{"product_id":"essential-mass-communication-isbn-9781394162956","title":"Essential Mass Communication","description":"\u003cp\u003e\u003cb\u003eHelps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications career\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eEssential Mass Communication\u003c\/i\u003e helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this comprehensive textbook combines easily accessible coverage of core skills and concepts with historically critical content on mass communication revolutions, cultural impacts, and converging media as they changed society. Throughout the text, author John DiMarco integrates professional practice components into each chapter, including professional pathways to applying mass communication to students' careers. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eEssential Mass Communication\u003c\/i\u003e addresses a variety of creative fields, such as storytelling, rhetoric, journalism, marketing and advertising, design, fine art, photography, and filmmaking. Student-friendly chapters explore a uniquely wide range of topics, from introductory content on communication process and product to more in-depth discussion of game history and theory, critical theory, strategic communication, and more. \u003c\/p\u003e\u003cp\u003eDesigned to help aspiring creative professionals learn and use the technology tools and channels available to deliver cultural and personal experiences in the form of media products, \u003ci\u003eEssential Mass Communication:\u003c\/i\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIntroduces the concepts of mass communication and establishes foundations for understanding convergence and culture\u003c\/li\u003e \u003cli\u003eProvides the skills and knowledge required to apply critical media literacy analysis techniques in different fields\u003c\/li\u003e \u003cli\u003eDiscusses the driving technologies, key people, convergence, and cultural instances of each mass communication media\u003c\/li\u003e  \u003cli\u003eCovers the business and information disciplines of mass communication, including ethics and communication law\u003c\/li\u003e \u003cli\u003eHighlights the connection between communication technologies, culture, and careers in mass media\u003c\/li\u003e \u003cli\u003eIncludes a wealth of real-world case studies, applied examples and assignments, key term definitions, end-of-chapter questions, in-text QR codes linking to internet sources, and valuable appendices for career development\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith a strong focus on creative, active learning, \u003ci\u003eEssential Mass Communication: Convergence, Culture, and Media Literacy\u003c\/i\u003e is the perfect textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs. \u003c\/p\u003e\u003cp\u003eAUTHORS’ BIOGRAPHY xxv\u003c\/p\u003e \u003cp\u003ePREFACE xxix\u003c\/p\u003e \u003cp\u003eACKNOWLEDGMENTS xxxvii\u003c\/p\u003e \u003cp\u003eAbout the Companion Website xxxix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Mass Communication in Society 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Mass Communication Convergence, Culture, and Media Literacy 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink About It 3\u003c\/p\u003e \u003cp\u003eMass Communication, Media, and You 4\u003c\/p\u003e \u003cp\u003eGrowth of Mass Communication 6\u003c\/p\u003e \u003cp\u003eMass Media Convergence and Society 13\u003c\/p\u003e \u003cp\u003eCulture and Mass Media 18\u003c\/p\u003e \u003cp\u003eMedia Literacy 23\u003c\/p\u003e \u003cp\u003eChapter Summary 28\u003c\/p\u003e \u003cp\u003eReview Questions 29\u003c\/p\u003e \u003cp\u003eMedia Literacy Exercise 30\u003c\/p\u003e \u003cp\u003eNotes 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Research and Effects 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink About It – Research on Gun Culture 3.0 35\u003c\/p\u003e \u003cp\u003eCommunication and Media Research Fundamentals 36\u003c\/p\u003e \u003cp\u003eCommunication Studies Origins 47\u003c\/p\u003e \u003cp\u003eCommunication Theories and Models 53\u003c\/p\u003e \u003cp\u003eMass Media Effects in Culture and Society 57\u003c\/p\u003e \u003cp\u003eChapter Summary 60\u003c\/p\u003e \u003cp\u003eReview Questions 61\u003c\/p\u003e \u003cp\u003eMedia Literacy Exercise 62\u003c\/p\u003e \u003cp\u003eNotes 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Mass Media Technologies 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Books 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink About It 69\u003c\/p\u003e \u003cp\u003ePrinting and Book Publishing Evolution 71\u003c\/p\u003e \u003cp\u003eBooks and Print Media in Society and Culture 86\u003c\/p\u003e \u003cp\u003eBook Industry and Corporate Ownerships 92\u003c\/p\u003e \u003cp\u003eResearch in Book Publishing 96\u003c\/p\u003e \u003cp\u003eBook Publishing Career Roles 97\u003c\/p\u003e \u003cp\u003eChapter Summary 98\u003c\/p\u003e \u003cp\u003eReview Questions 99\u003c\/p\u003e \u003cp\u003eMedia Literacy Exercise 100\u003c\/p\u003e \u003cp\u003eNotes 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Newspapers 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink About It 105\u003c\/p\u003e \u003cp\u003eNewspaper Evolution 107\u003c\/p\u003e \u003cp\u003eNewspapers in Society and Culture 126\u003c\/p\u003e \u003cp\u003eNewspaper Industry and Business Structure 134\u003c\/p\u003e \u003cp\u003eCurrent Research in Newspaper Publishing 137\u003c\/p\u003e \u003cp\u003eNewspaper Publishing Career Roles 139\u003c\/p\u003e \u003cp\u003eChapter Summary 140\u003c\/p\u003e \u003cp\u003eReview Questions 141\u003c\/p\u003e \u003cp\u003eMedia Literacy Exercise 142\u003c\/p\u003e \u003cp\u003eNotes 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Magazines 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink About It 149\u003c\/p\u003e \u003cp\u003eMagazine Evolution 150\u003c\/p\u003e \u003cp\u003eMagazines in Society and Culture 155\u003c\/p\u003e \u003cp\u003eMagazine Industry and Business Structure 179\u003c\/p\u003e \u003cp\u003eCurrent Research in Magazine Publishing 182\u003c\/p\u003e \u003cp\u003eMagazine Publishing Career Roles 183\u003c\/p\u003e \u003cp\u003eChapter Summary 185\u003c\/p\u003e \u003cp\u003eReview Questions 186\u003c\/p\u003e \u003cp\u003eNotes 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Recordings and Music 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink About It 195\u003c\/p\u003e \u003cp\u003eSound Recording Evolution 196\u003c\/p\u003e \u003cp\u003ePopular Music Genres in Culture 210\u003c\/p\u003e \u003cp\u003eThe Recording Business 228\u003c\/p\u003e \u003cp\u003eRecordings Research 231\u003c\/p\u003e \u003cp\u003eCareers in Recording and Music Publishing 232\u003c\/p\u003e \u003cp\u003eChapter Summary 234\u003c\/p\u003e \u003cp\u003eReview Questions 235\u003c\/p\u003e \u003cp\u003eNotes 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Radio 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink About It 243\u003c\/p\u003e \u003cp\u003eRadio Technology Evolution 244\u003c\/p\u003e \u003cp\u003eRadio in Culture and Society 256\u003c\/p\u003e \u003cp\u003eThe Radio Business 271\u003c\/p\u003e \u003cp\u003eRadio Broadcasting Research 280\u003c\/p\u003e \u003cp\u003eCareers in Radio Broadcasting 282\u003c\/p\u003e \u003cp\u003eChapter Summary 283\u003c\/p\u003e \u003cp\u003eReview Questions 284\u003c\/p\u003e \u003cp\u003eNotes 285\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Movies 293\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink About It 293\u003c\/p\u003e \u003cp\u003eMovie Technologies and Innovations 294\u003c\/p\u003e \u003cp\u003eMovies in Society and Culture 307\u003c\/p\u003e \u003cp\u003eMovie Business and Industry 317\u003c\/p\u003e \u003cp\u003eMovie Research 322\u003c\/p\u003e \u003cp\u003eCareers in Video and Film 323\u003c\/p\u003e \u003cp\u003eChapter Summary 326\u003c\/p\u003e \u003cp\u003eReview Questions 327\u003c\/p\u003e \u003cp\u003eNotes 327\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Television 333\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink About It 333\u003c\/p\u003e \u003cp\u003eTelevision Technologies and Innovations 334\u003c\/p\u003e \u003cp\u003eTelevision in Culture and Society 357\u003c\/p\u003e \u003cp\u003eTelevision Business and Industry 371\u003c\/p\u003e \u003cp\u003eTelevision Broadcasting Research 373\u003c\/p\u003e \u003cp\u003eCareers in Television Broadcasting 374\u003c\/p\u003e \u003cp\u003eConclusion 375\u003c\/p\u003e \u003cp\u003eReview Questions 376\u003c\/p\u003e \u003cp\u003eNotes 376\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Internet and Gaming 383\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eby Paul Balsamo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThink About It 383\u003c\/p\u003e \u003cp\u003eInternet and Game Innovations 384\u003c\/p\u003e \u003cp\u003eInternet and Game Technologies in Culture and Society 397\u003c\/p\u003e \u003cp\u003eInternet and Gaming Industries 407\u003c\/p\u003e \u003cp\u003eInternet, Social, and Gaming Research 410\u003c\/p\u003e \u003cp\u003eCareers Internet and Gaming 411\u003c\/p\u003e \u003cp\u003eSummary 412\u003c\/p\u003e \u003cp\u003eReview Questions 413\u003c\/p\u003e \u003cp\u003eNotes 413\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Mass Communication Practices 419\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Journalism 421\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eby Sarah Hermina\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThink About It 421\u003c\/p\u003e \u003cp\u003eMedia Attention and Abduction 421\u003c\/p\u003e \u003cp\u003eJournalism Elements 422\u003c\/p\u003e \u003cp\u003eJournalism in Society and Culture 432\u003c\/p\u003e \u003cp\u003eResearch in Journalism 447\u003c\/p\u003e \u003cp\u003eJournalism Careers 448\u003c\/p\u003e \u003cp\u003eChapter Summary 451\u003c\/p\u003e \u003cp\u003eReview Questions 452\u003c\/p\u003e \u003cp\u003eNotes 452\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Public Relations 459\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink About It 459\u003c\/p\u003e \u003cp\u003ePublic Relations Evolution 461\u003c\/p\u003e \u003cp\u003ePublic Relations in Culture and Society 476\u003c\/p\u003e \u003cp\u003ePublic Relations Research 479\u003c\/p\u003e \u003cp\u003ePublic Relations Careers 485\u003c\/p\u003e \u003cp\u003eChapter Summary 486\u003c\/p\u003e \u003cp\u003eReview Questions 487\u003c\/p\u003e \u003cp\u003eMedia Literacy Exercise 487\u003c\/p\u003e \u003cp\u003eNotes 487\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Advertising 491\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink About It 491\u003c\/p\u003e \u003cp\u003eAdvertising and Ephemera Evolution 492\u003c\/p\u003e \u003cp\u003eAdvertising in Culture and Society 505\u003c\/p\u003e \u003cp\u003eAdvertising Agencies and Creative Business 512\u003c\/p\u003e \u003cp\u003eCurrent Research in Advertising 514\u003c\/p\u003e \u003cp\u003eAdvertising Career Roles 515\u003c\/p\u003e \u003cp\u003eSummary 516\u003c\/p\u003e \u003cp\u003eReview Questions 517\u003c\/p\u003e \u003cp\u003eNotes 517\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Ethics and Communication Law 523\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eby Daniel Malone\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThink About It 523\u003c\/p\u003e \u003cp\u003eThe Origins of Ethics and Communication Law 524\u003c\/p\u003e \u003cp\u003eEthics and Communication Law in Society and Culture 528\u003c\/p\u003e \u003cp\u003eCommunication Law Professional Practice and Careers 539\u003c\/p\u003e \u003cp\u003eChapter Summary 543\u003c\/p\u003e \u003cp\u003eReview Questions 543\u003c\/p\u003e \u003cp\u003eNotes 543\u003c\/p\u003e \u003cp\u003eAppendix: Career Connection: What Can I Do with My Communication Degree? 545\u003cbr\u003e \u003ci\u003eby Sarah Hermina\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 547\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJOHN DIMARCO, Ph.D, \u003c\/b\u003eis Professor of Mass Communication and Digital Media Design at St. John’s University, NY, USA. He is a patented inventor and a nonfiction writer who has published numerous peer-reviewed articles and book chapters. He is the author of five textbooks, including \u003ci\u003eCommunications Writing\u003c\/i\u003e \u003ci\u003eand\u003c\/i\u003e \u003ci\u003eDesign \u003c\/i\u003eand\u003ci\u003e Digital Design for Print and Web\u003c\/i\u003e. Dr. DiMarco has taught, written, trained, and consulted in creativity, design thinking, new product development, digital media, instructional design, persuasive communication, and career building for the past 25 years.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHelping students learn the skills and methods of creative media production\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTo succeed in a communications career, aspiring “creative professionals” across business domains must develop the ability to draw upon technological history, analyze culture, and utilize media literacy techniques. Weaving these subject matter areas together with research, writing, design, and presentation skills, students can elevate their value to potential employers and clients as they find meaningful roles. This book works to bring those elements together to help students pursue media job opportunities in any industry. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eEssential Mass Communication,\u003c\/i\u003e educator and media expert John DiMarco provides a solid understanding of communication theory, mass communication technology, information studies, and mass communication practice. Enabling students to apply critical media literacy analysis techniques, this comprehensive textbook addresses a uniquely wide range of creative fields, including storytelling, rhetoric, journalism, marketing, advertising, public relations, design, fine art, photography, and filmmaking. \u003c\/p\u003e\u003cp\u003eWith an approach that emphasizes creative, active learning, \u003ci\u003eEssential Mass Communication\u003c\/i\u003e describes the driving technologies, key people, convergence, and cultural instances of each mass communication media. Student-friendly chapters offer a wealth of real-world case studies, applied examples and assignments, review questions, in-text QR codes, and other classroom-proven pedagogical tools. Each chapter features professional practice components such as professional pathways to applying mass communication to students’ careers. \u003c\/p\u003e\u003cp\u003eContaining both introductory content and more in-depth critical discussion, \u003ci\u003eEssential Mass Communication: Convergence, Culture, and Media Literacy\u003c\/i\u003e is an ideal textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication Technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989156446437,"sku":"NP9781394162956","price":47.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394162956.jpg?v=1761783024","url":"https:\/\/k12savings.com\/es\/products\/essential-mass-communication-isbn-9781394162956","provider":"K12savings","version":"1.0","type":"link"}