{"product_id":"foreign-advertising-in-china-isbn-9780813818283","title":"Foreign Advertising in China","description":"Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.  Acknowledgments.  \u003cp\u003e1 China's Encounter with Global Advertising Culture.\u003c\/p\u003e \u003cp\u003e2 The Advertising Revolution: Foreign Advertising in China in the 20th Century.\u003c\/p\u003e \u003cp\u003e3 Modern Temptation: The Siren Songs of Consumption in Foreign Ads.\u003c\/p\u003e \u003cp\u003e4 Inside the Shop: A Case Study of a Multinational Ad Agency in Beijing.\u003c\/p\u003e \u003cp\u003e5 \"Crossing the River by Feeling the Stone\": Government Regulation of Foreign Advertising.\u003c\/p\u003e \u003cp\u003e6 Global Advertising, Chinese Style.\u003c\/p\u003e \u003cp\u003eEpilogue.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eSelected Bibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eJIAN WANG\u003c\/strong\u003e is currently a research scientist leading a research and development unit for the Canadian Food Inspection Agency in Calgary, Alberta. His responsibilities include planning and conducting research projects in method development for antibiotic and pesticide residues in foods using advanced mass spectral analysis techniques such as UPLC\/Q-TOF and LC\/ESI-MS\/MS. He has written over thirty publications for various journals and books. He was most recently awarded the CFIA Science Branch Recognition Award for leading method development on melamine investigation in 2007.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989230764261,"sku":"NP9780813818283","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780813818283.jpg?v=1761783299","url":"https:\/\/k12savings.com\/es\/products\/foreign-advertising-in-china-isbn-9780813818283","provider":"K12savings","version":"1.0","type":"link"}