{"product_id":"fight-for-public-health-isbn-9780727908490","title":"Fight For Public Health","description":"The work explores the field of public health advocacy from the twin perspectives of the sociology of news production and public health activism. The second section offers an A-Z of strategies for gaining media attention, with many entries illustrated by case histories. Covering theory and practice, the guide is intended for public health and community medicine workers, community health action groups, and students of mass communication, media studies or public health. Theory and principles 1 \u003cp\u003e1 What is public health advocacy?\u003cbr\u003e \u003ci\u003eSIMON CHAPMAN\u003c\/i\u003e 3\u003c\/p\u003e \u003cp\u003e2 Analysing news coverage\u003cbr\u003e \u003ci\u003eDEBORAH LUPTON\u003c\/i\u003e 23\u003c\/p\u003e \u003cp\u003e3 Two studies of public health news\u003cbr\u003e \u003ci\u003eDEBORAH LUPTON and SIMON CHAPMAN\u003c\/i\u003e 58\u003c\/p\u003e \u003cp\u003e4 Case studies in public health media advocacy \u003cbr\u003e \u003ci\u003eSIMON CHAPMAN\u003c\/i\u003e 96\u003c\/p\u003e \u003cp\u003eIl A-Z of public health advocacy\u003cbr\u003e \u003ci\u003eSIMON CHAPMAN\u003c\/i\u003e 127\u003c\/p\u003e \u003cp\u003e5 A-Z of public health advocacy 129\u003c\/p\u003e \u003cp\u003eAccuracy 136\u003c\/p\u003e \u003cp\u003eAcronyms 137\u003c\/p\u003e \u003cp\u003eAdvertising in advocacy 138\u003c\/p\u003e \u003cp\u003eAnalogies, metaphors, and similes 141\u003c\/p\u003e \u003cp\u003eAnniversaries 144\u003c\/p\u003e \u003cp\u003eBe there! The first rule of advocacy 145\u003c\/p\u003e \u003cp\u003eBluff 146\u003c\/p\u003e \u003cp\u003eBoycotts 146\u003c\/p\u003e \u003cp\u003eBureaucratic constraints 148\u003c\/p\u003e \u003cp\u003eCelebrities 153\u003c\/p\u003e \u003cp\u003eChain letters 156\u003c\/p\u003e \u003cp\u003eColumnists 158\u003c\/p\u003e \u003cp\u003eCrank letters (or how to put your opposition's worst foot forward) 158\u003c\/p\u003e \u003cp\u003eCreative epidemiology 160\u003c\/p\u003e \u003cp\u003eDemonstrations 163\u003c\/p\u003e \u003cp\u003eDivide and rule 169\u003c\/p\u003e \u003cp\u003eDoctors 172\u003c\/p\u003e \u003cp\u003eEditorials 174\u003c\/p\u003e \u003cp\u003eElitism 176\u003c\/p\u003e \u003cp\u003eFacsimile machine 177\u003c\/p\u003e \u003cp\u003eFact sheets 177\u003c\/p\u003e \u003cp\u003eFillers 179\u003c\/p\u003e \u003cp\u003eGatecrashing 179\u003c\/p\u003e \u003cp\u003eInfiltration 181\u003c\/p\u003e \u003cp\u003eInterview strategies 183\u003c\/p\u003e \u003cp\u003eJargon and ghetto language 195\u003c\/p\u003e \u003cp\u003eKnow your opposition 197\u003c\/p\u003e \u003cp\u003eLearning from other campaigners 198\u003c\/p\u003e \u003cp\u003eLetters to the editor 199\u003c\/p\u003e \u003cp\u003eLetters to politicians 204\u003c\/p\u003e \u003cp\u003eLitmus testing 208\u003c\/p\u003e \u003cp\u003eLocal newspapers 208\u003c\/p\u003e \u003cp\u003eMailing lists Marginal seats 209\u003c\/p\u003e \u003cp\u003eMedia cannibalism (how media feed off themselves) 211\u003c\/p\u003e \u003cp\u003eMedia conferences 212\u003c\/p\u003e \u003cp\u003eMedia etiquette 213\u003c\/p\u003e \u003cp\u003eMedia logs 216\u003c\/p\u003e \u003cp\u003eMedia releases 217\u003c\/p\u003e \u003cp\u003eNetworks and coalitions 218\u003c\/p\u003e \u003cp\u003eOpen letters 219\u003c\/p\u003e \u003cp\u003eOpinion (op-ed) page access 220\u003c\/p\u003e \u003cp\u003eOpinion polls 222\u003c\/p\u003e \u003cp\u003eOpportunism 223\u003c\/p\u003e \u003cp\u003eParody 224\u003c\/p\u003e \u003cp\u003ePetitions 227\u003c\/p\u003e \u003cp\u003ePictures and graphics 228\u003c\/p\u003e \u003cp\u003e\"Piggy backing\" 229\u003c\/p\u003e \u003cp\u003ePress agencies 230\u003c\/p\u003e \u003cp\u003eProps 232\u003c\/p\u003e \u003cp\u003ePublicising others' research 232\u003c\/p\u003e \u003cp\u003eQuotes 233\u003c\/p\u003e \u003cp\u003eRadicalism 234\u003c\/p\u003e \u003cp\u003eReporters and journalists 236\u003c\/p\u003e \u003cp\u003eShareholders 242\u003c\/p\u003e \u003cp\u003eSlow news days 244\u003c\/p\u003e \u003cp\u003eStrategic research 244\u003c\/p\u003e \u003cp\u003eTalent (spokespeople) 246\u003c\/p\u003e \u003cp\u003eTalkback (access) radio 248\u003c\/p\u003e \u003cp\u003eTargeting or narrowcasting 250\u003c\/p\u003e \u003cp\u003eTelephone trees 254\u003c\/p\u003e \u003cp\u003eWhistleblowers 255\u003c\/p\u003e \u003cp\u003eWolves in sheep's clothing 255\u003c\/p\u003e \u003cp\u003eWrestling with pigs 257\u003c\/p\u003e \u003cp\u003eXmas 258\u003c\/p\u003e \u003cp\u003eIndex 261\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eSimon Chapman\u003c\/strong\u003eis Professor in Public Health at the University of Sydney. He is the author of 11 books and major government reports, 302 papers and 112 letters and commentaries in peer reviewed journals. He is the Editor of the BMJ journal \"Tobacco Control\".  The work explores the field of public health advocacy from the twin perspectives of the sociology of news production and public health activism. The second section offers an A-Z of strategies for gaining media attention, with many entries illustrated by case histories. Covering theory and practice, the guide is intended for public health and community medicine workers, community health action groups, and students of mass communication, media studies or public health.\u003c\/p\u003e","brand":"BMJ Books","offers":[{"title":"Default Title","offer_id":47989206974693,"sku":"NP9780727908490","price":46.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780727908490.jpg?v=1761783208","url":"https:\/\/k12savings.com\/es\/products\/fight-for-public-health-isbn-9780727908490","provider":"K12savings","version":"1.0","type":"link"}