{"product_id":"entry-strategies-for-international-markets-isbn-9780787945718","title":"Entry Strategies for International Markets","description":"\u003cb\u003eSage Advice on Going Global\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.\u003cbr\u003e --\u003cb\u003eLarry D. Bouts\u003c\/b\u003e, president, International Division, Toys-R-Us, Inc.\u003cbr\u003e \u003cbr\u003e The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan. \u003cp\u003eFigures xi\u003c\/p\u003e \u003cp\u003eTables xiii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Designing Entry Strategies for International Markets 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Elements of Entry Strategy 2\u003c\/p\u003e \u003cp\u003eClassification of Entry Modes 5\u003c\/p\u003e \u003cp\u003eFactors Influencing the Choice of the Entry Mode 8\u003c\/p\u003e \u003cp\u003eDynamics of Entry Mode Decisions 15\u003c\/p\u003e \u003cp\u003eThe International Marketing Plan 18\u003c\/p\u003e \u003cp\u003eA Logical Flow Model of the Entry Decision Process 21\u003c\/p\u003e \u003cp\u003eSummary 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Deciding on the International Product Candidate and Target Market 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing the Candidate Product 25\u003c\/p\u003e \u003cp\u003eAdapting Products for International Markets 29\u003c\/p\u003e \u003cp\u003ePreliminary Screening of Country Markets 33\u003c\/p\u003e \u003cp\u003eEstimating Industry Market Potentials 38\u003c\/p\u003e \u003cp\u003eEstimating Company Sales Potentials 41\u003c\/p\u003e \u003cp\u003eSummary 46\u003c\/p\u003e \u003cp\u003eAnnotated Bibliography of International Statistical Information 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Entering International Markets through Exports 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExporting as a Learning Experience 53\u003c\/p\u003e \u003cp\u003eDirect Exporting 55\u003c\/p\u003e \u003cp\u003eDetermining the Direct Export Channel 59\u003c\/p\u003e \u003cp\u003eChoosing a Foreign Agent\/Distributor 63\u003c\/p\u003e \u003cp\u003eExport Operations 70\u003c\/p\u003e \u003cp\u003eGetting Started in Export 76\u003c\/p\u003e \u003cp\u003eSummary 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Entering International Markets through Licensing and Other Contractual Arrangements 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLicensing as a Primary Entry Mode 86\u003c\/p\u003e \u003cp\u003eProtecting Industrial Property Rights Abroad 88\u003c\/p\u003e \u003cp\u003eProfitability Analysis of a Proposed Licensing Venture 94\u003c\/p\u003e \u003cp\u003eNegotiating the Licensing Agreement 98\u003c\/p\u003e \u003cp\u003eLegal and Government Constraints on Licensing 108\u003c\/p\u003e \u003cp\u003eInternational Franchising 109\u003c\/p\u003e \u003cp\u003eOther Contractual Entry Modes 112\u003c\/p\u003e \u003cp\u003eSummary 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Entering International Markets through Investment 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGeneral Appraisal of the Investment Entry Mode 123\u003c\/p\u003e \u003cp\u003eThe Decision to Invest in a Target Country 126\u003c\/p\u003e \u003cp\u003eAnalyzing the Foreign Investment Climate: Assessing Political Risk 128\u003c\/p\u003e \u003cp\u003eAnalyzing the Foreign Investment Project: Assessing Political Risk 128\u003c\/p\u003e \u003cp\u003eAnalyzing the Foreign Investment Project: Assessing Profitability 136\u003c\/p\u003e \u003cp\u003eInvestment Entry through Acquisition 142\u003c\/p\u003e \u003cp\u003eInvestment Entry through Equity Joint Venture 146\u003c\/p\u003e \u003cp\u003eEntry Negotiations with Host Governments 153\u003c\/p\u003e \u003cp\u003eSummary 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Deciding on the Right Entry Mode 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Naïve Rule 159\u003c\/p\u003e \u003cp\u003eThe Pragmatic Rule 160\u003c\/p\u003e \u003cp\u003eThe Strategy Rule 160\u003c\/p\u003e \u003cp\u003eComparing Entry Modes: An Approach 162\u003c\/p\u003e \u003cp\u003eSummary 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Designing the International Marketing Plan 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe International Marketing Plan 171\u003c\/p\u003e \u003cp\u003eSegmenting the Target Country Market 175\u003c\/p\u003e \u003cp\u003ePricing for International Market Entry 179\u003c\/p\u003e \u003cp\u003eDeciding on an International Promotion Strategy 187\u003c\/p\u003e \u003cp\u003eA Note to the Reader 198\u003c\/p\u003e \u003cp\u003eSummary 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. Designing Entry Strategies in a Global Enterprise System 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Global Enterprise System 203\u003c\/p\u003e \u003cp\u003eOrganizing the Global Enterprise 207\u003c\/p\u003e \u003cp\u003ePlanning Entry Strategies in a Global Enterprise System 216\u003c\/p\u003e \u003cp\u003eGrouping Country Markets for Common Marketing Strategies 223\u003c\/p\u003e \u003cp\u003eControlling Entry Strategies 227\u003c\/p\u003e \u003cp\u003eSummary 232\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. Designing and Managing Entry Strategies Across Cultural Differences 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Culture? 238\u003c\/p\u003e \u003cp\u003eCommunicating Across Cultures 241\u003c\/p\u003e \u003cp\u003eNegotiating Across Cultures 252\u003c\/p\u003e \u003cp\u003eDeveloping Cultural Understanding 255\u003c\/p\u003e \u003cp\u003eSummary 259\u003c\/p\u003e \u003cp\u003eIndex 265\u003c\/p\u003e \u003cp\u003eAbout the Author 271\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFRANKLIN R. ROOT\u003c\/b\u003e is professor emeritus of international management at the University of Pennsylvania's Wharton School of Business and past president of the Academy of International Business and of the International Trade and Finance Association. He also does extensive consulting work for businesses and government agencies throughout the United States and around the world.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eEntry Strategies for International Markets\u003c\/i\u003e, Revised and Expanded\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"To a generation of students and readers, Franklin Root has been known as the leading authority on the international entry strategies of companies. His new edition represents the latest word on an evolving and complex subject. Professor Root offers recent examples of company practices and greater detail on the complexities of global integration. Both practitioners and academics will find a wealth of useful information and valuable insights.\"\u003cbr\u003e—\u003cb\u003eFAROK J. CONTRACTOR\u003c\/b\u003e,Rutgers University\u003c\/p\u003e \u003cp\u003e\"Breakthrough advice for international executives. Loaded with useful examples. Must reading.\"\u003cbr\u003e—\u003cb\u003eDAVIDA. HEENAN\u003c\/b\u003e,President and CEO, Thea. H. Davies \u0026amp; Co., Ltd.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989142913253,"sku":"NP9780787945718","price":54.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780787945718.jpg?v=1761782972","url":"https:\/\/k12savings.com\/es\/products\/entry-strategies-for-international-markets-isbn-9780787945718","provider":"K12savings","version":"1.0","type":"link"}