{"product_id":"flying-high-isbn-9780471655442","title":"Flying High","description":"\u003ci\u003eFlying High\u003c\/i\u003e traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.  \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eCHAPTER 1 The Journey Begins 7\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Have I Got a Deal for You 23\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Morris Air Spreads Its Wings 39\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Off to Southwest 55\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Opening Up New Skies 73\u003c\/p\u003e \u003cp\u003eCHAPTER 6 A Different Kind of Airline 85\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Preparing for Departure 103\u003c\/p\u003e \u003cp\u003eCHAPTER 8 JetBlue Takes Flight 121\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Making Air Travel Entertaining 139\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Keeping Customers Happy 151\u003c\/p\u003e \u003cp\u003eCHAPTER 11 The Technology Advantage 163\u003c\/p\u003e \u003cp\u003eCHAPTER 12 Getting the Word Out in Style 177\u003c\/p\u003e \u003cp\u003eCHAPTER 13 Dealing with Disaster 193\u003c\/p\u003e \u003cp\u003eCHAPTER 14 Preserving the Culture 213\u003c\/p\u003e \u003cp\u003eCHAPTER 15 Looking to the Future 225\u003c\/p\u003e \u003cp\u003eCHAPTER 16 David Neeleman’s Rules for Succeeding in Any Business 243\u003c\/p\u003e \u003cp\u003eJetBlue Timeline 255\u003c\/p\u003e \u003cp\u003eAcknowledgments 263\u003c\/p\u003e \u003cp\u003eNotes 265\u003c\/p\u003e \u003cp\u003eIndex 289\u003c\/p\u003e  As veteran airlines writer James Wynbrandt shows in his excellent new book, Flying High, it took JetBlue's hyperkinetic free spirit David Neeleman to extend the revolution started by Southwest's Herb Kelleher into a heady new frontier—by putting the discounters in a nose-to-nose rivalry with the major carriers. A devout Mormon with nine children, Neeleman, from Salt Lake City, learned about customer service as a kid on a milk crate in his grandfather's convenience store. When customers demanded a product his granddad didn't have, young David would bolt out the back door to Safeway to buy it. After a stint as a missionary in Brazil, Neeleman—a college dropout with ADD—started a travel agency, a charter airline to Hawaii, and a low-cost carrier called Morris Air, which he sold to Southwest. After just five months, Kelleher fired Neeleman, who'd barge into meetings and loudly lecture Southwest's proud managers on where their airline was screwing up.\u003cbr\u003e By the time he founded JetBlue in 1999, Neeleman had already pioneered many of the boldest innovations in aviation, including e-ticketing, automatic ticket machines, and at-home reservation staffs. Backed by farsighted investors, among them George Soros, JetBlue busted the biggest myth in airlines by proving that a low-cost carrier can also beat the majors on service. While Wynbrandt clearly idolizes Neeleman as a curious blend of saint and gladiator, his idol does deserve our gratitude. It took this hyperactive dreamer to put a fresh face on a tired industry, to show at long last that customers, not old-line carriers, are charting the future of commercial aviation. (\u003ci\u003eFortune\u003c\/i\u003e, June 28, 2004)  \u003cb\u003eDavid Neeleman\u003c\/b\u003e is much more than one of today’s most accomplished aviation executives. Throughout an incredible career that began with selling Hawaiian timeshare vacation packages as a college student and ultimately led to the creation of JetBlue, Neeleman has demonstrated an uncanny ability to identify and fill unmet needs by building niche businesses. Flying High is a straightforward, illuminating account of David Neeleman’s life and the principles by which he has created his highly profitable travel empire–rules that can be applied to virtually any business in almost every industry.  \u003cp\u003e\u003cb\u003eJames Wynbrandt\u003c\/b\u003e is a New York—based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including \u003ci\u003eSmithsonian Air and Space, Plane \u0026amp; Pilot, General Aviation News, Avionics News\u003c\/i\u003e, and \u003ci\u003ePilot Journal\u003c\/i\u003e. A licensed pilot, Wynbrandt has been following JetBlue since the company’s founding. His articles on business and aviation have also appeared in \u003ci\u003eThe New York Times, Forbes, Management Review, Computer and Electronics Marketing, Flying\u003c\/i\u003e, and \u003ci\u003eAspen Magazine\u003c\/i\u003e, among others.\u003c\/p\u003e  \"While Flying High tells the tale of JetBlue–from how it was founded to the way in which it operates today–this book is the story of David Neeleman. Throughout this fascinating journey, you’ll discover the management techniques Neeleman has developed and used over the years, which most observers credit for JetBlue’s unparalleled accomplishments. While he applies these rules to running JetBlue, they are truly applicable to every business in every industry.\"\u003cbr\u003e –From the Introduction  \u003cp\u003eJetBlue is the most impressive airline startup in history and an amazing success story. Its consistent record of profitability has made the carrier shine in an industry that’s full of red ink.\u003c\/p\u003e \u003cp\u003eBehind it all stands David Neeleman–JetBlue’s young, brash, bold, and uncompromising founder and CEO.\u003c\/p\u003e \u003cp\u003eFlying High traces Neeleman’s spectacular journey from soft-spoken Mormon missionary to the top of the American airline industry. Full of insightful details and interviews with Neeleman’s friends, associates, and prominent figures in both business and aviation, Flying High offers an up-close look at how he built a successful company–and changed an entire industry–by breaking the rules and taking good care of his customers. Among other things, you’ll discover how Neeleman:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearned the travel business from the ground up, then used that knowledge to build his first successful airline–Morris Air\u003c\/li\u003e \u003cli\u003eSold Morris to Southwest Airlines at age thirty-three, for a $25 million personal profit–and then promptly talked himself out of a job with the company\u003c\/li\u003e \u003cli\u003eCreated the technology behind e-ticketing\u003c\/li\u003e \u003cli\u003eLaunched a low-fare carrier in Canada, before starting what eventually became known as JetBlue\u003c\/li\u003e \u003cli\u003eSteered JetBlue through the aftermath of 9\/11, leading the way with dramatic actions that both improved security and ensured the airline’s survival\u003c\/li\u003e \u003cli\u003eForever changed the flying experience for passengers by introducing such innovations as live in-flight television and unparalleled customer service\u003c\/li\u003e \u003cli\u003eTurned JetBlue into a household name through clever marketing and public relations campaigns\u003c\/li\u003e \u003c\/ul\u003e  Praise for Flying High  \u003cp\u003e\"If you want to know what it takes to develop a great business–not just an airline–Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman’s amazing personal journey and business innovativeness to life in an interesting and exciting manner.\"\u003cbr\u003e –Dave Sclair\u003cbr\u003e Publisher Emeritus, General Aviation News\u003c\/p\u003e \u003cp\u003e\"James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman’s true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It’s a must-read for people in any business seeking success.\"\u003cbr\u003e –Howard J. Rubenstein\u003cbr\u003e President, Rubenstein Associates, Inc.\u003c\/p\u003e \u003cp\u003e\"In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman’s secret at JetBlue? It’s a new concept called understanding what your customers really need. Neeleman’s fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read, I raced through the book in one sitting.\"\u003cbr\u003e –Rinker Buck\u003cbr\u003e Aviation journalist and author, Flight of Passage: A Memoir\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989224636645,"sku":"NP9780471655442","price":32.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471655442.jpg?v=1761783274","url":"https:\/\/k12savings.com\/es\/products\/flying-high-isbn-9780471655442","provider":"K12savings","version":"1.0","type":"link"}