{"product_id":"franchise-management-for-dummies-isbn-9781119337287","title":"Franchise Management For Dummies","description":"\u003cp\u003e\u003cb\u003eLearn what it takes to find, buy, and run a franchise -- and enjoy the rewards of being your own boss\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you've ever visited a chain restaurant and thought, \"I'd like to run one of these,\" you're among countless would-be entrepreneurs eager to be their own boss. \u003ci\u003eFranchise Management For Dummies\u003c\/i\u003e is a hands-on guide that provides clear and concise information on the issues involved in finding, buying, operating, and ultimately growing a successful franchise business. Geared toward both novices and experts in franchising, it's an essential guide to help prospective franchisees know what to look for in a great franchisor, and to show existing franchisees what great franchisors are providing their franchisees.\u003c\/p\u003e \u003cp\u003eBoth emerging and experienced franchisors will gain an understanding about the proper methods of structuring, managing, and expanding their franchise systems. Social impact investors, donors, and NGOs can learn how franchising techniques can transform how they look at providing products and services at the base of the pyramid.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInside you'll discover:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to find a franchise that's right for you and the ideal location for it\u003c\/li\u003e \u003cli\u003eWhere to find quality franchisors and understand the qualities franchisors look for\u003c\/li\u003e \u003cli\u003eHow to gather information from franchisees\u003c\/li\u003e \u003cli\u003eA franchisor's mandatory legal obligations to prospective franchisees, the franchise disclosure document (FDD), and working with franchise professionals\u003c\/li\u003e \u003cli\u003eHow to take a realistic look at your finances and what capital you'll need to buy and launch a franchise\u003c\/li\u003e \u003cli\u003eDevelop strategic advertising and marketing plans\u003c\/li\u003e \u003cli\u003eHow to find, hire, and train talented employees who will help make your franchise a success\u003c\/li\u003e \u003cli\u003eHow to make sure your franchise makes money\u003c\/li\u003e \u003cli\u003eHow to grow your business with multiple franchises\u003c\/li\u003e \u003cli\u003eAnd more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAdditionally, \u003ci\u003eFranchise Management For Dummies\u003c\/i\u003e includes a glossary of common franchise-related terms, ten keys to franchisee success, and the questions to ask before becoming a franchisor. Get a copy today and find out if owning and operating a franchise is the right business move for you.\u003c\/p\u003e \u003cp\u003eForeword xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction\u003c\/b\u003e\u003cb\u003e 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 1\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 2\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 3\u003c\/p\u003e \u003cp\u003eBeyond the Book 4\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 4\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Wrapping Your Brain Around Franchising\u003c\/b\u003e\u003cb\u003e 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: The Power of the Brand\u003c\/b\u003e\u003cb\u003e 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTracing the History of Franchising 7\u003c\/p\u003e \u003cp\u003eWhat Is a Franchise, Anyway? 9\u003c\/p\u003e \u003cp\u003eThe effects of franchising on modern business 9\u003c\/p\u003e \u003cp\u003eThe success of franchising for business owners 10\u003c\/p\u003e \u003cp\u003eWhat’s the Big Deal with Brands? 11\u003c\/p\u003e \u003cp\u003eFranchise Siblings: Three Types of Franchising 12\u003c\/p\u003e \u003cp\u003eTraditional franchising 12\u003c\/p\u003e \u003cp\u003eBusiness-format franchising 12\u003c\/p\u003e \u003cp\u003eSocial franchising 14\u003c\/p\u003e \u003cp\u003eThe Roles and Goals of Franchisors and Franchisees 15\u003c\/p\u003e \u003cp\u003eLooking at the world through franchisor lenses 15\u003c\/p\u003e \u003cp\u003eThe franchisee’s end of the bargain 16\u003c\/p\u003e \u003cp\u003eNuances of the Franchisor\/Franchisee Relationship 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Franchises Come in Different Sizes\u003c\/b\u003e\u003cb\u003e 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started with a Single Franchise 22\u003c\/p\u003e \u003cp\u003eWhere to start: It’s two in the morning and you can’t sleep 22\u003c\/p\u003e \u003cp\u003eSifting through the options 23\u003c\/p\u003e \u003cp\u003ePaying attention to what’s hot 25\u003c\/p\u003e \u003cp\u003eAdding Franchises, One at a Time 27\u003c\/p\u003e \u003cp\u003eFlying solo: Single-unit franchises 27\u003c\/p\u003e \u003cp\u003eGrowing a family one franchise at a time 28\u003c\/p\u003e \u003cp\u003eDeveloping a Territory on Your Own 29\u003c\/p\u003e \u003cp\u003eBecoming a Master Franchisee 32\u003c\/p\u003e \u003cp\u003eThe Area Rep: Master Franchise Lite 34\u003c\/p\u003e \u003cp\u003eSharing Risks and Rewards in a Joint Venture 35\u003c\/p\u003e \u003cp\u003eCouncils, Associations, Cooperatives, and Buying Groups 36\u003c\/p\u003e \u003cp\u003eBuying Franchisor-Owned Locations 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Mirror, Mirror, on the Wall\u003c\/b\u003e\u003cb\u003e 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting Your Own or Joining a Team 42\u003c\/p\u003e \u003cp\u003eConsider the Pros and Cons 43\u003c\/p\u003e \u003cp\u003eAdvantages of making a franchise investment 43\u003c\/p\u003e \u003cp\u003eDisadvantages of making a franchise investment 45\u003c\/p\u003e \u003cp\u003eBeing Realistic about Being a Franchisee 48\u003c\/p\u003e \u003cp\u003eLooking in the Mirror: A Self-Evaluation 49\u003c\/p\u003e \u003cp\u003eAre you willing and able to learn new skills? 49\u003c\/p\u003e \u003cp\u003eWould you rather give or take orders? 50\u003c\/p\u003e \u003cp\u003eCan you say goodbye to corporate perks? 51\u003c\/p\u003e \u003cp\u003eHow is your health? 51\u003c\/p\u003e \u003cp\u003eDo you like people? 52\u003c\/p\u003e \u003cp\u003eHow much can you dish out and take on? 53\u003c\/p\u003e \u003cp\u003eConsider your family and friends 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: The Legal Issues\u003c\/b\u003e\u003cb\u003e 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFranchise Regulation: A Little History 56\u003c\/p\u003e \u003cp\u003eThe State Regulatory Landscape 57\u003c\/p\u003e \u003cp\u003eThe Franchise Disclosure Document 58\u003c\/p\u003e \u003cp\u003eWhat you will find in the FDD 58\u003c\/p\u003e \u003cp\u003eThe waiting period 59\u003c\/p\u003e \u003cp\u003eThe FDD, Item by Item 60\u003c\/p\u003e \u003cp\u003eCalling out a few key items 71\u003c\/p\u003e \u003cp\u003eHow much can I make? 73\u003c\/p\u003e \u003cp\u003eAdditional information available when an FPR is provided 74\u003c\/p\u003e \u003cp\u003eUnderstanding a franchise agreement 75\u003c\/p\u003e \u003cp\u003eThe franchisor’s verbal promises 75\u003c\/p\u003e \u003cp\u003eFinding professional advisors 75\u003c\/p\u003e \u003cp\u003eNegotiating with a Franchisor 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Buying a Franchise\u003c\/b\u003e\u003cb\u003e 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Researching Franchise Opportunities\u003c\/b\u003e\u003cb\u003e 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDigging Up the Good Information 82\u003c\/p\u003e \u003cp\u003eThe Internet is the place to start 83\u003c\/p\u003e \u003cp\u003ePrint directories 84\u003c\/p\u003e \u003cp\u003ePublications to understand franchising 84\u003c\/p\u003e \u003cp\u003eAttending trade shows and expositions 85\u003c\/p\u003e \u003cp\u003eHot and trendy, but does it have any legs? 86\u003c\/p\u003e \u003cp\u003eThe Role, Risk, and Benefits of Brokers 87\u003c\/p\u003e \u003cp\u003eDo brokers work for you or the franchisor? 87\u003c\/p\u003e \u003cp\u003eDeciding Whether to Buy Old or New 88\u003c\/p\u003e \u003cp\u003eSizing up an existing franchise 89\u003c\/p\u003e \u003cp\u003eInvestigating new franchise opportunities 91\u003c\/p\u003e \u003cp\u003eBenchmarking Franchise Offerings 92\u003c\/p\u003e \u003cp\u003eGoing Back Home and Eyeing Locations 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Raising Capital: Wowing, Wrangling, and Winning\u003c\/b\u003e\u003cb\u003e 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExamining Your Current Finances 98\u003c\/p\u003e \u003cp\u003eAsk yourself some probing questions 98\u003c\/p\u003e \u003cp\u003eSeeing what you can afford 99\u003c\/p\u003e \u003cp\u003eConsider a “used” franchise 99\u003c\/p\u003e \u003cp\u003eDetermining Franchise Investment 100\u003c\/p\u003e \u003cp\u003eWhat your startup costs may look like 101\u003c\/p\u003e \u003cp\u003eInitial expenses to set up shop 102\u003c\/p\u003e \u003cp\u003eDo Your Homework before Holding Out Your Cup 105\u003c\/p\u003e \u003cp\u003eCreating a business plan 105\u003c\/p\u003e \u003cp\u003eThe SBA: What they want to see 109\u003c\/p\u003e \u003cp\u003eProjecting income and cash flow 112\u003c\/p\u003e \u003cp\u003eRaising Capital 114\u003c\/p\u003e \u003cp\u003eAvoiding debt 114\u003c\/p\u003e \u003cp\u003eVisiting the bank 115\u003c\/p\u003e \u003cp\u003eFinding an angel investor 116\u003c\/p\u003e \u003cp\u003eSeeking other financing strategies 117\u003c\/p\u003e \u003cp\u003eSocial Franchising and Funding 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Operating Like a Well-Oiled Machine\u003c\/b\u003e\u003cb\u003e 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Choosing a Location\u003c\/b\u003e\u003cb\u003e 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelecting a Site 124\u003c\/p\u003e \u003cp\u003eConsidering common site options 124\u003c\/p\u003e \u003cp\u003eWorking a franchise from home 126\u003c\/p\u003e \u003cp\u003eOpting for alternate or off-street sites 127\u003c\/p\u003e \u003cp\u003eDual branding: Sharing your space 127\u003c\/p\u003e \u003cp\u003eFinding Your Franchise’s Habitat 128\u003c\/p\u003e \u003cp\u003eFinding out what constitutes a good site 129\u003c\/p\u003e \u003cp\u003eUsing the franchisor as your compass 130\u003c\/p\u003e \u003cp\u003eUsing data to evaluate a site on your own 132\u003c\/p\u003e \u003cp\u003eProtected and Exclusive Areas 132\u003c\/p\u003e \u003cp\u003eEncroachment Policies 134\u003c\/p\u003e \u003cp\u003eSigning the Lease 135\u003c\/p\u003e \u003cp\u003eMeeting Your Franchise’s Requirements 136\u003c\/p\u003e \u003cp\u003eImplementing a franchisor’s designs 136\u003c\/p\u003e \u003cp\u003eGetting approvals, permits, and licenses 137\u003c\/p\u003e \u003cp\u003eBeginning construction 137\u003c\/p\u003e \u003cp\u003eGetting help with the opening 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Getting the Goods\u003c\/b\u003e\u003cb\u003e 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Basic Requirements 140\u003c\/p\u003e \u003cp\u003eMeeting Approved Standards and Specifications 141\u003c\/p\u003e \u003cp\u003eMaking mandatory purchases 141\u003c\/p\u003e \u003cp\u003eThe Role of Buying Groups and Purchasing Cooperatives 146\u003c\/p\u003e \u003cp\u003eReceiving merchandise 147\u003c\/p\u003e \u003cp\u003eReceiving deliveries 147\u003c\/p\u003e \u003cp\u003eChecking the goods after they are in your location 148\u003c\/p\u003e \u003cp\u003eVerifying invoices 149\u003c\/p\u003e \u003cp\u003eMaintaining Inventory 149\u003c\/p\u003e \u003cp\u003eBack of the house 149\u003c\/p\u003e \u003cp\u003eFront of the house 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Training and Hiring\u003c\/b\u003e\u003cb\u003e 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Good Training for Yourself and Your Management 154\u003c\/p\u003e \u003cp\u003eGetting good initial training 154\u003c\/p\u003e \u003cp\u003eReceiving effective ongoing training 156\u003c\/p\u003e \u003cp\u003eUnderstanding Joint Employment and Why It Spooks Franchisors 157\u003c\/p\u003e \u003cp\u003eWho is the employer anyway? 157\u003c\/p\u003e \u003cp\u003eThe role of the franchisor in human resources policies 158\u003c\/p\u003e \u003cp\u003eTraining Your Staff 160\u003c\/p\u003e \u003cp\u003eTaking responsibility for getting your gang in gear 161\u003c\/p\u003e \u003cp\u003eWhen English isn’t an employee’s first language 162\u003c\/p\u003e \u003cp\u003eFinding a method to the madness 163\u003c\/p\u003e \u003cp\u003eBuilding and Leading Your Team Effectively 164\u003c\/p\u003e \u003cp\u003eRecruiting the right team and rewarding them in the right ways 166\u003c\/p\u003e \u003cp\u003eFollowing equal opportunity guidelines 168\u003c\/p\u003e \u003cp\u003eConducting Interviews 169\u003c\/p\u003e \u003cp\u003eAsking the right questions 171\u003c\/p\u003e \u003cp\u003eContinuing an interview 173\u003c\/p\u003e \u003cp\u003eDoing background checks and other post-interview diligence 173\u003c\/p\u003e \u003cp\u003eRetaining Good Employees with a Good Work Environment 174\u003c\/p\u003e \u003cp\u003eFostering a good work environment 175\u003c\/p\u003e \u003cp\u003eHiring good managers 176\u003c\/p\u003e \u003cp\u003eThinning the herd: When terminations need to be done 176\u003c\/p\u003e \u003cp\u003eEnsuring workplace safety 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Working with Franchisors and Fellow Franchisees\u003c\/b\u003e\u003cb\u003e 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlaying by the Rules 179\u003c\/p\u003e \u003cp\u003eMeeting franchise system standards 180\u003c\/p\u003e \u003cp\u003eSupporting and watching the system 182\u003c\/p\u003e \u003cp\u003eAttempting to change the system 184\u003c\/p\u003e \u003cp\u003eBuilding a Relationship with Your Franchisor 185\u003c\/p\u003e \u003cp\u003eBeing a team player 186\u003c\/p\u003e \u003cp\u003eGetting what you need from the relationship 187\u003c\/p\u003e \u003cp\u003eDealing with Change 191\u003c\/p\u003e \u003cp\u003eWhen the franchise system changes 191\u003c\/p\u003e \u003cp\u003eWhen conflicts occur 192\u003c\/p\u003e \u003cp\u003eReaching Out to Your Fellow Franchisees 194\u003c\/p\u003e \u003cp\u003eJoining advisory councils and associations 195\u003c\/p\u003e \u003cp\u003eBeing number one in a class of one 197\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Attracting and Keeping Customers\u003c\/b\u003e\u003cb\u003e 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating an Effective Marketing Plan 200\u003c\/p\u003e \u003cp\u003eEvaluating National and Local Advertising Strategies 204\u003c\/p\u003e \u003cp\u003eThe franchise system ad campaign: Collective marketing dollars at work 204\u003c\/p\u003e \u003cp\u003eLocal marketing options 206\u003c\/p\u003e \u003cp\u003eAll Hail Customer Service 210\u003c\/p\u003e \u003cp\u003eKnowing your customers 210\u003c\/p\u003e \u003cp\u003eShowing honesty and integrity 212\u003c\/p\u003e \u003cp\u003eMaking sure customer experiences are positive (and fixing ones that aren’t) 213\u003c\/p\u003e \u003cp\u003eLooking beyond your cash register 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Expanding or Cashing Out\u003c\/b\u003e\u003cb\u003e 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Acquiring Other Franchises\u003c\/b\u003e\u003cb\u003e 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssessing the Advantages and Disadvantages of Multi-Unit Operation 220\u003c\/p\u003e \u003cp\u003eThe advantages 220\u003c\/p\u003e \u003cp\u003eThe disadvantages 221\u003c\/p\u003e \u003cp\u003eChecking Your Franchise Agreement: Can You Buy Another Franchise? 222\u003c\/p\u003e \u003cp\u003eReviewing Your Resources 223\u003c\/p\u003e \u003cp\u003eBe honest: Are you really ready? 223\u003c\/p\u003e \u003cp\u003eLook at your business and finances 224\u003c\/p\u003e \u003cp\u003eUnderstanding Your Purchase Options 227\u003c\/p\u003e \u003cp\u003eStarting from scratch 227\u003c\/p\u003e \u003cp\u003eInvesting in multiple units 228\u003c\/p\u003e \u003cp\u003eBuying a franchise from another franchisee in the system 229\u003c\/p\u003e \u003cp\u003eMeasuring proximity to yours 230\u003c\/p\u003e \u003cp\u003eRetrofranchising: Buying a company-owned location 231\u003c\/p\u003e \u003cp\u003eConverting a competitor’s location 231\u003c\/p\u003e \u003cp\u003eAcquiring an area 232\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: When the End Is Nigh\u003c\/b\u003e\u003cb\u003e 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDecisions, Decisions 236\u003c\/p\u003e \u003cp\u003eGoing for Round Two (or Three or Four): The Successor Franchise 238\u003c\/p\u003e \u003cp\u003ePaying the successor fee (if there is one) 238\u003c\/p\u003e \u003cp\u003eThe successor franchise agreement 239\u003c\/p\u003e \u003cp\u003eChanges that have sparked controversy 240\u003c\/p\u003e \u003cp\u003eBowing Out at the Right Time 244\u003c\/p\u003e \u003cp\u003eGetting personal 244\u003c\/p\u003e \u003cp\u003eExamining your world 245\u003c\/p\u003e \u003cp\u003eLeaving It to Your Children 246\u003c\/p\u003e \u003cp\u003eSelling Out 247\u003c\/p\u003e \u003cp\u003eSprucing up the joint: Getting the most return on your investment 248\u003c\/p\u003e \u003cp\u003eFiguring out how much it’s worth 250\u003c\/p\u003e \u003cp\u003ePlaying by the franchisor’s rules 251\u003c\/p\u003e \u003cp\u003eSelecting a sales method 253\u003c\/p\u003e \u003cp\u003eNow That the Party’s Over 254\u003c\/p\u003e \u003cp\u003eReflecting on the experience 254\u003c\/p\u003e \u003cp\u003eMaking the next move 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Building Your Own Franchise\u003c\/b\u003e\u003cb\u003e 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: From Small Business Owner to Franchisor \u003c\/b\u003e\u003cb\u003e259\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTurning Your Small Business into a Bigger Chain 260\u003c\/p\u003e \u003cp\u003eDeciding whether your business should be franchised 261\u003c\/p\u003e \u003cp\u003ePutting the preliminary legal requirements in context 261\u003c\/p\u003e \u003cp\u003eCriteria for Becoming a Franchisor 262\u003c\/p\u003e \u003cp\u003eDo you have an operating business? 265\u003c\/p\u003e \u003cp\u003eWill consumers need or want your products and services tomorrow? 265\u003c\/p\u003e \u003cp\u003eAre you committed to franchising? 266\u003c\/p\u003e \u003cp\u003eDo you have enough potential franchisees and do you know who they are? 268\u003c\/p\u003e \u003cp\u003eDo you have a system? 270\u003c\/p\u003e \u003cp\u003eCan you teach others how to operate your system? 271\u003c\/p\u003e \u003cp\u003eAre your products and services any good? 272\u003c\/p\u003e \u003cp\u003eWill the economics of the business support a franchise expansion strategy? 273\u003c\/p\u003e \u003cp\u003eBeginning Your Franchise Program: Who Should Take the Reins? 275\u003c\/p\u003e \u003cp\u003eDoing it yourself: Success or sure failure? 276\u003c\/p\u003e \u003cp\u003eWatching out for “franchise packagers,” wolves in pros’ clothing 277\u003c\/p\u003e \u003cp\u003eFinding professional advisors to guide your way 280\u003c\/p\u003e \u003cp\u003ePassing Go with Your Franchise Idea 282\u003c\/p\u003e \u003cp\u003eBrainstorming a strategic plan 283\u003c\/p\u003e \u003cp\u003eFleshing out your strategies 284\u003c\/p\u003e \u003cp\u003eCreating a plan for action 284\u003c\/p\u003e \u003cp\u003eDeveloping the legal documents 285\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Recruiting Franchisees\u003c\/b\u003e\u003cb\u003e 287\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Essence of the Ideal Franchisee 287\u003c\/p\u003e \u003cp\u003eFocusing Your Market Strategy 289\u003c\/p\u003e \u003cp\u003eReeling In Great Franchisees 291\u003c\/p\u003e \u003cp\u003eDefining the franchisee profile 291\u003c\/p\u003e \u003cp\u003eDoing it yourself or through third-parties 293\u003c\/p\u003e \u003cp\u003eReaching out through the right media 294\u003c\/p\u003e \u003cp\u003eDeveloping the Recruitment Organization 301\u003c\/p\u003e \u003cp\u003eContact management software 303\u003c\/p\u003e \u003cp\u003eFinding the right franchise recruiting professional 304\u003c\/p\u003e \u003cp\u003eStaffing your recruitment organization 304\u003c\/p\u003e \u003cp\u003eTen Steps to Franchise Recruitment 308\u003c\/p\u003e \u003cp\u003eSteps 1–4: The introductory phase 309\u003c\/p\u003e \u003cp\u003eStep 5: Discovery Day 311\u003c\/p\u003e \u003cp\u003eStep 6: Follow up after Discovery Day 311\u003c\/p\u003e \u003cp\u003eStep 7: Follow up again 312\u003c\/p\u003e \u003cp\u003eStep 8: Make a decision 312\u003c\/p\u003e \u003cp\u003eStep 9: Close the deal 312\u003c\/p\u003e \u003cp\u003eStep 10: Complete the process 313\u003c\/p\u003e \u003cp\u003eWorking the Validation Process 313\u003c\/p\u003e \u003cp\u003eThe Franchise Sales Presentation 315\u003c\/p\u003e \u003cp\u003eFinalizing the Selection Process 318\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Expanding Abroad: International Franchising\u003c\/b\u003e\u003cb\u003e 319\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking Your Franchise Abroad: Know What You’re Getting Into 320\u003c\/p\u003e \u003cp\u003eInvesting capital 325\u003c\/p\u003e \u003cp\u003eWorking with third-party intermediaries 326\u003c\/p\u003e \u003cp\u003eBudgeting for capital investment 328\u003c\/p\u003e \u003cp\u003eUnderstanding the necessity of hiring an experienced attorney 331\u003c\/p\u003e \u003cp\u003eConsidering the implications of language and culture 334\u003c\/p\u003e \u003cp\u003eGetting your money out 336\u003c\/p\u003e \u003cp\u003eProduct sourcing 337\u003c\/p\u003e \u003cp\u003eProtecting trademarks, trade secrets, and other valuable brand assets 337\u003c\/p\u003e \u003cp\u003eDecisions, Decisions: Whether to Make the Leap 338\u003c\/p\u003e \u003cp\u003eIf You Decide to Cross the Border 341\u003c\/p\u003e \u003cp\u003eFinding the right franchisee 341\u003c\/p\u003e \u003cp\u003eEntering a foreign market 342\u003c\/p\u003e \u003cp\u003eNegotiating the deal 344\u003c\/p\u003e \u003cp\u003eBringing Foreign Franchises to the United States 346\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: A World of Good with Social Franchising\u003c\/b\u003e\u003cb\u003e 349\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBOP: The Base of the Pyramid 352\u003c\/p\u003e \u003cp\u003eThe Challenges for Social Franchising 355\u003c\/p\u003e \u003cp\u003eCFWshops: An Example of a Social Franchise System 356\u003c\/p\u003e \u003cp\u003eHow CFWshops got started 356\u003c\/p\u003e \u003cp\u003eUsing the hub-and-spoke and other variations of commercial franchising 358\u003c\/p\u003e \u003cp\u003eWho Are the Franchisor and Franchisee in a Social Franchise? 360\u003c\/p\u003e \u003cp\u003eFinancing and Developmental Benchmarks for Social Franchises 362\u003c\/p\u003e \u003cp\u003eStage one: Developing and proving the concept 362\u003c\/p\u003e \u003cp\u003eStage two: Proving the replicability of the concept 363\u003c\/p\u003e \u003cp\u003eStage three: Developing the franchise system 364\u003c\/p\u003e \u003cp\u003eStage four: Expanding locally and nationally 365\u003c\/p\u003e \u003cp\u003eStage five: Expanding globally 365\u003c\/p\u003e \u003cp\u003eDelivering on the Brand Promise 366\u003c\/p\u003e \u003cp\u003eResources for Social Franchising 367\u003c\/p\u003e \u003cp\u003eGovernment funding agencies for global development 367\u003c\/p\u003e \u003cp\u003ePrivate philanthropic foundations 368\u003c\/p\u003e \u003cp\u003eCorporate philanthropists 369\u003c\/p\u003e \u003cp\u003eImpact investors 370\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: The Part of Tens\u003c\/b\u003e\u003cb\u003e 373\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Ten Keys to Franchisee Success\u003c\/b\u003e\u003cb\u003e 375\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMake Sure You Have Enough Money 375\u003c\/p\u003e \u003cp\u003eFollow the System 376\u003c\/p\u003e \u003cp\u003eDon’t Neglect Your Loved Ones 376\u003c\/p\u003e \u003cp\u003eBe Enthusiastic 377\u003c\/p\u003e \u003cp\u003eRecruit the Best Talent and Treat Them with Respect 377\u003c\/p\u003e \u003cp\u003eTrain Your Employees 378\u003c\/p\u003e \u003cp\u003eGive Customers Great Service 378\u003c\/p\u003e \u003cp\u003eGet Involved with the Community 378\u003c\/p\u003e \u003cp\u003eStay in Touch with Your Franchisor and Fellow Franchisees 379\u003c\/p\u003e \u003cp\u003ePay Attention to the Details 380\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Ten Questions to Ask before Becoming a Franchisor\u003c\/b\u003e\u003cb\u003e 381\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Good Is Your Product\/Service? 382\u003c\/p\u003e \u003cp\u003eCan You Manage the System? 382\u003c\/p\u003e \u003cp\u003eDo You Have the Commitment? 383\u003c\/p\u003e \u003cp\u003eCan You Systemize Your Business? 383\u003c\/p\u003e \u003cp\u003eCan You Train Your Franchisees? 383\u003c\/p\u003e \u003cp\u003eCan You Localize if Needed? 384\u003c\/p\u003e \u003cp\u003eDo You Have the Necessary Capital? 384\u003c\/p\u003e \u003cp\u003eAre Enough Franchisees Out There? 385\u003c\/p\u003e \u003cp\u003eDo You Understand Franchising? 386\u003c\/p\u003e \u003cp\u003eAre You Willing to Hire Proper Franchise Professionals? 386\u003c\/p\u003e \u003cp\u003eAppendix: Glossary of Common Franchising Terms 389\u003c\/p\u003e \u003cp\u003eIndex 397\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eMichael H. Seid\u003c\/b\u003e is the founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory firm in franchising. \u003cb\u003eJoyce Mazero\u003c\/b\u003e is a partner and Co-Chair of Gardere's Global Supply Network Industry Practice, internationally recognized and trusted legal advisors dedicated to excellence in franchising.   \u003c\/p\u003e\u003cp\u003eFind handy resources—including sample forms, checklists, and straightforward advice at\u003cb\u003e   www.dummies.com\/go\/franchisemanagementfd\u003c\/b\u003e    \u003c\/p\u003e\u003cul\u003e \u003cli\u003ePick the perfect franchise opportunity for you\u003c\/li\u003e \u003cli\u003eBecome a commercial or social franchisor\u003c\/li\u003e \u003cli\u003eMust-have training and legal information online\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eBuy, own, and operate a franchise\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eIf you want to be your own boss and stand on the shoulders of franchise giants, this accessible guide makes it easier than ever before. For franchisees, it takes you from the first steps of prospecting for a franchise to getting it up and running successfully. For prospective commercial and social franchisors, it explains how to determine if a business is franchisable and discusses how to properly design and develop a franchise system that you can grow and support.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003einside…\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEvaluate franchise  opportunities\u003c\/li\u003e \u003cli\u003eBecome a successful franchisor\u003c\/li\u003e \u003cli\u003eJoin the growing social  franchise sector\u003c\/li\u003e \u003cli\u003eBuild your brand\u003c\/li\u003e \u003cli\u003eGrasp important legal issues\u003c\/li\u003e \u003cli\u003ePlan for future expansion\u003c\/li\u003e \u003cli\u003eKeep the cash flowing\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989242003685,"sku":"NP9781119337287","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119337287.jpg?v=1761783345","url":"https:\/\/k12savings.com\/es\/products\/franchise-management-for-dummies-isbn-9781119337287","provider":"K12savings","version":"1.0","type":"link"}