{"product_id":"free-marketing-isbn-9781118034712","title":"Free Marketing","description":"\u003cb\u003eSimple, powerful marketing strategies every business can afford to implement\u003c\/b\u003e  \u003cp\u003eThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. \u003ci\u003eFree Marketing\u003c\/i\u003e delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget.\u003c\/p\u003e \u003cp\u003eWith both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eCreate a \"squeeze page,\" the most powerful one page website you'll ever build\u003c\/li\u003e \u003cli\u003eUse simple YouTube videos to grow sales\u003c\/li\u003e \u003cli\u003eHold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction)\u003c\/li\u003e \u003cli\u003eand more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGrow a successful business without letting your marketing budget tell you \"No.\" Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.\u003c\/p\u003e  \u003cb\u003eForeword Pastor Kevin Ramsby xv\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePreface Eleven of the Great Ideas in This Book xvii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction: Marketing Is Now Free! xix\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1\u003c\/b\u003e \u003cb\u003eBuild Your Reputation—Or Your Brand—For Free\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1\u003c\/b\u003e Supercharge Your Online Reputation 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2\u003c\/b\u003e Defend Your Reputation with Simple Free Tools 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3\u003c\/b\u003e Turn Bad Reviews into Free Marketing 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4\u003c\/b\u003e Use Your Expert Knowledge to Create Customer-Attracting Content 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5\u003c\/b\u003e Insane Refund Policy Profits 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6\u003c\/b\u003e Being Irrational Is Great Marketing 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2\u003c\/b\u003e \u003cb\u003eSimple Inexpensive Websites You Might Need\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7\u003c\/b\u003e Lead Capture Pages and Squeeze Pages 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8\u003c\/b\u003e A Sales Page Closes the Deal for You 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9\u003c\/b\u003e A Community Site Builds Your Audience and Increases Loyalty 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10\u003c\/b\u003e Blogging for Customers 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3\u003c\/b\u003e \u003cb\u003eThe Habits of Online Marketing Success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11\u003c\/b\u003e Social Media and Free Marketing 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12\u003c\/b\u003e Brevity Is a Marketing Skill 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13\u003c\/b\u003e Videos, Pictures, and Testimonials Work Marketing Magic 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 4\u003c\/b\u003e \u003cb\u003eStanding Out Online\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14\u003c\/b\u003e Search Engine Optimization Simplified 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15\u003c\/b\u003e Keyword Marketing 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16\u003c\/b\u003e Get Found on Search Engines 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17\u003c\/b\u003e Google Maps and Google Places 64\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18\u003c\/b\u003e Fill Up Google Places to Get Found 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19\u003c\/b\u003e A Good Name Is Good Marketing 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20\u003c\/b\u003e Fix Your Bad Name Instantly 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21\u003c\/b\u003e Online Video as a Lead Generator 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22\u003c\/b\u003e How to Fool Google and Wind Up on Top Every Time 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 5\u003c\/b\u003e \u003cb\u003eDraw Your Business on a Napkin\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23\u003c\/b\u003e Want More Leads Now? Draw a Funnel 79\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 24\u003c\/b\u003e Draw Your Ideal Clients If You Want to Meet Them 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 6\u003c\/b\u003e \u003cb\u003eStart Hanging Out Where Your Prospect Hang Out\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 25\u003c\/b\u003e Using eBay to Find Your Audience 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 26\u003c\/b\u003e Find Good Marketing Partner Sites 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 7\u003c\/b\u003e \u003cb\u003eGet Creative with the Media\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 27\u003c\/b\u003e Have a Press Kit Ready on Demand 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 28\u003c\/b\u003e Influence the Influential 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 29\u003c\/b\u003e Press Release Marketing 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 8\u003c\/b\u003e \u003cb\u003eSmartphones Are Taking Over the World\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 30\u003c\/b\u003e Text Marketing Can’t Be Ignored 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 31\u003c\/b\u003e Ask Customers to Put Their Phones to Use 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 32\u003c\/b\u003e The Power of Marketing with Mobile Pictures 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 9\u003c\/b\u003e \u003cb\u003eInch-Wide, Mile-Deep Marketing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 33\u003c\/b\u003e Become a World’s Foremost Expert—Fast 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 34\u003c\/b\u003e Find Forum Fame 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 10\u003c\/b\u003e \u003cb\u003eVideo Is No Longer Optional\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 35\u003c\/b\u003e Make Your Videos Go Viral 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 36\u003c\/b\u003e 24 Marketing Videos You Should Have 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 37\u003c\/b\u003e Essential Video Marketing Tools 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 38\u003c\/b\u003e Make Video Even If You Have a Face for Radio 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 11\u003c\/b\u003e \u003cb\u003eDeliver Current Content Constantly\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 39\u003c\/b\u003e Call Yourself an Author and Sell More 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 40\u003c\/b\u003e Write a Book for an Instant Sales Boost 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 41\u003c\/b\u003e Write an E-Book in Days and Benefit for Years 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 42\u003c\/b\u003e A Targeted Newsletter as a Marketing Machine 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 43\u003c\/b\u003e Think \u003ci\u003eFree\u003c\/i\u003e First 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 44\u003c\/b\u003e Use a Powerful Title for Your Marketing Content 146\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 45\u003c\/b\u003e Your Content Distribution Strategy 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 12\u003c\/b\u003e \u003cb\u003eSocial Media Marketing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 46\u003c\/b\u003e Facebook as a Marketing Tool 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 47\u003c\/b\u003e Twitter as a Marketing Tool 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 48\u003c\/b\u003e Do Something Viral 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 49\u003c\/b\u003e Other Social Media Tools 161\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 13\u003c\/b\u003e \u003cb\u003eE-Mail Marketing Is Autopilot Marketing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 50\u003c\/b\u003e The Tools and Language of E-Mail Marketing 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 51\u003c\/b\u003e Automated Power Marketing: Customer and Prospect E-mail 172\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 52\u003c\/b\u003e Managing Your E-Mail on Autopilot 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 53\u003c\/b\u003e Growing Your E-Mail Lists on Autopilot 178\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 54\u003c\/b\u003e An E-Mail Newsletter Can Be a Cash Generator 184\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 55\u003c\/b\u003e Add Hundreds or Thousands of E-Mail Subscribers Quickly 188\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 14\u003c\/b\u003e \u003cb\u003eWho’s Driving Your Business?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 56\u003c\/b\u003e Using a Survey as a Marketing Tool 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 57\u003c\/b\u003e Give Them What They Want 194\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 58\u003c\/b\u003e Remember Who Is in Charge 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 15\u003c\/b\u003e \u003cb\u003eSpoiled Prospects and Customers Are Loyal\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 59\u003c\/b\u003e Spoil Influential Customers in Creative Ways 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 60\u003c\/b\u003e Reminders Put Money in the Bank 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 61\u003c\/b\u003e Real-Time Problem Solving \u003ci\u003eIs\u003c\/i\u003e Marketing 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 62\u003c\/b\u003e Put Greeting Cards on Autopilot 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 63\u003c\/b\u003e Give Your Customers a Voice to Build Loyalty 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 64\u003c\/b\u003e Build Loyalty and Credibility with a Membership Site 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 65\u003c\/b\u003e Holding Contests to Boost Exposure 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 16\u003c\/b\u003e \u003cb\u003ePowerful Marketing Partnerships\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 66\u003c\/b\u003e Set Up a Three-Way Win for an Instant Boost 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 67\u003c\/b\u003e Leverage the Power of Joint Ventures 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 68\u003c\/b\u003e Find Good Partners for Marketing Synergy 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 69\u003c\/b\u003e Bring Down the Barriers Between You and a Great Partner 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 70\u003c\/b\u003e Put Your Best Salesmen to Work on Straight Commission 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 71\u003c\/b\u003e Cross Promotions Are Marketing Synergy 224\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 72\u003c\/b\u003e Use Guest Article Swaps for Easy Exposure to Targeted Audiences 225\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 73\u003c\/b\u003e Expert Interviews: Simple and Powerful Marketing Content 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 74\u003c\/b\u003e Recognize Top Services with a Testimonial for Unexpected Rewards 229\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 17\u003c\/b\u003e \u003cb\u003eMake Your Story Powerful\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 75\u003c\/b\u003e Document the Story of Your Business 233\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 76\u003c\/b\u003e Create Your Unique Selling Proposition (USP) Based on Your Story 236\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 18\u003c\/b\u003e \u003cb\u003eActually, You Are Selling \u003ci\u003eYou\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 77\u003c\/b\u003e When Using Humor in Your Marketing, Be Sure to Laugh at Yourself 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 78\u003c\/b\u003e Share Your Life Openly for Marketing Authenticity 244\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 79\u003c\/b\u003e Distinguish Yourself and Your Business with the X Factor 247\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 80\u003c\/b\u003e Serving and Marketing at the Same Time 249\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 81\u003c\/b\u003e Strategically Asking for Help Can Be Great Marketing 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 82\u003c\/b\u003e Be Controversial to Attract a Crowd 252\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 83\u003c\/b\u003e Become Increasingly Indispensable 254\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 84\u003c\/b\u003e Be Accessible or Be Ignored 256\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 85\u003c\/b\u003e The Passionate, Generous Artist in All of Us Must Be Released 257\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 86\u003c\/b\u003e The Power of Your \u003ci\u003eWhy\u003c\/i\u003e 259\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 87\u003c\/b\u003e Appealing to the Influential 261\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 19\u003c\/b\u003e \u003cb\u003eWe Like to Buy from Experts—So Become an Expert\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 88\u003c\/b\u003e Experts Make Videos—So \u003ci\u003eMake Videos\u003c\/i\u003e 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 89\u003c\/b\u003e Start a Coaching or Mentoring Program 267\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 90\u003c\/b\u003e Teaching Is Free Marketing 269\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 91\u003c\/b\u003e Creating Audios and Podcasting 271\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 92\u003c\/b\u003e Use Leverage to Grow Your Brand Fast 274\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 93\u003c\/b\u003e Teleseminars Are Instant Expert Content 276\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 94\u003c\/b\u003e Webinars as the Ultimate Customer Follow-Up and Presentation Tool 280\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 95\u003c\/b\u003e Improve on What Worked Before 284\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 96\u003c\/b\u003e Embrace Outsourcing for Some of Your Marketing Efforts 286\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 97\u003c\/b\u003e Replace ROI with RLC for Better Marketing Monitoring 289\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 98\u003c\/b\u003e Play Marketing Offense with Google Alerts 293\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 20\u003c\/b\u003e \u003cb\u003eGrab Bag of Ideas\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 99\u003c\/b\u003e Collaboration Isn’t Complicated Anymore 297\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 100\u003c\/b\u003e Split Test for Marketing Power 299\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 101\u003c\/b\u003e Cool Marketing Brain Food 300\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBonus Chapter\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 102\u003c\/b\u003e A Love of Learning as a Free Marketing Skill 303\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAcknowledgments\u003c\/b\u003e 305\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex\u003c\/b\u003e 307\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJIM COCKRUM\u003c\/b\u003e, ranked “the most trusted marketer on the Internet” by IMreportCard.com, has inspired more than 100,000 online entrepreneurs with his creative training style. He has sold millions of dollars worth of products and services online and has helped thousands of others start and grow successful businesses. He has appeared in the \u003cb\u003e\u003ci\u003eWall Street Journal, Men’s Health, Entrepreneur\u003c\/i\u003e\u003c\/b\u003e, eBay radio, and hosts the weekly radio broadcast \u003cb\u003e\u003ci\u003eCreative Internet Income Strategies.\u003c\/i\u003e\u003c\/b\u003e He is the bestselling author of \u003cb\u003e\u003ci\u003eThe Silent Sales Machine.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eYou used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eFree Marketing\u003c\/i\u003e\u003c\/b\u003e delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you’ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. \u003cb\u003e\u003ci\u003eFree Marketing\u003c\/i\u003e\u003c\/b\u003e offers simple, actionable advice to help you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse your expert knowledge to create compelling content that attracts customers and enhances your credibility \u003c\/li\u003e\n\u003cli\u003eCreate a “squeeze page,” the most powerful one-page website you’ll ever build \u003c\/li\u003e\n\u003cli\u003eCreate the twenty-four marketing videos you need to grow sales \u003c\/li\u003e\n\u003cli\u003eImplement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction) \u003c\/li\u003e\n\u003cli\u003eDevelop efficient online marketing habits that generate leads and boost your SEO \u003c\/li\u003e\n\u003cli\u003eAddress smart phone trends with a strategic mobile marketing plan\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eDon’t let your marketing budget limit you anymore. \u003cb\u003e\u003ci\u003eFree Marketing\u003c\/i\u003e\u003c\/b\u003e proves that the most powerful marketing strategies can also be the cheapest. \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989243117797,"sku":"NP9781118034712","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118034712.jpg?v=1761783349","url":"https:\/\/k12savings.com\/es\/products\/free-marketing-isbn-9781118034712","provider":"K12savings","version":"1.0","type":"link"}