Effective Advocacy

An examination of successful environmental advocacy strategies in East Asia that shows how advocacy can be effective under difficult conditions.

The countries of East Asia--China, Japan, South Korea, and Taiwan-- are home to some of the most active and effective environmental advocates in the world. And the governments of these countries have adopted a range of innovative policies to fight pollution and climate change: Japan leads the world in emissions standards, China has become the word's largest producer of photovoltaic panels, and Taiwan and Korea have undertaken major green initiatives. In this book, Mary Alice Haddad examines the advocacy strategies that persuaded citizens, governments, and businesses of these countries to change their behavior.Series Foreword xi
Acknowledgments xv
1 Introduction: Environmental Advocacy and Policymaking 1
2 Environmental Advocacy Strategies That Work 21
3 The Connected Stakeholder Model: How Advocates Influence Policy 39
4 Environmental Politics in East Asia 63
5 Make Friends on the Inside: Cultivate and Empower Allies 83
6 Make It Work Locally: Local Models, Global Solutions 111
7 Make It Work for Business: Crafting Win-Win-Win-Win Outcomes 133
8 Make It Matter: Using Art to Engage the Heart and the Imagination 157
9 Be a Game Changer 179
Conclusion: Replenishing the Commons 203
Appendix A: Interviews 223
Appendix B: Datasets 227
Notes 235
References 287
Index 315“Effective Advocacy provides a terrific, theoretically innovative introduction to the strategies employed by environmental movements in East Asia to effect policy change—exactly what I look for in a book when teaching classes."
—Miranda A. Schreurs, Professor of Environmental and Climate Policy, Technical University of Munich
 
“Which advocacy strategies work—and why—in countries with weak civil society? Effective Advocacy explains how the ‘Asian Tigers’ became green and the important role played by environmental NGOs in this regard. A must-read for scholars, practitioners, and policymakers.”
—Aseem Prakash, Walker Family Professor and Director, Center for Environmental Politics, University of Washington, Seattle

“Haddad’s fascinating book is essential reading for environmental advocates everywhere. It is full of powerful insights on the most effective strategies for influencing policymaking. Highly recommended.”
—Barbara Finamore, Founder, NRDC China Program; author of Will China Save the Planet?Mary Alice Haddad is is Professor of Government, East Asian Studies, and Environmental Studies at Wesleyan University. She is the author of Building Democracy in Japan and Politics and Volunteering in Japan: A Global Perspective.