{"product_id":"event-planning-isbn-9780470155745","title":"Event Planning","description":"\u003cp\u003eThis bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.\u003c\/p\u003e \u003cp\u003eJudy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: The First Steps: Initial Planning \u0026amp; Budgeting 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDetermining Your Event Objectives 4\u003c\/p\u003e \u003cp\u003eHow Much Can You Spend? 5\u003c\/p\u003e \u003cp\u003eEvent Vision 7\u003c\/p\u003e \u003cp\u003eEvent Vision Q\u0026amp;A 17\u003c\/p\u003e \u003cp\u003eDesign Objectives of the Event Experience 24\u003c\/p\u003e \u003cp\u003eInitial Planning 33\u003c\/p\u003e \u003cp\u003eVisualization 38\u003c\/p\u003e \u003cp\u003eMonitoring the Budget 41\u003c\/p\u003e \u003cp\u003eEvent Design Principles Checklist 45\u003c\/p\u003e \u003cp\u003eEvent Experience Design Objectives 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Organization and Timing 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCritical Path 47\u003c\/p\u003e \u003cp\u003eFunction Sheets 52\u003c\/p\u003e \u003cp\u003eTiming 58\u003c\/p\u003e \u003cp\u003eDate Selection 67\u003c\/p\u003e \u003cp\u003eCritical Path Checklist 73\u003c\/p\u003e \u003cp\u003eCharting Your Critical Path 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Location, Location, Location 80\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSite Selection 81\u003c\/p\u003e \u003cp\u003eLocation Requirements 90\u003c\/p\u003e \u003cp\u003eHotels and Convention Centers 93\u003c\/p\u003e \u003cp\u003eRestaurants, Private Venues, Catering 98\u003c\/p\u003e \u003cp\u003eTheaters 99\u003c\/p\u003e \u003cp\u003eTents 101\u003c\/p\u003e \u003cp\u003eGala Openings in New Venues 107\u003c\/p\u003e \u003cp\u003eContracts 108\u003c\/p\u003e \u003cp\u003eLocation Q\u0026amp;A 110\u003c\/p\u003e \u003cp\u003eMove In Requirement Checklist 126\u003c\/p\u003e \u003cp\u003eEvent Suppliers’ Setup Logistics Checklist 128\u003c\/p\u003e \u003cp\u003eEvent Suppliers’ Teardown Checklist 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Transportation 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBy Air 136\u003c\/p\u003e \u003cp\u003eBy Land 140\u003c\/p\u003e \u003cp\u003eTransportation Q\u0026amp;A 148\u003c\/p\u003e \u003cp\u003eTransportation Checklist 164\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Guest Arrival 166\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGuest Arrival Q\u0026amp;A 169\u003c\/p\u003e \u003cp\u003eFanfare 182\u003c\/p\u003e \u003cp\u003eFanfare Q\u0026amp;A 184\u003c\/p\u003e \u003cp\u003eRegistration: Guest Pass Security and Ticket Pickup 193\u003c\/p\u003e \u003cp\u003eRegistration Q\u0026amp;A 194\u003c\/p\u003e \u003cp\u003eGuest Arrival Checklist 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Venue Requirements 202\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoom Requirements 203\u003c\/p\u003e \u003cp\u003eRoom Requirements Q\u0026amp;A 203\u003c\/p\u003e \u003cp\u003eStaging, Audiovisual, Lighting 208\u003c\/p\u003e \u003cp\u003eStaging, Audiovisual, Lighting Q\u0026amp;A 213\u003c\/p\u003e \u003cp\u003eLighting-Specific Q\u0026amp;A 221\u003c\/p\u003e \u003cp\u003eVenue and Event Supplier Checklist: Room, Venue and Supplier Requirements, and Contract Terms and Conditions 222\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Who’s It All For? 226\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnow Your Guest Demographics 226\u003c\/p\u003e \u003cp\u003eThe Guest List 230\u003c\/p\u003e \u003cp\u003eInvitations 234\u003c\/p\u003e \u003cp\u003eMedia 240\u003c\/p\u003e \u003cp\u003eMedia Q\u0026amp;A 241\u003c\/p\u003e \u003cp\u003eChildren at Your Event 242\u003c\/p\u003e \u003cp\u003eE-vites, CD and DVD Invitations 244\u003c\/p\u003e \u003cp\u003eEvent Websites and Event RSVP Websites 246\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Food and Beverage 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExamples of Texas Theme Parties with Different Energy 248\u003c\/p\u003e \u003cp\u003eFood and Beverage Considerations 251\u003c\/p\u003e \u003cp\u003eMenu Planning 255\u003c\/p\u003e \u003cp\u003eStaffing 294\u003c\/p\u003e \u003cp\u003eCharitable Donations 297\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Other Considerations 299\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEntertainment 299\u003c\/p\u003e \u003cp\u003eEntertainment Q\u0026amp;A 301\u003c\/p\u003e \u003cp\u003ePhotographers and Videographers 308\u003c\/p\u003e \u003cp\u003ePhotographer Q\u0026amp;A 311\u003c\/p\u003e \u003cp\u003eThemes and Programs 317\u003c\/p\u003e \u003cp\u003eFinal Touches 327\u003c\/p\u003e \u003cp\u003eStaff, Supplier and Entertainment Work Permits 330\u003c\/p\u003e \u003cp\u003eEvent Risk Assessment 335\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion 340\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt’s a Wrap! 340\u003c\/p\u003e \u003cp\u003eApplause! Applause! 349\u003c\/p\u003e \u003cp\u003eYour Next Event 350\u003c\/p\u003e \u003cp\u003eAppendix A: Sample Cost Sheets 352\u003c\/p\u003e \u003cp\u003eAppendix B: Sample Payment Schedules 376\u003c\/p\u003e \u003cp\u003eAppendix C: Sample Function Sheets 384\u003c\/p\u003e \u003cp\u003eIndex 403\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJudy Allen\u003c\/b\u003e is one of the world’s leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events—corporate, social, and celebrity—for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney’s worldwide theatrical opening-night gala for \u003ci\u003eBeauty and the Beast,\u003c\/i\u003e and the orchestration of Oscar-winning director Norman Jewison’s 25th anniversary celebration for \u003ci\u003eFiddler on the Roof.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHighly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events. \u003c\/p\u003e\u003cp\u003eThe many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions. \u003c\/p\u003e\u003cp\u003eAllen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living™ (www.sensualhomeliving.com) and other initiatives.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFor event planners, there’s no such thing as a dress rehearsal!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAny event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, \u003ci\u003eEvent Planning, Second Edition, \u003c\/i\u003egives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Choosing the best venue\u003c\/li\u003e \u003cli\u003e  Preparing and managing the budget, with sample costing forms included\u003c\/li\u003e \u003cli\u003e Scheduling, staffing, and collaborating with other related professionals\u003c\/li\u003e \u003cli\u003e  Coordinating food and beverage, décor, entertainment, and themes.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIt’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of\u003ci\u003e Event Planning\u003c\/i\u003e includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChanges in security planning since 9\/11\u003c\/li\u003e \u003cli\u003e Innovations in technology and how they can improve – or ruin – an event\u003c\/li\u003e \u003cli\u003e How to stage an environmentally friendly event\u003c\/li\u003e \u003cli\u003e  New and updated examples and case studies of where things went right – and wrong\u003c\/li\u003e \u003cli\u003e  Event Risk Assessment – What You Need to Consider before Contracting\u003c\/li\u003e \u003cli\u003e  How keep your budget on target and where to find hidden surcharges\u003c\/li\u003e \u003cli\u003e  Ways on how to ease airport stress and make air travel a pleasurable part of the participant’s event experience\u003c\/li\u003e \u003cli\u003e When and When Event Planners and their Suppliers will need Work Visas\u003c\/li\u003e \u003cli\u003e  What you need to include in your client’s event history in order to design your next event so that it maximizes your client’s return on their event investment\u003c\/li\u003e \u003cli\u003e  A companion website with downloadable versions of the checklists, additional forms and tools, author Q\u0026amp;A, and more at www.wiley.ca\/go\/event_planning.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhat you don’t know or know to ask can have a major effect on the success of your event and on your budget.\u003ci\u003e Event Planning\u003c\/i\u003e takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e  Corporate in-house event planners\u003c\/li\u003e \u003cli\u003e  Public relations and communications companies, and their clients\u003c\/li\u003e \u003cli\u003e  Marketing and corporate communications professionals\u003c\/li\u003e \u003cli\u003e  Fund-raisers and not-for-profit organizations\u003c\/li\u003e \u003cli\u003e  Professionals in the hospitality and entertainment industries.\u003c\/li\u003e \u003cli\u003e  Business professionals in charge of planning and handling their company’s events\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989173387493,"sku":"NP9780470155745","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470155745.jpg?v=1761783085","url":"https:\/\/k12savings.com\/es\/products\/event-planning-isbn-9780470155745","provider":"K12savings","version":"1.0","type":"link"}