{"product_id":"flower-farming-for-profit-isbn-9781645021766","title":"Flower Farming for Profit","description":"\u003cb\u003eNamed a “Best Book for Budding Farmers” by \u003ci\u003eCountry Living\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003e“Flower Farming for Profit \u003c\/i\u003edoes a deep dive into the least glamorous, but most important part of farming—how to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie’s down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.”—Erin Benzakein, owner, Floret Farm; \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author of \u003ci\u003eFloret Farm’s A Year in Flowers\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eWith practical, step-by-step instructions and on-the-ground examples at every scale, \u003ci\u003eFlower Farming for Profit\u003c\/i\u003e is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhen Lennie Larkin set out to become a flower farmer, she found all sorts of resources about \u003ci\u003egrowing \u003c\/i\u003eflowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create efficient systems and adequately value your own time and effort through your pricing? When and how should you consider scaling up your farm? How can you make doing what you love support you financially?\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eFlower Farming for Profit\u003c\/i\u003e, Larkin answers these questions—and many, many more. With instructive lessons and savvy business tips from her own and other successful farms around the world, she explores:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eThe diverse challenges of both wholesale and retail sales channels, from florists and farm stands to farmers markets\u003c\/li\u003e\n\u003cli\u003eStreamlining weddings for the farmer-florist, from communications to floral design\u003c\/li\u003e\n\u003cli\u003eEfficient recordkeeping and bookkeeping\u003c\/li\u003e\n\u003cli\u003eSteps for conducting your own cost-of-production analysis\u003c\/li\u003e\n\u003cli\u003eMarketing and growth strategies\u003c\/li\u003e\n\u003cli\u003eBusiness planning, goal setting, and making financial projections\u003c\/li\u003e\n\u003cli\u003eCrop planning based on local climatic conditions, market demand, and sales projections\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThe cut flower industry continues to experience wild growth. To successfully do what they love while expanding the market for sustainably produced flowers, new and experienced farmers alike must deliberately step back from the field and into the office. \u003ci\u003eFlower Farming for Profit\u003c\/i\u003e is a one-of-a-kind guide to creating the type of numbers-driven business that will allow individual farms to prosper and local flower economies to thrive.\u003ci\u003eFlower Farming for Profit \u003c\/i\u003edoes a deep dive into the least glamorous, but most important part of farming—how to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie’s down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.”\u003cb\u003e—Erin Benzakein, owner, Floret Farm; \u003c\/b\u003e\u003ci\u003e\u003cb\u003eNew York Times \u003c\/b\u003e\u003c\/i\u003e\u003cb\u003ebestselling author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eFloret Farm’s A Year in Flowers\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Lennie Larkin pulls back the curtain on the secrecy that often surrounds the business of flower farming—how to set prices, project sales, budget for expenses, and, most of all, how much money you can take home. Although focused on financial matters, this is no dry business tome; Lennie is a flower farmer herself, and her love of flowers shines through on every page. Between her own experience and her extensive research, she has crafted clear guidance about how to turn a passion for flowers into a viable enterprise.”\u003cb\u003e—Lynn Byczynski, author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eThe Flower Farmer\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e; founder, \u003c\/b\u003e\u003ci\u003e\u003cb\u003eGrowing for Market\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e magazine\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Lennie Larkin has seamlessly blended her extensive research and horticultural training with her years of cut flower farming experience into an invaluable resource. Her personal connections with successful growers across the country add another level of relevance to each chapter, ensuring that aspiring flower farmers will find the knowledge to refine their own operations, and established growers may examine their farms with fresh eyes. Lennie’s professionally informed but unpretentious writing style helps to take the guesswork out of topics like managerial accounting and crop profitability. This is the book cut flower growers have been clamoring for.”\u003cb\u003e—Judy M. Laushman, executive director, Association of Specialty Cut Flower Growers\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eFlower Farming for Profit\u003c\/i\u003e takes the guesswork out of the business of flower farming. From projections to pricing to bookkeeping, Lennie Larkin has created a practical resource that is a must-have for every cut flower grower!”\u003cb\u003e—Lisa Mason Ziegler, instructor, The Gardener’s Workshop; author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eCool Flowers\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e and \u003c\/b\u003e\u003ci\u003e\u003cb\u003eThe Cut Flower Handbook\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Successful flower farming is more than just growing beautiful flowers (though that’s important). It’s equal parts production, financial management, and marketing. \u003ci\u003eFlower Farming for Profit\u003c\/i\u003e covers all the important points, from launching your business to growing successfully, to help you succeed profitably. This is a must-read for any aspiring or experienced flower farmer.”\u003cb\u003e—Julia Shanks, author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eThe Farmer’s Office\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Chapter after chapter, Lennie leads you through the various facets of a profitable, sustainable cut flower farm. You’ll learn what it takes to keep a cut flower enterprise thriving long term in today’s world. And it’s not just all about the pretty flowers! The Flower Farm Viability Quiz in the appendix will help you decide if flower farmer is a career option for you. Don’t skip the quiz! \u003ci\u003eFlower Farming for Profit\u003c\/i\u003e can be a roadmap to your success, helping eliminate many wrong turns along the way.”\u003cb\u003e—Dave Dowling, cut flower specialist, Seeds, Bulbs, Perennials \u0026amp; Plugs for Cut Flower Growers\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Simply stated, \u003ci\u003eFlower Farming for Profit\u003c\/i\u003e is the Bible for creating and operating a profitable cut flower business, whether it be on a local, regional, national, or even international basis. Nicely illustrated throughout with full color photography, \u003ci\u003eFlower Farming for Profit\u003c\/i\u003e is as comprehensive as it is 'user friendly' in organization and presentation.\"\u003cb\u003e—\u003c\/b\u003e\u003ci\u003e\u003cb\u003eMidwest Book Review\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003eLennie Larkin\u003c\/b\u003e started B-Side Farm in Sonoma County, California, in 2014, and has since moved the farm and settled on two beautiful acres outside of Portland, Oregon. B-Side has grown flowers for all kinds of retail and wholesale customers over the years and designed for hundreds of weddings. Lennie’s true passion lies not only in tending to her own farm but in helping other farmers thrive in their businesses. She has been an associate faculty member at Santa Rosa Junior College and served multiple terms on the board of the Association of Specialty Cut Flower Growers. She is a vocal cheerleader for other growers and is known for advocating the value of business skills—the nuts and bolts that make this beautiful life of cultivating flowers possible. Through her research and educational business, Flower Farming for Profit, she teaches a business curriculum that she developed specifically for flower farmers, provides coaching and business advising, and conducts grant-funded research on cut flower cost of production and efficiency.","brand":"Chelsea Green","offers":[{"title":"Default Title","offer_id":48233173450981,"sku":"NP9781645021766","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781645021766.jpg?v=1767727486","url":"https:\/\/k12savings.com\/es\/products\/flower-farming-for-profit-isbn-9781645021766","provider":"K12savings","version":"1.0","type":"link"}