{"product_id":"enabling-ebusiness-isbn-9780471899419","title":"Enabling eBusiness","description":"This book describes the technical architecture and components thatcan be integrated in order to provide a comprehensive and robustinfrastructure on which to build successful e-Business. It isessential reading for technical and functional team leaders andstrategists, who analyse the options, limitations and possibilitiesfor new technology and place them alongside the businessrequirements. Whyte intends to broaden the knowledge of specialistsin computing, telecommunications, internet and electronic business.He also introduces the underlying business and technical principalsof e business and how they interrelate to the undergraduates andpostgraduate level at technical business units.\u003cbr\u003e \u003cbr\u003e * Covers relevant and ever increasingly important issues such assecurity and business data processing.\u003cbr\u003e * Bridges the gap between the fundamentals and the broader businessmodels of e-business\u003cbr\u003e * Detailed coverage of the functional architectures andtechnology\u003cbr\u003e * Includes the technologies and techniques of on-line customerservice, support and maintenance\u003cbr\u003e \u003cbr\u003e The combination of both strategic and technical information in thistext make it a valuable reference resource for telecommunicationmanagers, e-business project leaders and final year andpostgraduate students in computer science, electrical engineeringand telecommunication courses and technical business units.\"Enabling the eBusiness\" behandelt die technische Architektur und die Komponenten einer leistungsfähigen Infrastruktur für eBusiness-Anwendungen. Dabei wird eine Lücke zwischen theoretischen Grundlagen und Geschäftsmodellen geschlossen. Eine wichtige Rolle spielen auch Technologien des Online-Kundendienstes, des Supports und der Wartung.  Dedication.\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e Introduction to eBusiness.\u003cbr\u003e \u003cbr\u003e ELECTRONIC RETAILING.\u003cbr\u003e \u003cbr\u003e The Principles of Electronic Retailing.\u003cbr\u003e \u003cbr\u003e Retailing Network Technologies.\u003cbr\u003e \u003cbr\u003e Retail Terminals.\u003cbr\u003e \u003cbr\u003e The Retail (eCommerce) Server.\u003cbr\u003e \u003cbr\u003e CREATING eBUSINESS.\u003cbr\u003e \u003cbr\u003e eBusiness Systems Architecture.\u003cbr\u003e \u003cbr\u003e Managing eBusiness Knowledge.\u003cbr\u003e \u003cbr\u003e TRUST, SECURITY AND ELECTRONIC MONEY.\u003cbr\u003e \u003cbr\u003e Trust.\u003cbr\u003e \u003cbr\u003e Security.\u003cbr\u003e \u003cbr\u003e Electronic Money.\u003cbr\u003e \u003cbr\u003e SERVICE, SUPPLY AND MARKETING.\u003cbr\u003e \u003cbr\u003e Service and Support.\u003cbr\u003e \u003cbr\u003e Supply Chain Management.\u003cbr\u003e \u003cbr\u003e Electronic Marketing.\u003cbr\u003e \u003cbr\u003e Appendix A: ePeople: Choosing the Team.\u003cbr\u003e \u003cbr\u003e Appendix B: eBusiness: The Future.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index.  \"...outlines the many components to consider when building a retail business on-line...\" (Reference Research Book News, November 2001)\u003cbr\u003e \u003cbr\u003e *** Rating \"overall the book is an easy read, and compared with similar books it is good value for money\" (The Computer Bulletin - BCS, March 2002)  \u003cstrong\u003eW. S. Whyte\u003c\/strong\u003e is the author of Enabling eBusiness: Integrating Technologies, Architectures and Applications, published by Wiley.   Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.\u003cbr\u003e \u003cbr\u003e Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more.\u003cbr\u003e \u003cbr\u003e Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.\u003cbr\u003e \u003cbr\u003e Here you'll find the answers to these questions - and more:\u003cbr\u003e * How can you \"seduce\" customers into buying on-line?\u003cbr\u003e * How do you get customers to trust you?\u003cbr\u003e * What is database marketing?\u003cbr\u003e * How do you make payment secure?","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989127872741,"sku":"NP9780471899419","price":149.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471899419.jpg?v=1761782907","url":"https:\/\/k12savings.com\/es\/products\/enabling-ebusiness-isbn-9780471899419","provider":"K12savings","version":"1.0","type":"link"}