{"product_id":"essential-principles-for-fundraising-success-isbn-9781118427330","title":"Essential Principles for Fundraising Success","description":"\u003ci\u003eEssential Principles for Fundraising Success\u003c\/i\u003e is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by  professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, \u003ci\u003eEssential Principles for Fundraising Success\u003c\/i\u003e takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. \u003ci\u003eEssential Principles for Fundraising Success\u003c\/i\u003e also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies  \u003cp\u003eFigures, Tables, \u0026amp; Exhibits vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction: Purpose and Observations 1\u003c\/p\u003e \u003cp\u003e1 Principles of Fundraising: Time-Tested Truths 5\u003c\/p\u003e \u003cp\u003e2 Essential Fundraising Tools: Focusing Your Work 10\u003c\/p\u003e \u003cp\u003e3 The Board: Where Fundraising Begins 19\u003c\/p\u003e \u003cp\u003e4 Research: Working Smarter 29\u003c\/p\u003e \u003cp\u003e5 Annual Campaigns: The Basis for the Future 39\u003c\/p\u003e \u003cp\u003e6 Direct Mail: How to Build Your Donor Base 54\u003c\/p\u003e \u003cp\u003e7 Special Events: Making Friends, Raising Funds, and Having Fun 66\u003c\/p\u003e \u003cp\u003e8 Major Gifts: Getting to the Big Gifts 84\u003c\/p\u003e \u003cp\u003e9 Capital Campaigns: Building Success 96\u003c\/p\u003e \u003cp\u003e10 Planned Giving: You Can Do It 116\u003c\/p\u003e \u003cp\u003e11 Foundation Grants: Writing and Other Keys to Success 131\u003c\/p\u003e \u003cp\u003e12 Corporate Dollars: Sponsorship, Marketing, and More 143\u003c\/p\u003e \u003cp\u003e13 Technology: Embrace It 154\u003c\/p\u003e \u003cp\u003e14 Stewardship: Saying Thanks Pays Dividends 164\u003c\/p\u003e \u003cp\u003e15 Putting It All Together 180\u003c\/p\u003e \u003cp\u003eReferences 183\u003c\/p\u003e \u003cp\u003eThe Authors 185\u003c\/p\u003e \u003cp\u003eIndex 187\u003c\/p\u003e \u003cb\u003eG. Douglass Alexander\u003c\/b\u003e is chairman of Alexander Haas Martin \u0026amp; Partners, Inc., one of the nation's leading fundraising consulting firms, and chairman of FundraisingINFO.com. Alexander is also the chairman of MaGIC (Major Gifts Identification and Consulting), a database research firm that provides computerized screening. \u003cp\u003e\u003cb\u003eKristina J. Carlson\u003c\/b\u003e, CFRE, is president of FundraisingINFO.com, an Internet-based fundraising consulting company.\u003c\/p\u003e  \u003cb\u003ePraise for \u003ci\u003eEssential Principles for Fundraising Success\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"Simply put, if you will read this book, believe in the principles, and then follow the principles, you will raise a ton of money.\"\u003cbr\u003e —\u003cb\u003eMichael E. Shapiro\u003c\/b\u003e, Nancy and Holcombe T. Green Jr. Director, High Museum of Art\u003c\/p\u003e \u003cp\u003e\"Put this book in your back pocket and don't leave home without it. Essential Principles for Fundraising Success is the quintessential guide for the fundraiser—both the novice and the seasoned professional.\"\u003cbr\u003e —\u003cb\u003eCynthia M. Adams\u003c\/b\u003e, CEO and president, Grantstation.com, Inc.\u003c\/p\u003e \u003cp\u003e\"This is a wonderful, practical guide that every professional will find valuable. It is full of advice and tips that are insightful and timely.\"\u003cbr\u003e —\u003cb\u003eJimmie R. Alford\u003c\/b\u003e, founder and chairman, The Alford Group\u003c\/p\u003e \u003cp\u003e\"Too many times we complicate the basic fundamental principles needed for successful fundraising. Doug and Kristina have simplified it for us. Whether you are a thirty-year professional who needs reminding or a new professional who needs all the tools, Essential Principles for Fundraising Success fills the bill.\"\u003cbr\u003e —\u003cb\u003eKurt Aschermann\u003c\/b\u003e, senior vice president, chief marketing and development officer, Boys and Girls Clubs of America\u003c\/p\u003e \u003cp\u003e\"A terrific review of fundraising from direct mail to Internet, in a question and answer format. It can't get any easier.\"\u003cbr\u003e —\u003cb\u003eTed Hart\u003c\/b\u003e, president and CEO, ePhilanthropy Foundation\u003c\/p\u003e \u003cp\u003e\"A must-read for fundraisers, regardless of their experience. Easy to read, well-written, and to the point, this book will become the manual for professionals and volunteers in development.\"\u003cbr\u003e —\u003cb\u003eDaniel T. Gura\u003c\/b\u003e, vice president for development and university relations, The University of Tampa\u003c\/p\u003e  \"Simply put, if you will read this book, believe in the principles, and then follow the principles, you will raise a ton of money.\"\u003cbr\u003e —\u003cb\u003eMichael E. Shapiro\u003c\/b\u003e, Nancy and Holcombe T. Green Jr. Director, High Museum of Art  \u003cp\u003e\"Put this book in your back pocket and don’t leave home without it\u003ci\u003e. The Essential Principles for Fundraising Success\u003c\/i\u003e is the quintessential guide for the fundraiser—both the novice and the seasoned professional.\"\u003cbr\u003e —\u003cb\u003eCynthia M.Adams\u003c\/b\u003e, CEO and president, Grantstation.com, Inc.\u003c\/p\u003e \u003cp\u003e\"This is a wonderful, practical guide that every professional will find valuable. It is full of advice and tips that are insightful and timely.\"\u003cbr\u003e —\u003cb\u003eJimmie R. Alford\u003c\/b\u003e, founder and chairman, The Alford Group\u003c\/p\u003e \u003cp\u003e\"Too many times we complicate the basic fundamental principles needed for successful fundraising. Doug and Kristina have simplified it for us. Whether you are a 30-year professional who needs reminding, or a new professional who need all the tools, \u003ci\u003eEssential Principles for Fundraising Success\u003c\/i\u003e fills the bill.\"\u003cbr\u003e —\u003cb\u003eKurt Aschermann\u003c\/b\u003e, senior vice president, chief marketing and development officer, Boys and Girls Clubs of America\u003c\/p\u003e \u003cp\u003e\"A terrific review of fundraising from direct mail to Internet, in a question and answer format. It can’t get any easier.\"\u003cbr\u003e —\u003cb\u003eTed Hart\u003c\/b\u003e, president and CEO, ePhilanthropy Foundation\u003c\/p\u003e \u003cp\u003e\"A 'must read' for fundraisers, regardless of their experience. Easy to read, well written, and to the point, this book will become the manual for professionals and volunteers in development.\"\u003cbr\u003e —\u003cb\u003eDaniel T. Gura\u003c\/b\u003e, vice president for development and university relations, The University of Tampa\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989157724389,"sku":"NP9781118427330","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118427330.jpg?v=1761783028","url":"https:\/\/k12savings.com\/es\/products\/essential-principles-for-fundraising-success-isbn-9781118427330","provider":"K12savings","version":"1.0","type":"link"}