Fearless Choices: How to Reclaim Your Power One Decision at a Time

"This book is the sisterly pep talk I needed." —Evanna Lynch, actor and author of The Opposite of Butterfly Hunting

Every choice, no matter how small, is an opportunity to take control of your life. What if the power to change your life was in the next choice you make?

Brandi Leifso was twenty-one and living in a women’s shelter when she made a decision that would change her life: she started a beauty brand, Evio Beauty, with nothing but a laptop, a bootlegged version of Photoshop, and a vision. Today, Evio Beauty is a global brand with purpose at its core, but the real story lies in the choices that got her there. Not every choice was the right one, but every choice revealed something. And that’s the thing—there’s always another chance to choose, to grow, and to keep moving forward.

In Fearless Choices, Leifso shares the defining decisions that shaped her life—along with the hard lessons behind them—to help readers facing their own defining moments. Through raw stories and practical tools, she reveals how intentional choices can change everything and help us to reclaim our power, one choice at a time.

What if I told you that the decisions shaping your life don’t need to feel so heavy? That the pressure to make the “right” choice often holds you back more than the choice itself ever could? The truth is, you don’t need to have it all figured out—you just need to take action and trust that each choice brings you closer to where you’re meant to be. —from the introduction of Fearless Choices

"Reading Fearless Choices is like receiving a pep talk from the smart, idealistic and enterprising best friend you wish you had! With kindness and a fierce commitment to helping others, Brandi invites readers into some of the darkest moments of her life and step by step, lights the way through those challenges. If you are a creative person with big ideas but little confidence in yourself, Brandi’s fearless spirit is the match that will reignite your creative drive." —Evanna Lynch, actor and author of The Opposite of Butterfly Hunting

"This book is required reading for anyone who’s ever avoided making a decision (a.k.a. everyone!). As a business owner with my own chaotic childhood, Brandi Leifso’s story hooked me. Fearless Choices nails the balance between gripping memoir, savvy business advice, science-backed research, and actually useful exercises." —Tara Schuster, bestselling author of Buy Yourself the F*cking Lilies