{"product_id":"edison-on-innovation-isbn-9780787994594","title":"Edison on Innovation","description":"In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison’s “genius” to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison’s life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.  Preface.  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eLesson 1: Stop Thinking and Act Like a Genius.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Life Story of a Middle American.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Getting Your Hands Dirty.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLesson 2: Experiment with Everything.\u003c\/p\u003e \u003cp\u003eLesson 3: Become a Boy of the Nineteenth Century.\u003c\/p\u003e \u003cp\u003eLesson 4: Knowing.\u003c\/p\u003e \u003cp\u003eLesson 5: \u003ci\u003eSee\u003c\/i\u003e It.\u003c\/p\u003e \u003cp\u003eLesson 6: Working Bottom Up.\u003c\/p\u003e \u003cp\u003eLesson 7: Do the Thing Itself.\u003c\/p\u003e \u003cp\u003eLesson 8: Cut and Try.\u003c\/p\u003e \u003cp\u003eLesson 9: Know Properties, Not Theories.\u003c\/p\u003e \u003cp\u003eLesson 10: Understand Hands-On: Touch Everything.\u003c\/p\u003e \u003cp\u003eLesson 11: Miss No Detail.\u003c\/p\u003e \u003cp\u003eLesson 12: Know What’s Going on Inside.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. How to Use Everything.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLesson 13: Profi t from Disability.\u003c\/p\u003e \u003cp\u003eLesson 14: Lose No Idea.\u003c\/p\u003e \u003cp\u003eLesson 15: Be Exhaustive.\u003c\/p\u003e \u003cp\u003eLesson 16: Appreciate Your Ignorance.\u003c\/p\u003e \u003cp\u003eLesson 17: Sharpen Your Tools.\u003c\/p\u003e \u003cp\u003eLesson 18: Embrace Problems.\u003c\/p\u003e \u003cp\u003eLesson 19: Problems Are Directions.\u003c\/p\u003e \u003cp\u003eLesson 20: The Limits of the Problem Approach.\u003c\/p\u003e \u003cp\u003eLesson 21: Use Disaster.\u003c\/p\u003e \u003cp\u003eLesson 22: “No Experiments Are Useless”.\u003c\/p\u003e \u003cp\u003eLesson 23: Fertile Failure.\u003c\/p\u003e \u003cp\u003eLesson 24: Make Defects Their Own Remedy.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Investing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLesson 25: The Ideal Executive.\u003c\/p\u003e \u003cp\u003eLesson 26: Insure the Permanency of an Investment.\u003c\/p\u003e \u003cp\u003eLesson 27: Invest in Assets.\u003c\/p\u003e \u003cp\u003eLesson 28: Start Small, Scale Up.\u003c\/p\u003e \u003cp\u003eLesson 29: Build an Invention Factory.\u003c\/p\u003e \u003cp\u003eLesson 30: Support the Shop.\u003c\/p\u003e \u003cp\u003eLesson 31: Build on the Weakest Points.\u003c\/p\u003e \u003cp\u003eLesson 32: Become a Collector.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Entrepreneurship.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLesson 33: Take a Reverse Inventory.\u003c\/p\u003e \u003cp\u003eLesson 34: Identify Markets.\u003c\/p\u003e \u003cp\u003eLesson 35: Defi ne Yourself.\u003c\/p\u003e \u003cp\u003eLesson 36: Innovate Without Inventing.\u003c\/p\u003e \u003cp\u003eLesson 37: Inspire Confidence.\u003c\/p\u003e \u003cp\u003eLesson 38: Take the Credit.\u003c\/p\u003e \u003cp\u003eLesson 39: Be Legendary.\u003c\/p\u003e \u003cp\u003eLesson 40: Invent Systems.\u003c\/p\u003e \u003cp\u003eLesson 41: Think Bigger.\u003c\/p\u003e \u003cp\u003eLesson 42: Let Research Lead.\u003c\/p\u003e \u003cp\u003eLesson 43: Don’t Stop Experimenting.\u003c\/p\u003e \u003cp\u003eLesson 44: Invite Distraction.\u003c\/p\u003e \u003cp\u003eLesson 45: Time It.\u003c\/p\u003e \u003cp\u003eLesson 46: Imagine the Future.\u003c\/p\u003e \u003cp\u003eLesson 47: Get Between.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Creating Your Customers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLesson 48: Get the News.\u003c\/p\u003e \u003cp\u003eLesson 49: Give Praise to the Dissatisfi ed Customer.\u003c\/p\u003e \u003cp\u003eLesson 50: Educate the Customer.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eLesson 51: Learn the Market.\u003c\/p\u003e \u003cp\u003eLesson 52: Niche Thinking: Find a Small Space to Make It Big.\u003c\/p\u003e \u003cp\u003eLesson 53: Offer an Edge.\u003c\/p\u003e \u003cp\u003eLesson 54: Move into a More Hospitable Environment.\u003c\/p\u003e \u003cp\u003eLesson 55: Sell Innovation.\u003c\/p\u003e \u003cp\u003eLesson 56: The Limits of Innovation.\u003c\/p\u003e \u003cp\u003eLesson 57: Become a Brand.\u003c\/p\u003e \u003cp\u003eLesson 58: No Such Thing as Overproduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Making Rain.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLesson 59: Be Skeptical, Never Cynical.\u003c\/p\u003e \u003cp\u003eLesson 60: Get the Biggest Picture.\u003c\/p\u003e \u003cp\u003eLesson 61: Design What You Need.\u003c\/p\u003e \u003cp\u003eLesson 62: Create New Uses for Whatever You Have.\u003c\/p\u003e \u003cp\u003eLesson 63: “Guard Against Results”.\u003c\/p\u003e \u003cp\u003eLesson 64: Exploit the Unexpected.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. Grinding It Out.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLesson 65: Learn a Lesson from \u003ci\u003eThe Temperate Life.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eLesson 66: Know the Known.\u003c\/p\u003e \u003cp\u003eLesson 67: Want Some Real Labor? Try Thinking.\u003c\/p\u003e \u003cp\u003eLesson 68: “Genius Is 1 Percent Inspiration and 99 Percent Perspiration”.\u003c\/p\u003e \u003cp\u003eLesson 69: Work the Problem.\u003c\/p\u003e \u003cp\u003eLesson 70: Redesign.\u003c\/p\u003e \u003cp\u003eLesson 71: Don’t Stop with Version 1.\u003c\/p\u003e \u003cp\u003eLesson 72: The Two Masters.\u003c\/p\u003e \u003cp\u003eLesson 73: Try a Kaleidoscopic Approach.\u003c\/p\u003e \u003cp\u003eLesson 74: Exploit the Details.\u003c\/p\u003e \u003cp\u003eLesson 75: Speed.\u003c\/p\u003e \u003cp\u003eLesson 76: Plod.\u003c\/p\u003e \u003cp\u003eLesson 77: Unlimited Incentive.\u003c\/p\u003e \u003cp\u003eLesson 78: If At First You \u003ci\u003eDo\u003c\/i\u003e Succeed, Try Again Anyway.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. Managing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLesson 79: Never Neglect Logistics.\u003c\/p\u003e \u003cp\u003eLesson 80: “Mean to Succeed”.\u003c\/p\u003e \u003cp\u003eLesson 81: Plan for Spontaneity.\u003c\/p\u003e \u003cp\u003eLesson 82: Create a Shop.\u003c\/p\u003e \u003cp\u003eLesson 83: Start a School.\u003c\/p\u003e \u003cp\u003eLesson 84: Make Creativity a Predictable Process.\u003c\/p\u003e \u003cp\u003eLesson 85: Create Standards.\u003c\/p\u003e \u003cp\u003eLesson 86: Subdivide, Delegate, Empower.\u003c\/p\u003e \u003cp\u003eLesson 87: Harvest Complaints.\u003c\/p\u003e \u003cp\u003eLesson 88: Favor Fluid Structures.\u003c\/p\u003e \u003cp\u003eLesson 89: Keep Score.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10. Faking Genius.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLesson 90: Model It.\u003c\/p\u003e \u003cp\u003eLesson 91: Get on the Train.\u003c\/p\u003e \u003cp\u003eLesson 92: To Innovate, Imitate.\u003c\/p\u003e \u003cp\u003eLesson 93: Do It Better.\u003c\/p\u003e \u003cp\u003eLesson 94: Create by Analogy.\u003c\/p\u003e \u003cp\u003eLesson 95: Make the Problem the Solution.\u003c\/p\u003e \u003cp\u003eLesson 96: Analogy Again.\u003c\/p\u003e \u003cp\u003eLesson 97: Another Problem, Another Solution.\u003c\/p\u003e \u003cp\u003eLesson 98: New Wholes from Old Parts.\u003c\/p\u003e \u003cp\u003eLesson 99: Better to Elaborate Than Replace?\u003c\/p\u003e \u003cp\u003eLesson 100: Prefer Evolution to Revolution.\u003c\/p\u003e \u003cp\u003eLesson 101: Make the New Familiar.\u003c\/p\u003e \u003cp\u003eLesson 102: Work Beyond the Cutting Edge.\u003c\/p\u003e \u003cp\u003eAppendix One: An Edison Chronology.\u003c\/p\u003e \u003cp\u003eAppendix Two: Two Hundred Representative Patents.\u003c\/p\u003e \u003cp\u003eAppendix Three: Suggested Reading.\u003c\/p\u003e \u003cp\u003eThe Author.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  “…an interesting take on creativity…” (\u003ci\u003eVelocity\u003c\/i\u003e, March 2008)  \u003cp\u003e\"Axelrod's book, 'Edison on Inovation: 102 Lessons in Creativity and Beyond,' casts Edison as a potential mentor for Americans who could use more wattage in the innovation department. Edison's greatness may not be duplicatable. Even so, his methods are easier to adopt than those of say Einstein. That kind of brain power is tricky to emulate.\" --The Detroit News, March 2008\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eEdison on Innovation\u003c\/i\u003e, writer Alan Axelrod picks out 102 lessons from the way Edison operated, told through lovely anecdotes drawn from Edison's life, such as his obsession with collecting all manner of materials so that his staff would have anything readily at hand that their experiments might require. The lessons are well known to those who read about innovation but the storytelling makes them vivid. Mr. Axelrod also does his best to give them a special twist, such as 'be skeptical but never cynical' or 'plan for spontaneity.'\"--GlobeandMail.com, April 23, 2008\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eALAN AXELROD\u003c\/b\u003e is the author of numerous business and management books, including \u003ci\u003eEisenhower on Leadership\u003c\/i\u003e and two \u003ci\u003eBusinessWeek\u003c\/i\u003e best sellers: \u003ci\u003ePatton on Leadership\u003c\/i\u003e and \u003ci\u003eElizabeth I, CEO\u003c\/i\u003e. He is a popular speaker on leadership and has delivered speeches at venues as diverse as the Florida City and County Management Association in Orlando and the Excellence in Government Conference in Washington, D.C. He has been featured in \u003ci\u003eFortune, BusinessWeek,\u003c\/i\u003e and \u003ci\u003eInc.\u003c\/i\u003e and is a frequent guest on news programs.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEDISON ON INNOVATION\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThere is no question that Edison was and remains the name-brand marquee inventive genius—a 'modern Prometheus' no less or, at the very least, the 'Wizard of Menlo Park.' And that is precisely the problem. Geniuses may create any number of wonderful things, but otherwise they're really of no use to the rest of us—the non-geniuses.\u003c\/i\u003e\"—From the Preface \u003c\/p\u003e\u003cp\u003eBut what if Edison was no genius? What if he just acted like one? And what if we all could follow his example? \u003c\/p\u003e\u003cp\u003eIn this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison's \"genius\" to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison's life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles. \u003c\/p\u003e\u003cp\u003eIn contrast to many creative prodigies, Edison worked by \"open\" methods, making his processes relatively easy to study and emulate. Using Edison's own diaries, papers, and modern studies of his work, Axelrod draws out time-tested principles that can be applied by even the least creative among us. \u003ci\u003eEdison on Innovation\u003c\/i\u003e presents 102 key lessons, including \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExperiment with everything\u003c\/li\u003e \u003cli\u003eEmbrace problems\u003c\/li\u003e \u003cli\u003eStart small, scale up\u003c\/li\u003e \u003cli\u003eInnovate without inventing\u003c\/li\u003e \u003cli\u003eLearn the market\u003c\/li\u003e \u003cli\u003eCreate new uses for whatever you have\u003c\/li\u003e \u003cli\u003ePlan for spontaneity\u003c\/li\u003e \u003cli\u003eMake the problem the solution\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eEdison on Innovation\u003c\/i\u003e serves as a revelation to anyone who needs or wants to be creative on demand and for anyone whose business requires the continual creation of new ideas and the practical realization of the best of them.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989104410853,"sku":"NP9780787994594","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780787994594.jpg?v=1761782811","url":"https:\/\/k12savings.com\/es\/products\/edison-on-innovation-isbn-9780787994594","provider":"K12savings","version":"1.0","type":"link"}