{"product_id":"endless-customers-isbn-9781394282784","title":"Endless Customers","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eNATIONAL BESTSELLER\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eProven framework to propel your organization into a top market position\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEndless Customers\u003c\/i\u003e delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.\u003c\/p\u003e \u003cp\u003eAn evolution of Marcus Sheridan's first book, \u003ci\u003eThey Ask, You Answer,\u003c\/i\u003e the Endless Customers model has been enriched by years of practical application, hundreds of case studies, and recognizing the monumental impact AI is having on business and the buyer's journey. In this book, readers will learn about:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBecoming the most trusted and known brand in their market, leading to more consistent lead flow and sustainable business growth\u003c\/li\u003e \u003cli\u003eCreating a culture of sales and marketing that is built to last, in a time when digital transformation and AI are changing the world of business and buying as we know it\u003c\/li\u003e \u003cli\u003ePromoting organizational change by investing in the right people in the right seats so as to evolve to a NEW way of effective sales, marketing, and brand growth\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith all of the real-world examples, tools, and frameworks you need to immediately put theory into practice, \u003ci\u003eEndless Customers\u003c\/i\u003e earns a well-deserved spot on the bookshelves of ambitious business leaders, executives, managers, and entrepreneurs seeking to make their businesses household names in their industries.\u003c\/p\u003e \u003cp\u003ePreface: Endless Customers: Evolving Beyond They Ask, You Answer xv\u003c\/p\u003e \u003cp\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1 Preview of the Endless Customers System\u003csup\u003eTM\u003c\/sup\u003e 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Why Customer Acquisition Is Harder Than Ever—And How to Fix It 3\u003c\/p\u003e \u003cp\u003eChapter 2 The 4 Pillars of a Known and Trusted Brand 15\u003c\/p\u003e \u003cp\u003eChapter 3 Navigating the Era of Zero-Click 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2 Say What Others Aren’t Willing to Say 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 The Big 5 31\u003c\/p\u003e \u003cp\u003eChapter 5 Topic 1: Cost and Price 37\u003c\/p\u003e \u003cp\u003eChapter 6 Topic 2: Problems 47\u003c\/p\u003e \u003cp\u003eChapter 7 Topic 3: Versus and Comparisons 51\u003c\/p\u003e \u003cp\u003eChapter 8 Topic 4: Reviews 55\u003c\/p\u003e \u003cp\u003eChapter 9 Topic 5: Best in Class 61\u003c\/p\u003e \u003cp\u003eChapter 10 Getting Started with The Big 5 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3 Show What Others Aren’t Willing to Show 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 The Future of Video and Becoming a “Media Company” 75\u003c\/p\u003e \u003cp\u003eChapter 12 Videos That Move the Sales Needle: The Selling 7 79\u003c\/p\u003e \u003cp\u003eChapter 13 YouTube’s Importance for Endless Customers 87\u003c\/p\u003e \u003cp\u003eChapter 14 The Structure for Videos That Capture and Excite 91\u003c\/p\u003e \u003cp\u003eChapter 15 The Power of Vertical Video on Social Media 97\u003c\/p\u003e \u003cp\u003eChapter 16 Getting Started with Video 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4 Sell How Others Aren’t Willing to Sell 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 Empower Buyers Through Self-Service 113\u003c\/p\u003e \u003cp\u003eChapter 18 Sell Faster and Better with Assignment Selling 135\u003c\/p\u003e \u003cp\u003eChapter 19 Building a Powerful Sales Culture Behind the Scenes: SMEs and Revenue Teams 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 5 Be More Human Than Others Are Willing to Be 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 20 Keeping the Human Element Intact 155\u003c\/p\u003e \u003cp\u003eChapter 21 Create a More Human Website with Better Messaging 161\u003c\/p\u003e \u003cp\u003eChapter 22 Connect Deeper with More “Human” Content 169\u003c\/p\u003e \u003cp\u003eChapter 23 The Future of Digital Humans in Customer Engagement 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 6 A Call for Disruption 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 24 Why Disruption Matters 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 7 Putting It All Together 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 25 Putting The 5 Components of Endless\u003c\/p\u003e \u003cp\u003eCustomers into Action 193\u003c\/p\u003e \u003cp\u003eChapter 26 Measuring and Tracking Your Success with Endless Customers 229\u003c\/p\u003e \u003cp\u003eChapter 27 Accelerating and Sustaining Your Success 241\u003c\/p\u003e \u003cp\u003eThe Pride Cycle: Why Giants Fall 245\u003c\/p\u003e \u003cp\u003eNotes 249\u003c\/p\u003e \u003cp\u003eAcknowledgments 251\u003c\/p\u003e \u003cp\u003eAbout the Author and IMPACT 253\u003c\/p\u003e \u003cp\u003eIndex 255\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMARCUS SHERIDAN\u003c\/b\u003e is an internationally known keynote speaker, author, and business strategist who has transformed the way companies build trust and drive sales. His journey began with River Pools, where he pioneered strategies that saved the company during the 2008 recession and became the foundation for \u003ci\u003eThey Ask, You Answer\u003c\/i\u003e, the predecessor to this book. \u003c\/p\u003e\u003cp\u003eToday, as a partner at IMPACT, Marcus and his team coach businesses through the implementation of the principles in this book. IMPACT helps companies align leadership, equip teams, and execute the Endless Customers system to become the most known and trusted brand in their market.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003csmall\u003ePRAISE FOR\u003c\/small\u003e ENDLESS CUSTOMERS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Simplicity and structure are at the core of what makes EOS\u003csup\u003e®\u003c\/sup\u003e so effective, and \u003ci\u003eEndless Customers\u003c\/i\u003e shares that same philosophy. This book presents a powerful, clear roadmap for elevating your marketing and sales, perfectly aligning with EOS. I’m confident every business running on EOS can gain tremendous value from incorporating the timeless principles of \u003ci\u003eEndless Customers \u003c\/i\u003einto their business strategy.”\u003cbr\u003e \u003cb\u003e—GINO WICKMAN,\u003c\/b\u003e Author of \u003ci\u003eTraction \u003c\/i\u003eand \u003ci\u003eShine\u003c\/i\u003e, Creator of EOS\u003csup\u003e®\u003c\/sup\u003e \u003c\/p\u003e\u003cp\u003e“Everybody loves the StoryBrand framework but it’s just as important to execute. \u003ci\u003eEndless Customers\u003c\/i\u003e is all about how to actually get a proper messaging campaign done so that your products get discovered by those who need them. Marcus has done us all a great favor.”\u003cbr\u003e \u003cb\u003e—DONALD MILLER,\u003c\/b\u003e Author of \u003ci\u003eBuilding a StoryBrand\u003c\/i\u003e and CEO of StoryBrand.AI \u003c\/p\u003e\u003cp\u003e“We’re proud to count IMPACT among our top partners in the HubSpot community, helping companies grow better. Through the principles of \u003ci\u003eEndless Customers\u003c\/i\u003e, they’ve not only helped bring our vision of inbound marketing to life, but have also empowered many of our customers to become the most known and trusted brands in their markets.”\u003cbr\u003e \u003cb\u003e—BRIAN HALLIGAN, YAMINI RANGAN\u003c\/b\u003e and \u003cb\u003eDHARMESH SHAH,\u003c\/b\u003e HubSpot\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989131608293,"sku":"NP9781394282784","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394282784.jpg?v=1761782924","url":"https:\/\/k12savings.com\/es\/products\/endless-customers-isbn-9781394282784","provider":"K12savings","version":"1.0","type":"link"}