{"product_id":"facebook-all-in-one-for-dummies-isbn-9781118791783","title":"Facebook All-in-One For Dummies","description":"\u003cp\u003e\u003cb\u003eThe A to Z Facebook guide for users, marketers, and developers alike\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFacebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFacebook has more than one billion active users who share more than 30 billion pieces of content each month\u003c\/li\u003e \u003cli\u003eMore than 37 million brands have Pages on Facebook\u003c\/li\u003e \u003cli\u003eThis complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline\u003c\/li\u003e \u003cli\u003eMinibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eFacebook All-in-One For Dummies, 2nd Edition\u003c\/i\u003e is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.\u003c\/p\u003e  Introduction 1  \u003cp\u003e\u003cb\u003eBook I: Creating a Timeline 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Deciding to Join 7\u003c\/p\u003e \u003cp\u003eChapter 2: Creating Your Account 15\u003c\/p\u003e \u003cp\u003eChapter 3: Touring the Interface 49\u003c\/p\u003e \u003cp\u003eChapter 4: Customizing Your Privacy Settings 63\u003c\/p\u003e \u003cp\u003eChapter 5: Finding Help 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook II: Connecting with Others 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Creating Your Social Media Persona 93\u003c\/p\u003e \u003cp\u003eChapter 2: Posting and Interacting 105\u003c\/p\u003e \u003cp\u003eChapter 3: Sharing Photos 117\u003c\/p\u003e \u003cp\u003eChapter 4: Sharing Videos 133\u003c\/p\u003e \u003cp\u003eChapter 5: Participating in Groups 145\u003c\/p\u003e \u003cp\u003eChapter 6: Going Mobile 157\u003c\/p\u003e \u003cp\u003eChapter 7: Keeping Up with Events 171\u003c\/p\u003e \u003cp\u003eChapter 8: Having Private Conversations 187\u003c\/p\u003e \u003cp\u003eChapter 9: Games and Gifts 197\u003c\/p\u003e \u003cp\u003eChapter 10: Professional Networking 209\u003c\/p\u003e \u003cp\u003eChapter 11: Managing Connections Gone Awry 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook III: Connecting to Other Social Media 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: What Is Social Media? 235\u003c\/p\u003e \u003cp\u003eChapter 2: Connecting Facebook to Everything Else 245\u003c\/p\u003e \u003cp\u003eChapter 3: Flying on Autopilot 259\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook IV: Building a Business Page 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Creating a Business Page 269\u003c\/p\u003e \u003cp\u003eChapter 2: Customizing Your Business Page 283\u003c\/p\u003e \u003cp\u003eChapter 3: Touring Your Business Page 295\u003c\/p\u003e \u003cp\u003eChapter 4: Building Your Community 319\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook V: Marketing Your Business 337\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Building a Network of Influence 339\u003c\/p\u003e \u003cp\u003eChapter 2: Running a Social Marketing Campaign 349\u003c\/p\u003e \u003cp\u003eChapter 3: Using Insights to Track Your Success 363\u003c\/p\u003e \u003cp\u003eChapter 4: Ads, Promotions, and Offers 377\u003c\/p\u003e \u003cp\u003eChapter 5: Identifying Your Target Audience 407\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook VI: Developing Facebook Apps 415\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Custom Apps for Business Pages 417\u003c\/p\u003e \u003cp\u003eChapter 2: Building Canvas Apps and Page Tabs 429\u003c\/p\u003e \u003cp\u003eChapter 3: Creating Your Own Apps 445\u003c\/p\u003e \u003cp\u003eChapter 4: Tour of the Facebook API 459\u003c\/p\u003e \u003cp\u003eIndex 475\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJamie Crager\u003c\/b\u003e is the CEO and founder of Crowdshifter.com, a digital media consulting firm providing social media services and strategic advice. \u003cb\u003eScott Ayres\u003c\/b\u003e has been addicted to social media since before MySpace. He is currently the “Ambassador of Awesomeness” for the Facebook Scheduling app PostPlanner.com.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e6 BOOKS IN 1\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreating a Timeline\u003c\/li\u003e \u003cli\u003eConnecting with Others\u003c\/li\u003e \u003cli\u003eConnecting to Other Social Media\u003c\/li\u003e \u003cli\u003eBuilding a Business Page\u003c\/li\u003e \u003cli\u003eMarketing Your Business\u003c\/li\u003e \u003cli\u003eDeveloping Facebook Apps\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eEverything you need to know to use Facebook for yourself and your business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhether you’re connecting with friends or promoting your business online, Facebook is the place to be on the web. But how do you begin? This all-in-one book will help you get the most out of Facebook personally and professionally, and you’ll gain tips and tricks along the way to make this popular social media platform both fun and useful!\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet personal — find out how to set up your Facebook account, get familiar with the interface, customize your privacy settings, and much more\u003c\/li\u003e \u003cli\u003eConnect — create your own social media persona, find out how to post and interact on Facebook, and go mobile\u003c\/li\u003e \u003cli\u003eEnter the social media world — connect Facebook with other social media accounts, including LinkedIn\u003csup\u003e®\u003c\/sup\u003e and Twitter\u003csup\u003e®\u003c\/sup\u003e\n\u003c\/li\u003e \u003cli\u003eBuild a following — create a business page to ramp up your online presence and build up your community\u003c\/li\u003e \u003cli\u003eMarket your business — implement social marketing campaigns, use Insights to track your efforts, and ramp up with ads, promotions, and offers\u003c\/li\u003e \u003cli\u003eBring on the apps — discover how to create custom apps for business pages, get familiar with the Facebook API, and more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBasic steps for setting up your account\u003c\/li\u003e \u003cli\u003ePrivacy settings you need to know about\u003c\/li\u003e \u003cli\u003eWays to integrate Facebook with all your marketing efforts\u003c\/li\u003e \u003cli\u003eTips for creating a business page\u003c\/li\u003e \u003cli\u003eHow to drive more traffic to and track your business page\u003c\/li\u003e \u003cli\u003eA tour of the Facebook API and custom apps\u003c\/li\u003e \u003cli\u003eTips on using Insights to find out how your ads are doing\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989193146597,"sku":"NP9781118791783","price":31.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118791783.jpg?v=1761783155","url":"https:\/\/k12savings.com\/es\/products\/facebook-all-in-one-for-dummies-isbn-9781118791783","provider":"K12savings","version":"1.0","type":"link"}