{"product_id":"energize-growth-now-isbn-9780470413920","title":"Energize Growth Now","description":"\u003cp\u003e\u003cb\u003eA strategy and marketing guide for growth companies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGrowth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the \"wealth quotient\" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.\u003c\/p\u003e \u003cp\u003eForeword by \u003ci\u003eGuy Kawasaki\u003c\/i\u003e xiii\u003c\/p\u003e \u003cp\u003ePlug In xvii\u003c\/p\u003e \u003cp\u003eAccolades and Gratitude xxvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Running on Empty 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEver wonder why you're feeling drained—even though your company appears successful on the outside? Hear a story that may just sound similar to your own.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Brains, Beliefs, and Growth Blunders 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere are two main reasons why businesses fail—lack of a written plan and our limiting beliefs. What are the most common limiting beliefs? What is the medical evidence that our beliefs and written plans determine our outcomes?\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Say No to the Good, and Yes to the Great 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eToday's time crunch can destroy our life force as business owners. Here is a guide to prioritize your activities and focus on what you do best.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Increase Your Wealth Quotient 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe definition of wealth has changed dramatically. What does it mean now? How can you prepare your company for ultimate sale or exit? Here is a contrarian view on value drivers and seven principles to position your company for higher valuation. Interview excerpts from \"triple bottom line\" companies such as Seventh Generation and Hollyhock Institute.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 The Path to Planning 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe path to wisdom begins with a common set of definitions. We define the first five steps of planning for growth companies, with real examples of each. The planning process begins from an external (market) point of view.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 The Inside Job 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNow harness the market wisdom gained from the first five steps, assess your internal strengths and gaps, position your company, align your teams, and ultimately increase your Wealth Quotient.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 What's on Your Dashboard? 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMost measures of success are prematurely selected, and usually lead to failure. How do you track the success of your plan? First, you must know what stage of growth you're facing. We show you how to determine what stage of growth you're facing and how to scale the walls of growth.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Design Your Dashboard 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat success measures are relevant in each phase of growth? How do you distinguish between \"leading\" and \"trailing\" indicators? When is it time to redesign your dashboard and change your success measures? This chapter shows you how to build meaningful measures, with examples from The Beryl Companies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Plan Your Brand 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNow that you have developed the first draft of your Energize Growth plan, how do you ensure that your plan is aligned with your brand? We interview branding expert Samantha Hartley to find out. Branding is not just for well-funded, mature companies. Includes contemporary examples of strong brands in large and small companies alike.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 More Revenues, Fewer Clients 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt's time to kiss old value definitions goodbye. Ancient \"hours for dollars\" business models drain many companies of their wealth potential. We present 16 proven methods to help you build a more predictable stream of lifetime clients. Hear how Zipcar and Eversheds are leading the way.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Future Energy Sources: How to Grow Your Wealth Quotient with Social Media 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWill social media increase your company's Wealth Quotient—or destroy it? We take a closer look at social media and its impact on growth companies. Read these tips before you launch your social media plan. We include interviews with companies who have generated six and seven figure sales using LinkedIn, Facebook, and Twitter.\u003c\/p\u003e \u003cp\u003eAppendix A: Sample Energize Growth Plan 187\u003c\/p\u003e \u003cp\u003eAppendix B: Sample ProfitCents Report 194\u003c\/p\u003e \u003cp\u003eReferences 202\u003c\/p\u003e \u003cp\u003eAbout the Author 206\u003c\/p\u003e \u003cp\u003eIndex 207\u003c\/p\u003e \u003cb\u003eLisa Nirell\u003c\/b\u003e is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC. An award-winning business columnist, she has written for \u003ci\u003eSan Diego's Daily Transcript\u003c\/i\u003e, \u003ci\u003eComputerworld\u003c\/i\u003e, \u003ci\u003eCustom Builder\u003c\/i\u003e magazine, and \u003ci\u003eWomen in Technology\u003c\/i\u003e. For more information and to download your bonus gifts, visit www.energizegrowth.com\/egnow.shtml.  Here's a familiar scenario for successful entrepreneurs: You start a company and fuel its growth with your own passion and hard work. But after you expand, the company takes on a life of its own. Systems, procedures, politics, and financial pressures compete for your attention. Those demands begin to undermine your passion and your purpose. Your company culture changes, your profits are strained, and your own health and happiness suffer. You either give up, sell out, or drop out.  \u003cp\u003eBut it doesn't have to be that way. With thoughtful planning and guidance—and with the contrarian wisdom you'll find in this book—you can combine strategic planning with smart marketing to spur intelligent, long-term growth without working 100-hour weeks. \u003ci\u003eEnergize Growth NOW\u003c\/i\u003e is the perfect resource to help you transition your company from a growing start-up to a successful, wealthy business.\u003c\/p\u003e \u003cp\u003eGrowing a business is difficult, demanding work. Keeping your business on the right track over time can be tedious, difficult, and boring. In a business world filled with headlines touting the latest business planning models and cool new marketing ideas, it takes real commitment to focus on the fundamentals that help you build a sustainable business. \u003ci\u003eEnergize Growth NOW\u003c\/i\u003e is the resource you need to help you achieve just that. It shows you how to build deep relationships with clients and customers, stop obsessing over the numbers so you can think about the big picture, and build systems that free you to focus on more strategic activities.\u003c\/p\u003e \u003cp\u003eIt takes clear vision and enduring principles to succeed over the long term. \u003ci\u003eEnergize Growth NOW\u003c\/i\u003e shows you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cdiv\u003eAvoid the pitfalls of running a growth company\u003c\/div\u003e \u003c\/li\u003e \u003cli\u003e \u003cdiv\u003eTackle the common misconceptions that distract from your goals and sabotage good ideas\u003c\/div\u003e \u003c\/li\u003e \u003cli\u003e \u003cdiv\u003eCreate a vision of your business's future that keeps everyone focused and energized\u003c\/div\u003e \u003c\/li\u003e \u003cli\u003e \u003cdiv\u003eDevelop a strategic growth plan thatactually works\u003c\/div\u003e \u003c\/li\u003e \u003cli\u003e \u003cdiv\u003eAdapt quickly to changes in your market andyour business\u003c\/div\u003e \u003c\/li\u003e \u003cli\u003e \u003cdiv\u003eLink your brand to your growth plan to maximize market traction\u003c\/div\u003e \u003c\/li\u003e \u003cli\u003e \u003cdiv\u003eLaunch online communities and social networks that foster long-term relationships and develop true customer evangelists\u003c\/div\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMost importantly, \u003ci\u003eEnergize Growth NOW\u003c\/i\u003e helps you stay connected to your customers, partners, and yourself. After overcoming the start-up hurdles, it's easy to stray from the vision and values on which you founded your business. This book shows you how to continually grow-without losing sight of the principles that got you here. \u003c\/p\u003e  \u003cb\u003ePraise for \u003ci\u003eEnergize Growth Now\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"Effective, timely, balanced-this book captures the critical steps for growing a business the 'right way' and avoiding the usual pitfalls of a poor growth strategy.\"\u003cbr\u003e —\u003cb\u003eStephen R. Covey\u003c\/b\u003e, author, \u003ci\u003eThe 7 Habits of Highly Effective People\u003c\/i\u003e and \u003ci\u003eThe Leader in Me\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Much like my experience at Apple, you will need to know when it's time to stop acting like a bootstrapper and start operating like a growth company. This book is a great resource to ease the transition. By applying these core principles and time-tested planning guides, you will have changed the world for the better.\"\u003cbr\u003e —\u003cb\u003eGuy Kawasaki\u003c\/b\u003e, author, \u003ci\u003eReality Check\u003c\/i\u003e and \u003ci\u003eThe Art of the Start\u003c\/i\u003e, and cofounder, Alltop\u003c\/p\u003e \u003cp\u003e\"I wish I'd had access to this book's wisdom in the past. It's a wellspring of invaluable marketing ideas and wealth-building strategies business owners and management teams can-and should-use to take their companies where they need to go. There's no abstruse theory or hard-to-understand doublespeak here. Just actionable plans anyone can literally start using tomorrow. That makes Lisa Nirell the growth strategy guru for sustainable businesses.\"\u003cbr\u003e —\u003cb\u003eJeffrey Hollender\u003c\/b\u003e, President and Chief Inspired Protagonist, Seventh Generation\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eEnergize Growth NOW\u003c\/i\u003e appears at an ideal time to provide small business owners with their rightful wealth, life balance, and peace of mind through great advice, easily applied. Lisa Nirell's advice is more important than any business plan you now have in place.\"\u003cbr\u003e —\u003cb\u003eAlan Weiss, PhD\u003c\/b\u003e, author, \u003ci\u003eMillion Dollar Consulting\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eEnergize Growth NOW\u003c\/i\u003e is simply a fantastic how-to guide for building a great company. Try the ideas in this book and not only will your business grow, but so will you!\"\u003cbr\u003e —\u003cb\u003eMarshall Goldsmith\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e #1 bestselling author of \u003ci\u003eWhat Got You Here Won't Get You There\u003c\/i\u003e and \u003ci\u003eSuccession: Are You Ready?\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eEnergize Growth NOW\u003c\/i\u003e, Lisa Nirell has written a smart, concise guide for business leaders looking to navigate growth successfully. The book provides valuable tips on how companies can grow better as well as bigger, and how leaders can create the kind of vibrant culture that's critical now more than ever.\"\u003cbr\u003e —\u003cb\u003eRay Davis\u003c\/b\u003e, CEO, Umpqua Bank, and author, \u003ci\u003eLeading for Growth\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Lisa Nirell has captured the essence of what it takes to grow an entrepreneurial venture into a successful,sustainable enterprise.\"\u003cbr\u003e —\u003cb\u003eJerry Andres\u003c\/b\u003e, CEO, Jeld-Wen Development, and Chairman of the Board, Clear Choice Health Plans\u003c\/p\u003e \u003cp\u003e\"What's uniquely cool about Lisa's book is the way she interweaves values with financial success. Making big bucks without values smells. Having high values go unrewarded ultimately destroys beliefs. She keeps them together.\"\u003cbr\u003e —\u003cb\u003eGary Sutton\u003c\/b\u003e, author, \u003ci\u003eThe Six-Month Fix\u003c\/i\u003e and \u003ci\u003eCorporate Canaries\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989132722405,"sku":"NP9780470413920","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470413920.jpg?v=1761782928","url":"https:\/\/k12savings.com\/es\/products\/energize-growth-now-isbn-9780470413920","provider":"K12savings","version":"1.0","type":"link"}