{"product_id":"entrepreneurship-isbn-9781119221869","title":"Entrepreneurship","description":"Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as “entrepreneurial thinking.” \u003cbr\u003e\u003cbr\u003eOrganized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today. \u003cp\u003ePreface vi\u003c\/p\u003e \u003cp\u003eAbout the Authors vii\u003c\/p\u003e \u003cp\u003eAcknowledgments viii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Introduction to Entrepreneurship 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.0 What is Entrepreneurship? 2\u003c\/p\u003e \u003cp\u003e1.1 Where do Entrepreneurs Operate? 3\u003c\/p\u003e \u003cp\u003e1.3 Why do It? 4\u003c\/p\u003e \u003cp\u003e1.4 Who are Entrepreneurs? 5\u003c\/p\u003e \u003cp\u003e1.5 How do Entrepreneurs Operate? 7\u003c\/p\u003e \u003cp\u003eCreating the Context for Success 7\u003c\/p\u003e \u003cp\u003e1.6 Real-World Entrepreneurship 8\u003c\/p\u003e \u003cp\u003e1.7 Telling the Entrepreneur’s Story 9\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Social and Sustainable Entrepreneurship 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.0 So You Want to Change the World? 14\u003c\/p\u003e \u003cp\u003e2.1 Social Entrepreneurship Today 14\u003c\/p\u003e \u003cp\u003e2.2 So, What Does a Social Entrepreneur Look Like? 15\u003c\/p\u003e \u003cp\u003e2.3 Why Do It? 15\u003c\/p\u003e \u003cp\u003eWhy Do Individuals Do It? 16\u003c\/p\u003e \u003cp\u003eUser Innovators 17\u003c\/p\u003e \u003cp\u003eSustainability as Social Innovation 17\u003c\/p\u003e \u003cp\u003e2.4 Social Entrepreneurship as a Process 20\u003c\/p\u003e \u003cp\u003eChallenges in Social Entrepreneurship 20\u003c\/p\u003e \u003cp\u003e2.5 Let’s do it. . . 21\u003c\/p\u003e \u003cp\u003eWho Could Help Me Explore This Further? 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Entrepreneurial Creativity 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.0 What is Creativity? 24\u003c\/p\u003e \u003cp\u003e3.1 Who is Creative? 26\u003c\/p\u003e \u003cp\u003eThe Power of the Group 27\u003c\/p\u003e \u003cp\u003e3.2 How Does Creativity Happen? 28\u003c\/p\u003e \u003cp\u003e3.3 Enabling and Enhancing Creativity 29\u003c\/p\u003e \u003cp\u003e3.4 Developing Your Personal Thinking Skills 30\u003c\/p\u003e \u003cp\u003e3.5 Developing Group Level Creativity 32\u003c\/p\u003e \u003cp\u003eVariations on A Theme 33\u003c\/p\u003e \u003cp\u003eUsing Online Groups and Communities 34\u003c\/p\u003e \u003cp\u003eLimits of Brainstorming 34\u003c\/p\u003e \u003cp\u003e3.6 Developing a Creative Environment 35\u003c\/p\u003e \u003cp\u003ePutting it All Together – Developing Entrepreneurial Creativity 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Searching for Opportunities 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.0 Where Do Innovations Come From? 40\u003c\/p\u003e \u003cp\u003e4.1 Where Could We Innovate? 41\u003c\/p\u003e \u003cp\u003eWhat About the Small Stuff? The Importance of Incremental Innovation 43\u003c\/p\u003e \u003cp\u003eFrom Components to Systems? 45\u003c\/p\u003e \u003cp\u003e4.2 How to Search: The Opportunity Treasure Hunt 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Building the Case 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.0 Why Develop a Business Plan? 50\u003c\/p\u003e \u003cp\u003e5.1 What’s in a Business Plan? 50\u003c\/p\u003e \u003cp\u003eA Question of Balance 50\u003c\/p\u003e \u003cp\u003e5.2 Assess Market Opportunities and Competition 52\u003c\/p\u003e \u003cp\u003eCustomer or Market Surveys 54\u003c\/p\u003e \u003cp\u003eScenario Development 56\u003c\/p\u003e \u003cp\u003e5.3 Identify and Manage Critical Risks and Uncertainty 58\u003c\/p\u003e \u003cp\u003eRisk as Probability 58\u003c\/p\u003e \u003cp\u003ePerceptions of Risk 62\u003c\/p\u003e \u003cp\u003e5.4 Evaluate the Costs, Resources, and Value of a Project 63\u003c\/p\u003e \u003cp\u003eFinancial Methods 63\u003c\/p\u003e \u003cp\u003eQualitative Methods 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Raising Resources and Funding 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.0 Finding Resources 70\u003c\/p\u003e \u003cp\u003e6.1 Identifying Resources Needed 70\u003c\/p\u003e \u003cp\u003eDynamic Capabilities 71\u003c\/p\u003e \u003cp\u003e6.2 Assessing Capabilities 71\u003c\/p\u003e \u003cp\u003e6.3 Acquiring Funding 77\u003c\/p\u003e \u003cp\u003eBusiness Angels 78\u003c\/p\u003e \u003cp\u003eCrowd-Funding 79\u003c\/p\u003e \u003cp\u003eThe Uses and Limitations of Venture Capital 79\u003c\/p\u003e \u003cp\u003e6.4 Enlisting Suppliers and Partners 81\u003c\/p\u003e \u003cp\u003eOutsource 82\u003c\/p\u003e \u003cp\u003eLicense 82\u003c\/p\u003e \u003cp\u003eJoint Ventures \u0026amp; Strategic Alliances 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Building the Team 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.0 The Innovating Organization 88\u003c\/p\u003e \u003cp\u003e7.1 Individual Characteristics 88\u003c\/p\u003e \u003cp\u003eEntrepreneurial Disposition 90\u003c\/p\u003e \u003cp\u003eBackground 90\u003c\/p\u003e \u003cp\u003ePsychological Profile 90\u003c\/p\u003e \u003cp\u003eEducation and Experience 91\u003c\/p\u003e \u003cp\u003eEntrepreneurial Pairs and Partners 91\u003c\/p\u003e \u003cp\u003e7.2 Leadership and Shared Vision 93\u003c\/p\u003e \u003cp\u003e7.3 Entrepreneurial Teams 95\u003c\/p\u003e \u003cp\u003e7.4 Venture Climate and Culture 100\u003c\/p\u003e \u003cp\u003eTrust and Openness 101\u003c\/p\u003e \u003cp\u003eChallenge and Involvement 102\u003c\/p\u003e \u003cp\u003eSupport and Space for Innovation 103\u003c\/p\u003e \u003cp\u003eConflict and Debate 103\u003c\/p\u003e \u003cp\u003eRisk-Taking 103\u003c\/p\u003e \u003cp\u003eFreedom 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Building and Working with Networks 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.0 No Man is an Island 108\u003c\/p\u003e \u003cp\u003e8.1 The Spaghetti Model of Innovation 108\u003c\/p\u003e \u003cp\u003e8.2 Working with Networks 109\u003c\/p\u003e \u003cp\u003e8.3 Networks to Share Knowledge and Ideas 110\u003c\/p\u003e \u003cp\u003e8.4 Networks to Share Resources 111\u003c\/p\u003e \u003cp\u003e8.5 Networks for Support 112\u003c\/p\u003e \u003cp\u003e8.6 Networks to Help Learning 112\u003c\/p\u003e \u003cp\u003e8.7 Networking with Users 113\u003c\/p\u003e \u003cp\u003e8.8 Networking in an Open Innovation World 115\u003c\/p\u003e \u003cp\u003e8.9 Building and Working in Networks 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Developing New Products and Services 118\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.0 The New Product\/Service Development Process 119\u003c\/p\u003e \u003cp\u003e9.1 Concept Generation 121\u003c\/p\u003e \u003cp\u003e9.2 Project Selection 122\u003c\/p\u003e \u003cp\u003e9.3 Product Development 122\u003c\/p\u003e \u003cp\u003e9.4 Product Commercialization and Review 122\u003c\/p\u003e \u003cp\u003e9.5 Success Factors in New Products 123\u003c\/p\u003e \u003cp\u003e9.6 Service Development 125\u003c\/p\u003e \u003cp\u003e9.7 Tools to Support New Product Development 128\u003c\/p\u003e \u003cp\u003e(a) Concept Generation 128\u003c\/p\u003e \u003cp\u003e(b) Project Selection 129\u003c\/p\u003e \u003cp\u003e(c) Product\/Service Development 130\u003c\/p\u003e \u003cp\u003e9.8 Diffusion: Promoting the Adoption of Innovations 132\u003c\/p\u003e \u003cp\u003eFactors Influencing Adoption 135\u003c\/p\u003e \u003cp\u003eRelative Advantage 135\u003c\/p\u003e \u003cp\u003eCompatibility 136\u003c\/p\u003e \u003cp\u003eComplexity 136\u003c\/p\u003e \u003cp\u003eTrialability 136\u003c\/p\u003e \u003cp\u003eObservability 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Creating a New Venture 140\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10.0 New Venture Creation 141\u003c\/p\u003e \u003cp\u003e10.1 Motives and Goals 141\u003c\/p\u003e \u003cp\u003e10.2 Context for Entrepreneurship 144\u003c\/p\u003e \u003cp\u003eEnterprise Incubators 144\u003c\/p\u003e \u003cp\u003e10.3 Choosing the Best Structure for a New Venture 147\u003c\/p\u003e \u003cp\u003eSole Proprietorship 147\u003c\/p\u003e \u003cp\u003ePartnership 147\u003c\/p\u003e \u003cp\u003ePrivate Company 147\u003c\/p\u003e \u003cp\u003e10.4 Identifying and Exploiting Intellectual Property 148\u003c\/p\u003e \u003cp\u003ePatents 148\u003c\/p\u003e \u003cp\u003eCopyright 149\u003c\/p\u003e \u003cp\u003eDesign Rights 150\u003c\/p\u003e \u003cp\u003eLicensing IPR 151\u003c\/p\u003e \u003cp\u003e10.5 Challenges at Different Stages of Venture Development 153\u003c\/p\u003e \u003cp\u003eOpportunity Recognition and Assessment 153\u003c\/p\u003e \u003cp\u003eEntrepreneurial Commitment 153\u003c\/p\u003e \u003cp\u003eVenture Credibility 153\u003c\/p\u003e \u003cp\u003eFirst Client or Sale 153\u003c\/p\u003e \u003cp\u003eSome Final Advice for Entrepreneurs 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Growing the Enterprise 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11.0 Growing Enterprises 158\u003c\/p\u003e \u003cp\u003e11.1 The Influences of Initial Conditions on New Venture Success 158\u003c\/p\u003e \u003cp\u003e11.2 Factors which Entrepreneurs can Influence and Manage 161\u003c\/p\u003e \u003cp\u003e11.3 External Environment and Stakeholders 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Building Resilient Business Models 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12.0 What is a Business Model? 172\u003c\/p\u003e \u003cp\u003e12.1 Why use Business Models? 172\u003c\/p\u003e \u003cp\u003e12.2 What’s in a Business Model? 174\u003c\/p\u003e \u003cp\u003e12.3 Building a Business Model 175\u003c\/p\u003e \u003cp\u003eValue Proposition 175\u003c\/p\u003e \u003cp\u003eTarget Market 176\u003c\/p\u003e \u003cp\u003eCreating and Delivering 177\u003c\/p\u003e \u003cp\u003eValue Capture 177\u003c\/p\u003e \u003cp\u003eCost Structure 178\u003c\/p\u003e \u003cp\u003eSustainability and Resilience 178\u003c\/p\u003e \u003cp\u003e12.4 Business Model Innovation 178\u003c\/p\u003e \u003cp\u003ePivoting the Venture 179\u003c\/p\u003e \u003cp\u003eBusiness Model Sustainability 180\u003c\/p\u003e \u003cp\u003eThe Problem of Letting Go 184\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Learning to Manage Entrepreneurship 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13.0 Introduction 188\u003c\/p\u003e \u003cp\u003e13.1 Making Innovation Happen 188\u003c\/p\u003e \u003cp\u003e13.2 The Lessons of Failure 189\u003c\/p\u003e \u003cp\u003e13.3 How Learning Happens 190\u003c\/p\u003e \u003cp\u003e13.4 Learning and Building Capability 191\u003c\/p\u003e \u003cp\u003eRecognizing the Opportunity 191\u003c\/p\u003e \u003cp\u003eFinding the Resources 191\u003c\/p\u003e \u003cp\u003eDeveloping the Venture 192\u003c\/p\u003e \u003cp\u003eCapturing Value 192\u003c\/p\u003e \u003cp\u003eEntrepreneurial Strategy – Having a Clear Sense of Direction 192\u003c\/p\u003e \u003cp\u003eBuilding an Innovative Organization 192\u003c\/p\u003e \u003cp\u003eLearning to Manage Innovation 193\u003c\/p\u003e \u003cp\u003e13.5 Getting Fit for Innovation 193\u003c\/p\u003e \u003cp\u003e13.6 Managing Entrepreneurship 194\u003c\/p\u003e \u003cp\u003eIndex 196\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989142880485,"sku":"NP9781119221869","price":61.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119221869.jpg?v=1761782970","url":"https:\/\/k12savings.com\/es\/products\/entrepreneurship-isbn-9781119221869","provider":"K12savings","version":"1.0","type":"link"}