From an Idea to Nike: How Marketing Made Nike a Global Success

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? A fantastic business book for kids, From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in entrepreneurship and what makes this business run.

• Find out where the name Nike came from and how the famous swoosh became the signature logo.
• Learn about the company’s first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) 
• Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

"Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest."–School Library Journal