{"product_id":"flying-high-isbn-9780471756989","title":"Flying High","description":"\u003ci\u003eFlying High\u003c\/i\u003e traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.  \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eCHAPTER 1 The Journey Begins 7\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Have I Got a Deal for You 23\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Morris Air Spreads Its Wings 39\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Off to Southwest 55\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Opening Up New Skies 73\u003c\/p\u003e \u003cp\u003eCHAPTER 6 A Different Kind of Airline 85\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Preparing for Departure 103\u003c\/p\u003e \u003cp\u003eCHAPTER 8 JetBlue Takes Flight 121\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Making Air Travel Entertaining 139\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Keeping Customers Happy 151\u003c\/p\u003e \u003cp\u003eCHAPTER 11 The Technology Advantage 163\u003c\/p\u003e \u003cp\u003eCHAPTER 12 Getting the Word Out in Style 177\u003c\/p\u003e \u003cp\u003eCHAPTER 13 Dealing with Disaster 193\u003c\/p\u003e \u003cp\u003eCHAPTER 14 Preserving the Culture 213\u003c\/p\u003e \u003cp\u003eCHAPTER 15 Looking to the Future 225\u003c\/p\u003e \u003cp\u003eCHAPTER 16 David Neeleman’s Rules for Succeeding in Any Business 243\u003c\/p\u003e \u003cp\u003eJetBlue Timeline 255\u003c\/p\u003e \u003cp\u003eAcknowledgments 263\u003c\/p\u003e \u003cp\u003eNotes 265\u003c\/p\u003e \u003cp\u003eIndex 289\u003c\/p\u003e  \u003cb\u003eJames Wynbrandt\u003c\/b\u003e is a New York–based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including \u003ci\u003eSmithsonian Air and Space\u003c\/i\u003e, \u003ci\u003ePlane \u0026amp; Pilot\u003c\/i\u003e, \u003ci\u003eGeneral Aviation News\u003c\/i\u003e, \u003ci\u003eSouthern Aviator\u003c\/i\u003e, and \u003ci\u003ePilot Journal\u003c\/i\u003e. A licensed pilot, Wynbrandt has been following JetBlue since the company's founding. His articles on business and aviation have also appeared in the \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eManagement Review\u003c\/i\u003e, \u003ci\u003eComputer and Electronics Marketing\u003c\/i\u003e, \u003ci\u003eFlying\u003c\/i\u003e, and \u003ci\u003eAspen Magazine\u003c\/i\u003e, among others.  \u003cb\u003ePraise for \u003ci\u003eFlying High\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"If you want to know what it takes to develop a great business—not just an airline—Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and business innovativeness to life in an interesting and exciting manner.\"\u003cbr\u003e —\u003cb\u003eDave Sclair\u003c\/b\u003e, Publisher Emeritus, \u003ci\u003eGeneral Aviation News\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman's true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It's a must-read for people in any business seeking success.\"\u003cbr\u003e —\u003cb\u003eHoward J. Rubenstein\u003c\/b\u003e, President, Rubenstein Associates, Inc.\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eFlying High\u003c\/i\u003e, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman's secret at JetBlue? It's a new concept called understanding what your customers really need. Neeleman's fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read. I raced through the book in one sitting.\"\u003cbr\u003e —\u003cb\u003eRinker Buck\u003c\/b\u003e, Aviation journalist and author, \u003ci\u003eFlight of Passage: A Memoir\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989224538341,"sku":"NP9780471756989","price":25.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471756989.jpg?v=1761783275","url":"https:\/\/k12savings.com\/es\/products\/flying-high-isbn-9780471756989","provider":"K12savings","version":"1.0","type":"link"}