{"product_id":"fashion-design-isbn-9780470655771","title":"Fashion Design","description":"\u003cb\u003eShows how the design process can be successfully applied to satisfy market needs and trends\u003c\/b\u003e  \u003cp\u003eFashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFashion Design\u003c\/i\u003e sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFashion Design, 2nd Edition\u003c\/i\u003e:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows how the design process can be successfully applied to satisfy market needs and trends\u003c\/li\u003e \u003cli\u003eHas a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility\u003c\/li\u003e \u003cli\u003ePays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.\u003c\/li\u003e \u003c\/ul\u003e  Acknowledgements iii  \u003cp\u003eContents iv\u003c\/p\u003e \u003cp\u003ePreface vi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eFlow chart 2\u003c\/p\u003e \u003cp\u003eAnalysing the brief 3\u003c\/p\u003e \u003cp\u003eInnovation – exercises 5\u003c\/p\u003e \u003cp\u003eDeveloping designs – quick start exercise13\u003c\/p\u003e \u003cp\u003eResearch 14\u003c\/p\u003e \u003cp\u003eDesign process 34\u003c\/p\u003e \u003cp\u003eSpecialist markets 114\u003c\/p\u003e \u003cp\u003eCollections 121\u003c\/p\u003e \u003cp\u003eDecision making 128\u003c\/p\u003e \u003cp\u003eDesign using the computer 132\u003c\/p\u003e \u003cp\u003ePromotion 138\u003c\/p\u003e \u003cp\u003ePromotion - styling 146\u003c\/p\u003e \u003cp\u003eThe Portfolio 148\u003c\/p\u003e \u003cp\u003eFashion careers 156\u003c\/p\u003e \u003cp\u003eCase studies 175\u003c\/p\u003e \u003cp\u003eBibliography 224\u003c\/p\u003e \u003cp\u003eIndex 225\u003c\/p\u003e \u003cp\u003e\u003cb\u003eABOUT THE AUTHORS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKathryn McKelvey\u003c\/b\u003e is a Reader at Northumbria University, in the School of Design. She teaches drawing and visual communication to Motion Graphics and Animation students, but fashion remains a key component for her own research. Kathryn has worked in the fashion forecasting industry in New York as an illustrator and designer. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJanine Munslow\u003c\/b\u003e is the head of fashion at Northumbria University. Previously, Janine worked as a fashion and textile designer in London, before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East, and with established fashion outlets in London.  \u003c\/p\u003e\u003cp\u003eFashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercial success can be achieved if the right processes are followed in the early design stages.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFashion Design\u003c\/i\u003e shows how the design process can be successfully applied to satisfy market needs and trends. It sets out basic principles and exercises in order to make fashion design a logical process and provides a framework from which you can expand your skills steadily. With its problem solving approach, practical design projects and portfolio exercises, you are encouraged to develop your innovation, experimentation and versatility. \u003c\/p\u003e\u003cp\u003eSpecial attention is paid to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFASHION DESIGN\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUses a problem solving approach to encourage students’ versatility.\u003c\/li\u003e \u003cli\u003eShows how to use prediction information, themes and market level breakdown.\u003c\/li\u003e \u003cli\u003eIncludes a detailed case study that runs throughout the book.\u003c\/li\u003e \u003cli\u003eLooks at the entire design process,from concept to finished product.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989198455013,"sku":"NP9780470655771","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470655771.jpg?v=1761783176","url":"https:\/\/k12savings.com\/es\/products\/fashion-design-isbn-9780470655771","provider":"K12savings","version":"1.0","type":"link"}