li\u003e\n\u003c\/ul\u003e | \u003cp\u003e\"Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest.\"–\u003cem\u003eSchool Library Journal\u003c\/em\u003e\u003c\/p\u003e","brand":"Clarion Books","offers":[{"title":"Default Title","offer_id":44890245103845,"sku":"NP9781328453631","price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781328453631.jpg?v=1730232853","url":"https:\/\/k12savings.com\/es\/products\/from-an-idea-to-nike-how-marketing-made-nike-a-global-success-isbn-9781328453631","provider":"K12savings","version":"1.0","type":"link"}