{"product_id":"find-a-husband-after-35-isbn-9780345466266","title":"Find a Husband After 35","description":"Fate is late! For women 35 to 95, it’s time to get proactive if you want to find a husband. The rules for finding the right mate change later in life, as there are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven 15-step action program based on simple marketing tactics she learned at Harvard Business School. These innovative and smart tactics will empower any woman to find a husband quickly and efficiently–and not just any husband: a wonderful husband.\u003cbr\u003eIn this practical no-nonsense guide, Greenwald tells women how to \u003cb\u003epackage\u003c\/b\u003e their assets, develop a \u003cb\u003epersonal brand\u003c\/b\u003e, leverage \u003cb\u003eniche marketing\u003c\/b\u003e, use \u003cb\u003edirect mail\u003c\/b\u003e and \u003cb\u003etelemarketing\u003c\/b\u003e to get the word out, establish a husband-hunting \u003cb\u003ebudget\u003c\/b\u003e, and hold quarterly \u003cb\u003eperformance reviews\u003c\/b\u003e to assess the results. She also shows women how to use these strategies in the world of \u003cb\u003eonline dating\u003c\/b\u003e and how to avoid common pitfalls. Greenwald’s 15 steps form a unique and effective plan for any woman who wants to jump-start her dating life and enrich her portfolio of potential husbands.“Want a spouse? Read this book!”\u003cbr\u003e–\u003ci\u003eFortune\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Within two weeks of trying Rachel’s strategies, [I’m] now juggling so many suitors that I’ve started a ‘man-agement’ diary.”\u003cbr\u003e–\u003ci\u003eO \u003c\/i\u003emagazine\u003cbr\u003e\u003cbr\u003e“Greenwald is the hottest thing to hit the dating scene since \u003ci\u003eSex and the City\u003c\/i\u003e!”\u003cbr\u003e–\u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eObserver\u003c\/i\u003e (London)\u003cbr\u003e\u003cbr\u003e“Dating diva Rachel Greenwald [delivers] an espresso shot of practical advice.”\u003cbr\u003e–\u003ci\u003eRocky Mountain News\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“May be the most pragmatic set of dating rules yet.”\u003cbr\u003e\u003ci\u003e–New York Post\u003c\/i\u003e\u003cb\u003eRachel Greenwald \u003c\/b\u003ehas an MBA from Harvard Business School and a BA in psychology from Wellesley College. She has conducted seminars nationwide on “How to Find a Husband After 35” to sold out crowds, and has private clients all over the country. She is a featured guest on top-rated radio shows in major cities. She lives in Denver with her husband and children. This is her first book.\u003cb\u003eIntroduction\u003cbr\u003e\u003cbr\u003eMarketing 101\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eWhy\u003c\/i\u003e are you still single? It doesn’t matter.    \u003cbr\u003e\u003cbr\u003eThe important question is not why are you still single, but what are you going to do about it? I have created a proven, proactive, assertive program that I simply call “\u003ci\u003eThe Program\u003c\/i\u003e.” It will help you find a husband. \u003ci\u003eThe Program\u003c\/i\u003e uses powerful marketing tactics that I learned at Harvard Business School, in my professional marketing career, and in coaching single women just like you. It will jump-start your dating life and get you married.\u003cbr\u003e\u003cbr\u003eIf you’re reading this book, you are probably between the ages of 35 and 105 and looking to get married for the first time, or maybe the fourth time. You probably have experienced waves of resignation, thinking that you will never find a wonderful mate. You may be divorced or widowed, or never married after spending time on your career or with the wrong boyfriend. Maybe you’ve had weight issues or you’ve been distracted by a sick parent. Maybe you’re shy and have trouble meeting men. It makes no difference how you got here: You’re single and ready to make a change.\u003cbr\u003e\u003cbr\u003eWhat this book is \u003ci\u003enot\u003c\/i\u003e is an analysis of all that has gone wrong in your life, who’s to blame, or why society is the way it is. You’ll see zero quotes from famous psychiatrists, sociologists, priests, or rabbis about the plight of the single modern female.\u003cbr\u003e\u003cbr\u003eWomen frequently ask me how to change their patterns of the past. They spend too much time on the job, they are attracted to the wrong types of men, they can’t get over a lost love, their dates don’t turn into committed relationships, their committed relationships always fizzle, or a dozen other common patterns. These are areas that \u003ci\u003eThe Program\u003c\/i\u003e does not address in its 15 Steps. \u003ci\u003eThe Program\u003c\/i\u003e is about action and moving forward: It will help you find a husband, but it assumes that at your stage in life, you have a pretty good idea about why you’re still single.\u003cbr\u003e\u003cbr\u003eFor some of you, being single has been by choice. You are fundamentally happy except for the frustration you feel about not having met a great partner. You’ve had other priorities and you have a full life with your friends, family, activities, and career. You have been too busy to focus on getting married. If you are reading this book now, perhaps you’re ready to shift your focus.\u003cbr\u003e\u003cbr\u003eFor others of you, being single has not been by choice for any number of reasons. To understand those reasons, you may have tried therapy, read self-help books, or had friends and family counsel you on your issues. Hopefully, you are now enlightened and ready to break out of any damaging patterns. You want action, not more psychoanalysis.\u003cbr\u003e\u003cbr\u003eOf course, you don’t want to find just any husband. You probably could have done that by now. You want a \u003ci\u003ewonderful\u003c\/i\u003e husband, whatever that means to you individually. This is understood throughout \u003ci\u003eThe Program\u003c\/i\u003e. When I say that these tactics will help find your husband, know that I mean “your wonderful husband.”\u003cbr\u003e\u003cbr\u003eAnd those wonderful husbands are out there. Every time I go to a new city to teach my seminar “Find a Husband After 35,” the seminar registration operator inevitably calls me in advance to ask, “Do you allow men in your class? We’ve had so many calls from men who want to attend your seminar.” I’ve called back many of those men, and I can promise you they’re not looking to “hit on” the single women in my class. They genuinely want to learn how to find a wife. Some are shy, some are busy with their jobs, some are busy with single parenting, and most just don’t know where the wonderful single women are. These men are lonely and out there looking for love, too. You’re going to learn how to find them in this book.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Program\u003c\/i\u003e allows you to take matters into your own hands with 15 action steps. It is designed for women later in life with unique challenges, such as fewer eligible men and more insular lifestyles.\u003cbr\u003e\u003cbr\u003eLet me be clear. This is not a program for the uncommitted. At times, you will feel this plan requires too much effort and is too contrived. But reading this book is like dialing “Marriage 911”: It’s an emergency. And you do what you have to do. You’re lonely, maybe your biological clock is ticking, and you want a loving husband more than anything else. If you were searching for a job, you would devote enormous time and effort to finding the right one. Finding the right husband is certainly more important than a job, since hopefully the husband will be with you for a lifetime. If you wanted to lose weight, you’d abide by the required sacrifices and rules. \u003ci\u003eThe Program\u003c\/i\u003e is like a combination job search and strict diet: There are commitments, sacrifices, and rules involved.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat is The Program?\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eThroughout this book I will frequently refer to “\u003ci\u003eThe Program\u003c\/i\u003e.” \u003ci\u003eThe Program\u003c\/i\u003e is a simple 15-Step action program to help you find a husband that uses marketing tactics I learned at Harvard Business School and honed in my professional marketing career. You, the reader, are the “product,” and \u003ci\u003eThe Program\u003c\/i\u003e is a “strategic plan” to help you “market” yourself to find your future husband.\u003cbr\u003e\u003cbr\u003eWhen you first hear the words \u003ci\u003eproduct, strategic plan\u003c\/i\u003e, and \u003ci\u003emarketing\u003c\/i\u003e applied to you and your dating efforts, perhaps you will bristle. This is normal. You are learning about a radical new approach. I assure you that The Program will be an empowering experience for you. It will allow you to take control of your unmarried situation and learn how you can do something smart and effective to change it.\u003cbr\u003e\u003cbr\u003eYou may recognize some tactics in this book that you’ve already put into practice. But my guess is that you’ve been doing only a few of these things, and doing them sporadically. Most of the dating activities that women initiate lack focus and coordination. They pull in different directions and don’t produce the desired result. The trick is pulling them all together into a comprehensive and systematic strategic program. This is key. Just as in an orchestra, you may have violins and flutes playing, but until a conductor comes along and brings all the instrument sections together, the music doesn’t deliver impact.\u003cbr\u003e\u003cbr\u003eThere are several tried-and-true methods by which 35+ singles meet each other today: fix-ups, organized activities, parties, “chance” meetings, and many kinds of dating services. While several of the 15 Steps advocate these familiar methods, what you’ll find in \u003ci\u003eThe Program\u003c\/i\u003e is an abundance of new and creative tactics to make them \u003ci\u003eeffective\u003c\/i\u003e for you. I don’t want to change you, I want to change what you \u003ci\u003edo\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eThere are many tactics in this book that are just plain common sense. But I don’t assume that you have necessarily been practicing them. In any case, what you’ve been doing so far hasn’t worked, so what have you got to lose? Read on.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWHAT YOU WILL LEARN\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eYou will learn a whole new approach to looking for a husband. Your mind-set will change as you practice \u003ci\u003eThe Program Thinking Method\u003c\/i\u003e in Step #1 and start looking at the world through \u003ci\u003eProgram\u003c\/i\u003e lenses. You will start to see the problem of finding a husband through the eyes of a marketer: a problem that can be solved with creative solutions. You will understand why the scene changes after 35 and why you need to cast a wider net as you search for Mr. Right. When you’ve finished this book, you will be able to devise and advertise your personal brand, know how to get out of your rut, be able to create a winning plan to increase the volume of men you meet, conduct an exit interview, and much more. So stop obsessing about being single, and let’s do something about it!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWHO MOVED MY ALTAR?\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eIt really is different looking for a husband after 35. It’s as though someone moved your altar: You weren’t supposed to be standing here. Maybe you are part of the group of women whom I call the “Lost Cinderella Generation.” You broke the glass ceiling, but broke your glass slipper along with it. There are six major differences to take into account now:\u003cbr\u003e\u003cbr\u003e\u003cb\u003e1.Urgency:\u003c\/b\u003e If you’re over 35 and looking to get married, you probably have a great sense of urgency. Your biological clock is ticking if you want children. Your friends and family are hounding you with: “Why aren’t you married yet?” And you’re sick to death of floating single in a sea of married couples. If you’re divorced or widowed, you have other urgent issues, too: the stress of being a single parent or the burden of loneliness after years of having a partner. Urgent matters require action. You can’t sit around, feel sorry for yourself, or wait until fate knocks on your door. You need to take matters into your own hands quickly and efficiently, using the proven search tactics from The Program. The tactics in this book are probably very different from the ones you used in your 20’s.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e2.Fewer single men:\u003c\/b\u003e It’s a math equation that’s hard to grasp. There should be roughly an equal number of single men after 35 as there are women, right? Wrong. There are 28 million single women over 35, but only 18 million single men over 35 (U.S. Census, 2000)! The difference is due to a number of factors, including the fact that many men marry younger women. You must accept the reality you’re given and figure out how best to address it. This means no more narrow criteria about what kind of man you’re looking for. Accept the possibility that your future husband may have many wonderful qualities, but they may come in a different package than you’ve imagined. He may be divorced, he may have kids of his own, he may be shorter than you, or he may work in a profession completely different from that of men you’ve dated in the past.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e3.Changed bodies:\u003c\/b\u003e Another cold reality. You are more likely to have problem body areas after 35. You may have had them before 35, but maybe they’re worse now. Double chins and cellulite are the enemies. Your friends are talking about botox and plastic surgery. There will always be some perfect older woman out there who looks like she’s 25, but for the rest of us, we need to make some changes to keep looking our best to attract men. The Program’s Step #3, Packaging, addresses this issue, and it’s very important. You don’t need to be beautiful and thin to find a husband. In fact, the most important success criterion is your level of commitment to the search. But you need to do some research and figure out what improvements you can make to your overall appearance. As they say, you only have one chance to make a first impression.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e4.Baggage:\u003c\/b\u003e By the time you’re over 35, you will probably have more “baggage” in your life than you did at 25 or 30. You may have the shadow of an ex-husband or ex-fiancé, the memory of a deceased husband, or worse, a therapist from whom you desperately seek approval. You may have a more demanding job, young children who require all your energy, teenage children who devour your patience, an ailing parent who consumes you with guilt, or a beloved pet who never leaves your side. Maybe you have personal issues with weight, shyness, or self-esteem. \u003ci\u003eThe Program\u003c\/i\u003e will show you how to focus on your goal without being burdened by your baggage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e5.Habits: \u003c\/b\u003eThe older you are, the more difficult old habits are to break. You may have recurring patterns of choosing the wrong type of men, or being too picky and not giving new men a chance. You are probably more rigid and set in your ways. You may work too many hours at the office, or have a firmly entrenched routine at home. To really break these habits–which have been forming over many years, and are preventing you from finding a husband–you need a shock to your system. Using \u003ci\u003eThe Program’s\u003c\/i\u003e marketing tactics for your dating efforts may be just what you need to help you make a change.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e6.Insular lifestyle:\u003c\/b\u003e After 35, your life is more insular. You aren’t on a college campus where thousands of single men hang around. You aren’t going out all night with your friends to parties and bars where chance meetings with single men are bountiful. Your job may be in a smaller office environment as you’ve risen higher in your position, or in a smaller city where it seems harder to meet eligible men. Or maybe you’ve earned the “right” to work at home and you rarely see your colleagues. Most of your friends are married with kids, and socializing means being a third wheel. You’re probably in a personal rut, doing the same things over and over with the same circle of people. \u003ci\u003eThe Program’s\u003c\/i\u003e Step #8, Guerrilla Marketing, will give you the tools to do something different and change your lifestyle.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTHE BOTTLENECK AFTER 35\u003cbr\u003e\u003c\/b\u003eThere are several stages in the process of being single at any age\u003cbr\u003ethat I have identified through the course of my work. While\u003cbr\u003eyou may have experienced some but not all of these stages,\u003cbr\u003eonce or more than once, in a different order, or in varied intensities,\u003cbr\u003ethey are basically as follows:\u003cbr\u003e\u003cbr\u003e--------------------------------------------------------------------------------------------------\u003cbr\u003e\u003cb\u003eTHE STAGES OF BEING SINGLE\u003cbr\u003e\u003c\/b\u003eFreedom \u0026gt; Hope \u0026gt; Love \u0026gt; Loss \u0026gt; Resentment \u0026gt; Reflection \u0026gt;\u003cbr\u003eDisappointment \u0026gt; Resignation \u0026gt; Renewal \u0026gt; Searching \u0026gt; Dating \u0026gt;\u003cbr\u003eSelection \u0026gt; Commitment\u003cbr\u003e--------------------------------------------------------------------------------------------------\u003cbr\u003e\u003cbr\u003eI want to help you with the stage that most women have\u003cbr\u003etold me is the hardest one after age 35. I looked at these stages\u003cbr\u003eand asked myself, “If these were stages in a business process,\u003cbr\u003ewhere would the bottleneck be?” \u003ci\u003eBottleneck \u003c\/i\u003eis a term used in\u003cbr\u003ebusiness operations to find which area on the production line is\u003cbr\u003enot running efficiently and is slowing down the other functions.\u003cbr\u003eMost women have told me that “Searching” is the after-35 bottleneck, simply because there seem to be fewer men and even\u003cbr\u003efewer opportunities to meet them. They say they don’t know\u003cbr\u003ehow to find the good ones, they don’t have the stamina to continue\u003cbr\u003ethe search, and they have lost hope. Sound familiar?\u003cbr\u003e\u003cbr\u003eClearly, all the stages in the singles process are daunting and\u003cbr\u003edifficult in their own right, but \u003ci\u003eThe Program \u003c\/i\u003eis aimed primarily\u003cbr\u003eat the biggest bottleneck for women after 35: the Searching\u003cbr\u003estage. Step #15, however—Exit Strategy: “Man”agement—also\u003cbr\u003eaddresses some of the issues in the Dating, Selection, and Commitment stages. Even though many of you may still have issues\u003cbr\u003ewith damaging patterns from your past and will have questions\u003cbr\u003eabout other stages, I believe that you are mature women who\u003cbr\u003ecan navigate these rough waters. You know where and how\u003cbr\u003eto find the help you need (friends, family, therapy, self-help\u003cbr\u003ebooks, and so forth). I want to concentrate on giving you the\u003cbr\u003etools to \u003ci\u003efind \u003c\/i\u003ehim first. If you never get up to bat, you can’t hit a\u003cbr\u003ehome run!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eNOT WARM AND FUZZY\u003cbr\u003e\u003c\/b\u003eIn teaching you \u003ci\u003eThe Program\u003c\/i\u003e, I will be blunt in my advice and\u003cbr\u003etell you things that you may not want to hear. But I will offer\u003cbr\u003ethe truth. Dozens of self-help books on the shelves offer gentle\u003cbr\u003eand coddling advice. This is not one of those books. \u003ci\u003eThe Program\u003cbr\u003e\u003c\/i\u003eis strict and bold. It will jolt you into action and provide creative\u003cbr\u003etactics to find your husband. So don’t be offended as we get\u003cbr\u003edown to business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWHY I WROTE THIS BOOK\u003cbr\u003e\u003c\/b\u003eI’m a professional marketing expert with an MBA from Harvard\u003cbr\u003eBusiness School. In my former jobs I used to market a wide\u003cbr\u003erange of products—everything from bottled water to fashion\u003cbr\u003ejewelry. I learned and used classic marketing principles proven\u003cbr\u003eeffective in selling many categories of products. But ever since\u003cbr\u003emy undergraduate days in college as a psychology major, I was\u003cbr\u003ealways more interested in people than in retail products. It was\u003cbr\u003einevitable that I began to see personal relationships through my\u003cbr\u003e“marketing eyes.” What I saw was very intriguing, and I came\u003cbr\u003eto realize that finding a husband effectively is about applying\u003cbr\u003ebusiness principles to the dating process and \u003ci\u003emarketing yourself\u003c\/i\u003e.\u003cbr\u003eIt’s all about using classic marketing tactics such as packaging,\u003cbr\u003ebranding, advertising, and niche marketing.\u003cbr\u003eSo I took my Harvard Business School training and real-life\u003cbr\u003emarketing job experiences and applied them to an untapped\u003cbr\u003eand growing market segment: single women over 35. I wanted\u003cbr\u003eto use my skills and instincts toward the challenge of helping\u003cbr\u003ewomen find a husband later in life. Five years ago, \u003ci\u003eThe Program\u003cbr\u003e\u003c\/i\u003ewas born.\u003cbr\u003e\u003cbr\u003eThis began as a hobby. I felt so fortunate to have found my\u003cbr\u003eown husband, and to be so happy, that I wanted my single\u003cbr\u003efriends to have the same experience. I wanted to instill in them\u003cbr\u003ethe same business thought process that had eventually led me\u003cbr\u003eto my husband. I started out working with only one woman at\u003cbr\u003ea time and I gave it my all. I acted as Mentor, Advertiser, and\u003cbr\u003eTelemarketer for each one until she walked down the aisle. This\u003cbr\u003ebecame my passion. I was constantly on the phone with my latest\u003cbr\u003e“project” and always looking for creative ways to fix her up\u003cbr\u003eby finding single men who were friends of friends of friends.\u003cbr\u003eBut I realized that I could have an impact on more than just a\u003cbr\u003ehandful of single women if I gave them the tools to do it themselves, rather than doing it all for them.\u003cbr\u003e\u003cbr\u003eSo I sat down and formalized the 15 Steps that now comprise\u003cbr\u003e\u003ci\u003eThe Program\u003c\/i\u003e. At first, I just had the names of the steps written\u003cbr\u003edown on two sheets of notebook paper. I invited a few women\u003cbr\u003e(friends of friends) to officially join \u003ci\u003eThe Program, \u003c\/i\u003eand my “finda-\u003cbr\u003ehusband” consulting business was launched. This small group\u003cbr\u003eof pioneer women who first experimented with formal \u003ci\u003eProgram\u003cbr\u003e\u003c\/i\u003esteps soon discovered that they really worked! I am proud and\u003cbr\u003ehappy to say that I attended each of their weddings.\u003cbr\u003e\u003cbr\u003eThree years ago, I went to a party given by Stephanie, one of\u003cbr\u003emy \u003ci\u003eProgram \u003c\/i\u003epioneers. She was then a 40-year-old woman who\u003cbr\u003ehad joined \u003ci\u003eThe Program \u003c\/i\u003eand was on Step #12, Event Marketing:\u003cbr\u003eThrow a \u003ci\u003eProgram \u003c\/i\u003eParty! She had told many of her party guests\u003cbr\u003ein advance about \u003ci\u003eThe Program \u003c\/i\u003eand how well it was working for\u003cbr\u003eher. By the time I arrived at her party, I was greeted by the single\u003cbr\u003ewomen like a Hollywood celebrity. Stephanie’s story had\u003cbr\u003espread. Hordes of single women flocked to me, wanting to learn\u003cbr\u003emore about \u003ci\u003eThe Program\u003c\/i\u003e. “What is it?” they whispered, as if it\u003cbr\u003ewere a secret handshake. They were all intrigued and willing to\u003cbr\u003etry something new. I knew I was onto something exciting.\u003cbr\u003eMy private client base expanded dramatically over the next\u003cbr\u003efew years. I am proud that the majority of my clients have met\u003cbr\u003etheir future husbands within 12 to 18 months of joining \u003ci\u003eThe\u003cbr\u003eProgram\u003c\/i\u003e. I took my message on the road, and I began to teach\u003cbr\u003eseminars around the country. I was invited to appear as a guest\u003cbr\u003eon several top-rated radio shows. And then someone said to me\u003cbr\u003ethose five magic words that changed my life: “You should write\u003cbr\u003ea book.”A simple 15-step action program [quote] --Fortune","brand":"Ballantine Books","offers":[{"title":"Default Title","offer_id":46301813506277,"sku":"NP9780345466266","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780345466266.jpg?v=1767726879","url":"https:\/\/k12savings.com\/es\/products\/find-a-husband-after-35-isbn-9780345466266","provider":"K12savings","version":"1.0","type":"link"}