{"product_id":"edison-in-the-boardroom-revisited-isbn-9781118004531","title":"Edison in the Boardroom Revisited","description":"\u003cb\u003eA revised and expanded edition of the groundbreaking \u003ci\u003eEdison in the Boardroom,\u003c\/i\u003e highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property\u003c\/b\u003e  \u003cp\u003eNow fully revised and expanded, \u003ci\u003eEdison in the Boardroom, Second Edition\u003c\/i\u003e takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter \u0026amp; Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFeatures updated interviews of companies, and a new treatment of the Profit Center Level\u003c\/li\u003e \u003cli\u003eUpdates stories and teachings from some of the most successful companies in the world\u003c\/li\u003e \u003cli\u003eShowcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eEdison in the Boardroom, Second Edition\u003c\/i\u003e compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Update Edison in the Boardroom? 3\u003c\/p\u003e \u003cp\u003eA Brief History 6\u003c\/p\u003e \u003cp\u003eThe Edison Mind-Set 11\u003c\/p\u003e \u003cp\u003eThe Intellectual Property Management System 18\u003c\/p\u003e \u003cp\u003eSummary 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Changing Environment for IP Management 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rise of the NPE (Nonpracticing Entity) 28\u003c\/p\u003e \u003cp\u003eTechnology Convergence 29\u003c\/p\u003e \u003cp\u003eThe Arrival of the Chief Intellectual Property Officer (CIPO) 30\u003c\/p\u003e \u003cp\u003eThe Globalization of Business 33\u003c\/p\u003e \u003cp\u003eThe Changing Legal Environment 38\u003c\/p\u003e \u003cp\u003eThe Continuing Lack of a Formal IP Marketplace 39\u003c\/p\u003e \u003cp\u003eThe Rise of the IP Investor 42\u003c\/p\u003e \u003cp\u003eSummary 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Level One: Defend Position 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Level One Companies Are Trying to Accomplish 48\u003c\/p\u003e \u003cp\u003eFunctions, Tools, and Capabilities Quiz: Questions Only You Can Answer 51\u003c\/p\u003e \u003cp\u003eBest Practices for Level One: Defend Position 56\u003c\/p\u003e \u003cp\u003eSummary 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Level Two: Manage Costs 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Level Two Companies Are Trying to Accomplish 72\u003c\/p\u003e \u003cp\u003eBest Practices for Level Two: Manage Costs 74\u003c\/p\u003e \u003cp\u003eSummary 92\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Level Three: Capture Value 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Level Three Companies Are Trying to Accomplish 94\u003c\/p\u003e \u003cp\u003eBest Practices for Level Three: Capture Value 95\u003c\/p\u003e \u003cp\u003eSummary 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Level Four: Synthesize Opportunities 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Level Four Companies Are Trying to Accomplish 120\u003c\/p\u003e \u003cp\u003eBest Practices for Level Four: Synthesize Opportunities 121\u003c\/p\u003e \u003cp\u003eSummary 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Level Five: Shape the Future 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Level Five Companies Are Trying to Accomplish 142\u003c\/p\u003e \u003cp\u003eThe Characteristics of the Future 143\u003c\/p\u003e \u003cp\u003eThe Characteristics of Sustainable Corporations 143\u003c\/p\u003e \u003cp\u003eBest Practices for Level Five: Shape the Future 148\u003c\/p\u003e \u003cp\u003eSummary 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 What to Do When You're Not on the Pyramid 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIs My Company on the Pyramid? 162\u003c\/p\u003e \u003cp\u003eIs My Company a Candidate for the Edison Pyramid? 163\u003c\/p\u003e \u003cp\u003eCharacterizing IP-Indifferent Companies 164\u003c\/p\u003e \u003cp\u003eHow Companies Can Destroy Value 167\u003c\/p\u003e \u003cp\u003eMoving toward the Edison Hierarchy 170\u003c\/p\u003e \u003cp\u003eSummary 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Procter \u0026amp; Gamble Journey 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeyond Make and Sell 174\u003c\/p\u003e \u003cp\u003eOut-Licensing Technology 175\u003c\/p\u003e \u003cp\u003eAdditional Growth via Effective Policy Changes 176\u003c\/p\u003e \u003cp\u003eReinventing and Integrating Trademarks and Brands 177\u003c\/p\u003e \u003cp\u003eLooking Externally 180\u003c\/p\u003e \u003cp\u003eIP as an Enabler to Innovation 184\u003c\/p\u003e \u003cp\u003eLooking Forward 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix A Significant Developments in Intellectual Property Law in the Past 10 Years 187\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eMark Radcliffe\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eRecognition of Value of IP Rights 188\u003c\/p\u003e \u003cp\u003eDevelopments in Patent Law 194\u003c\/p\u003e \u003cp\u003eDevelopments in Copyright Law 205\u003c\/p\u003e \u003cp\u003eDevelopments in Trademark Law 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix B The Rise of Patent Aggregators 215\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eKent Richardson and Erik Oliver\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eTerminology 215\u003c\/p\u003e \u003cp\u003eBackground 216\u003c\/p\u003e \u003cp\u003eValuation of Patents in the Aggregation Context 219\u003c\/p\u003e \u003cp\u003eClassification Based on Business Model 220\u003c\/p\u003e \u003cp\u003eIntellectual Ventures 224\u003c\/p\u003e \u003cp\u003ePatent Aggregators: Good or Bad 225\u003c\/p\u003e \u003cp\u003eFuture Aggregator Ecosystem Directions 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix C A Closer Look at IP Damages 229\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eEric Shih and Rob Kramer\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePatent Damages 230\u003c\/p\u003e \u003cp\u003eEntire Market Value Rule 231\u003c\/p\u003e \u003cp\u003eThe Road Ahead 236\u003c\/p\u003e \u003cp\u003eNotes 237\u003c\/p\u003e \u003cp\u003eAbout the Authors 243\u003c\/p\u003e \u003cp\u003eIndex 245\u003c\/p\u003e \u003cb\u003eSUZANNE S. HARRISON\u003c\/b\u003e is a cofounder and Principal in Percipience LLC, a board-level advisory firm focused on intellectual property strategy and management, quantifying and mitigating IP risk, increasing IP value capture and focused innovation. She is also the convener of the ICM Gathering, a group of global companies that has been meeting since 1995 to define, create, and benchmark best practices around Intellectual Property Management (IPM) and other intangibles (I-stuff). An intellectual property expert testifying on both damages and IP management activities, she has written numerous articles and is coauthor of \u003ci\u003eEinstein in the Boardroom\u003c\/i\u003e, also published by Wiley. \u003cp\u003e\u003cb\u003eDr. PATRICK H. SULLIVAN\u003c\/b\u003e is an expert on extracting value from intangibles. He has pioneered the development of methods and practices for analyzing, valuing and managing intangibles for business purposes. He has consulted with over 1,000 companies on issues related to value extraction and valuation. He is a court-approved expert on valuing intangibles and has pioneered the development of valuation methodologies specifically for intellectual property. He is a frequent speaker and has published several dozen articles on valuation and value extraction. His other books include \u003ci\u003eTechnology Licensing, Profiting from Intellectual Capital, Value-Driven Intellectual Capital\u003c\/i\u003e, and \u003ci\u003eEinstein in the Boardroom\u003c\/i\u003e, all from Wiley.\u003c\/p\u003e   \u003cp\u003e\u003cb\u003ePRAISE FOR EDISON IN THE BOARDROOM REVISED\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"The second edition of \u003ci\u003eEdison in the Boardroom\u003c\/i\u003e surpasses the first. It is a timely peek behind the scenes at how companies manage and measure some of their most valuable assets, and how businesses use them to succeed.\"\u003cbr\u003e \u003cb\u003e—SCOTT FRANK,\u003c\/b\u003e President and CEO, AT\u0026amp;T Intellectual Property  \u003c\/p\u003e\u003cp\u003e\"In this second edition of \u003ci\u003eEdison in the Boardroom\u003c\/i\u003e, Suzanne Harrison and Patrick Sullivan have really managed to identify and integrate the major changes of the last ten years that have changed the Intellectual Asset Management landscape. Now more than ever, a business strategy without an IP strategy is no strategy!\"\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e—RUUD PETERS,\u003c\/b\u003e Chief Intellectual Property Officer, Philips  \u003c\/p\u003e\u003cp\u003e\"A must-read for anyone involved in Open Innovation. This latest installment in the Boardroom series offers keen insights, stories and best practices, enabling us to learn from each other to become even more effective strategic innovation partners.\"\u003cbr\u003e \u003cb\u003e—JEFF WEEDMAN,\u003c\/b\u003e Vice President, Global Business Development, Procter \u0026amp; Gamble  \u003c\/p\u003e\u003cp\u003e\"Recognized around the world as pioneers in the emerging field of intellectual property strategy, Suzanne Harrison and Patrick Sullivan deliver a must-read guide for business executives ready to maximize the creation and exploitation opportunities for their companies' intellectual property. \u003ci\u003eEdison in the Boardroom Revisited\u003c\/i\u003e presents an insider's view of the best IP practices used at the world's leading innovation companies organized in an easy-to-understand framework that can be used by companies at all stages of maturity, in any industry, whether now or in the future. This book should be read and re-read by anyone serious about understanding IP strategy.\"\u003cbr\u003e \u003cb\u003e—ALLEN M. LO,\u003c\/b\u003e Deputy General Counsel and Vice President, Intellectual Property, Juniper Networks, Inc.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989104279781,"sku":"NP9781118004531","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118004531.jpg?v=1761782811","url":"https:\/\/k12savings.com\/es\/products\/edison-in-the-boardroom-revisited-isbn-9781118004531","provider":"K12savings","version":"1.0","type":"link"}