{"product_id":"fashion-media-promotion-isbn-9781405194211","title":"Fashion, Media, Promotion","description":"In \u003cb\u003eFashion, Media, Promotion: \u003ci\u003ethe new black magic\u003c\/i\u003e\u003c\/b\u003e Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated.  \u003cul\u003e \u003cli\u003eHollywood's role in shaping Fashion's influence is assessed through Audrey Hepburn's persuasive iconography and the impact of the most watched movie of the 20th century: \u003ci\u003eGone with the Wind\u003c\/i\u003e.\u003c\/li\u003e \u003cli\u003eExceptional designers Coco Chanel, Christian Dior, Rei Kawakubo, Mary Quant, Elsa Schiaparelli, Vivienne Westwood are considered, together with extraordinary innovators Paul Smith, Vidal Sassoon, Lynne Franks.\u003c\/li\u003e \u003cli\u003eRoland Barthes' \u003ci\u003eFashion\u003c\/i\u003e \u003ci\u003eSystem\u003c\/i\u003e and \u003ci\u003eMythologies\u003c\/i\u003e are viewed as cultural and promotional texts, with revealing insights into the technologies which bring Fashion to mass audiences.\u003c\/li\u003e \u003cli\u003eMarketing and branding successes are reviewed and Fashion's continuing narrative is illustrated with luminous colour images.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eACKNOWLEDGEMENTS vii\u003c\/p\u003e \u003cp\u003eDEDICATION ix\u003c\/p\u003e \u003cp\u003eINTRODUCTION Fashion, Media, Promotion: \u003ci\u003eThe new black magic\u003c\/i\u003e 1\u003c\/p\u003e \u003cp\u003eCHAPTER ONE Scarlett O'Hara and the post-bellum New Look 31\u003c\/p\u003e \u003cp\u003eCHAPTER TWO Audrey Hepburn and breakfast at Givenchy's 69\u003c\/p\u003e \u003cp\u003eCHAPTER THREE Vivienne Westwood and Anglomania at the Met 105\u003c\/p\u003e \u003cp\u003eCHAPTER FOUR Mary Quant and the JCPenney blockbuster 143\u003c\/p\u003e \u003cp\u003eCHAPTER FIVE Paul Smith and the global shopping game 189\u003c\/p\u003e \u003cp\u003eCONCLUSION Roland Barthes and the compassionate professionals 227\u003c\/p\u003e \u003cp\u003eBIBLIOGRAPHY 243\u003c\/p\u003e \u003cp\u003eINDEX 247\u003c\/p\u003e  \u003cp\u003e\"... deconstructs the fashion industry by looking at empire buildings, exploring fashion journalism and examining the way fashion adapts to and employs new media.\" (\u003cem\u003eMetro,\u003c\/em\u003e November 2011)  \u003cb\u003eJayne Sheridan\u003c\/b\u003e is a writer who teaches Fashion Communication at Huddersfield University. She studied with the cultural critic Antony Easthope at Manchester Metropolitan University, and has taught Media, Film, Journalism and Public Relations at Liverpool John Moores and Huddersfield Universities.  As a Press and PR advisor she has been associated with Sotheby’s, Saatchi’s, Weber Shandwick, Henry Moore Sculpture Trust, Glastonbury Abbey, the BBC, Wolff Olins, Christie’s, Agnews, and Dean Clough galleries.  An extensively researched book which demystifies its fascinating and intriguing subject matter for the contemporary reader. Jayne Sheridan has gathered evidence and personal insights to explore the myths which continue to make Fashion today so compelling; placing its key movers and shakers within their full cultural context.\u003cbr\u003e — \u003cb\u003eMartin Dawber\u003c\/b\u003e, Principal Lecturer in Fashion Communication, Liverpool John Moores University, UK  \u003c\/p\u003e\u003cp\u003eThis is an alchemical process laid bare. Jayne Sheridan delineates with brilliance and humor the ways Fashion utilizes technology to build on the “shifts and revolutions brought about by the gifted and the determined.\" An exquisite investigation.\u003cbr\u003e —\u003cb\u003eSharon Mesmer\u003c\/b\u003e, Humanities Division, New School, New York City, USA\u003c\/p\u003e \u003cp\u003eIn \u003cb\u003eFashion, Media, Promotion:\u003c\/b\u003e \u003cb\u003e\u003ci\u003ethe new black magic\u003c\/i\u003e\u003c\/b\u003e Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion’s ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHollywood’s role in shaping Fashion’s influence is assessed through Audrey Hepburn’s persuasive iconography and the impact of the most watched movie of the 20\u003csup\u003eth\u003c\/sup\u003e century: \u003ci\u003eGone with the Wind.\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eExceptional designers Coco Chanel, Christian Dior, Rei Kawakubo, Mary Quant, Elsa Schiaparelli\u003ci\u003e,\u003c\/i\u003e Vivienne Westwood are considered, together with extraordinary innovators Paul Smith, Vidal Sassoon, Lynne Franks.\u003c\/li\u003e \u003cli\u003eRoland Barthes’ \u003ci\u003eFashion System\u003c\/i\u003e and \u003ci\u003eMythologies\u003c\/i\u003e are viewed as cultural and promotional texts\u003ci\u003e,\u003c\/i\u003e with revealing insights into the technologies which bring Fashion to mass audiences.\u003c\/li\u003e \u003cli\u003eMarketing and branding successes are reviewed and Fashion’s continuing narrative is illustrated with luminous colour images.\u003c\/li\u003e \u003c\/ul\u003e  \"An extensively researched book which demystifies its fascinating and intriguing subject matter for the contemporary reader.  Jayne Sheridan has gathered evidence and personal insights to explore the myths which continue to make Fashion today so compelling; placing its key movers and shakers within their full cultural context.\"\u003ci\u003e \u003cbr\u003e  Martin Dawber, Principal Lecturer in Fashion Communication, Liverpool John Moores University, UK\u003c\/i\u003e  \u003cp\u003e\"This is an alchemical process laid bare.  Jayne Sheridan delineates with brilliance and humor the ways Fashion utilizes technology to build on the 'shifts and revolutions brought about by the gifted and the determined.'  An exquisite investigation.\"\u003cbr\u003e \u003ci\u003eSharon Mesmer, Humanities Division, New School, New York City, USA\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989198160101,"sku":"NP9781405194211","price":59.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405194211.jpg?v=1761783173","url":"https:\/\/k12savings.com\/es\/products\/fashion-media-promotion-isbn-9781405194211","provider":"K12savings","version":"1.0","type":"link"}