{"product_id":"eboot-camp-isbn-9780470411599","title":"eBoot Camp","description":"In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.  \u003cb\u003eSection 1. To Play (And Win!) The Search-Engine Game.\u003c\/b\u003e  \u003cp\u003eChapter 1. Anatomy of a Search Engine.\u003c\/p\u003e \u003cp\u003eWhich search engines to focus on and the difference between organic and paid searches.\u003c\/p\u003e \u003cp\u003eChapter 2. Sponsored Ads.\u003c\/p\u003e \u003cp\u003eUsed the right way, paying for placement on Google and other search engines can be very profitable for small businesses.\u003c\/p\u003e \u003cp\u003eChapter 3. Domain Names and Alternate Domain Names.\u003c\/p\u003e \u003cp\u003eCreate your virtual storefront.\u003c\/p\u003e \u003cp\u003eChapter 4. Keywords.\u003c\/p\u003e \u003cp\u003eThe most important list you'll ever make.\u003c\/p\u003e \u003cp\u003eChapter 5. Title Tag.\u003c\/p\u003e \u003cp\u003eThe gateway from a search engine to your Website.\u003c\/p\u003e \u003cp\u003eChapter 6. Meta Description Tag.\u003c\/p\u003e \u003cp\u003eYour chance to tell a search-engine user why they should click on your link over all the others.\u003c\/p\u003e \u003cp\u003eChapter 7. Homepage Content.\u003c\/p\u003e \u003cp\u003eCreate content with two audiences in mind: your customers and the search engines.\u003c\/p\u003e \u003cp\u003eChapter 8. Link Popularity.\u003c\/p\u003e \u003cp\u003eLearn how to increase your Website's popularity and become more noticeable with the search engines.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2. Create a Web Presence to Increase Your Website Traffic and Turn Internet Surfers into Customers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9. Hurl Your URL.\u003c\/p\u003e \u003cp\u003eThe easiest way to effectively market your Website.\u003c\/p\u003e \u003cp\u003eChapter 10. Networking Sites.\u003c\/p\u003e \u003cp\u003eGenerate new business through these powerful networking tools.\u003c\/p\u003e \u003cp\u003eChapter 11. Articles.\u003c\/p\u003e \u003cp\u003eBe known as a content expert in your field and allow others to market your Website for you.\u003c\/p\u003e \u003cp\u003eChapter 12. Press Releases.\u003c\/p\u003e \u003cp\u003eCreate buzz about your products and services and make a huge impact on search engines.\u003c\/p\u003e \u003cp\u003eChapter 13. Blogs.\u003c\/p\u003e \u003cp\u003eA blank canvas for you to inform people about your products or services and, hopefully, get them addicted to your content.\u003c\/p\u003e \u003cp\u003eChapter 14. Opt-in Forms.\u003c\/p\u003e \u003cp\u003eTurn someone who's just browsing into a paying customer.\u003c\/p\u003e \u003cp\u003eChapter 15. eMail Marketing.\u003c\/p\u003e \u003cp\u003eStay “top of mind” with your customers.\u003c\/p\u003e \u003cp\u003eChapter 16. Video.\u003c\/p\u003e \u003cp\u003eThe hottest Internet marketing strategy is easy to do and costs less than two hundred dollars.\u003c\/p\u003e \u003cp\u003eChapter 17. Website Usability and Design.\u003c\/p\u003e \u003cb\u003eCorey Perlman\u003c\/b\u003e is the President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Through interactive books, seminars, and workshops, Corey quickly transforms business owners, entrepreneurs, and company employees into Internet marketing \"propeller-heads.\" For more information, go to www.TheEbootcamp.com.  \u003cp\u003eThe Internet is a huge virtual marketplace populated by millions upon millions of potential customers. It's also flooded with web sites, vendors, and businesses—all vying for the attention of those millions of potential customers. In this vast and chaotic online world, how do you get noticed and grow your business?\u003c\/p\u003e \u003cp\u003eeBoot Camp gives you the tools to garner the online attention your business needs to thrive. Using a combination of search engine optimization (SEO) techniques, keywords, blogs, e-newsletters, press releases, and other tools, the book shows you how to maximize your online exposure and bring in new customers in droves. Best of all, you can do it all yourself in just a few hours a week, without the hassle or expense of hiring a professional Internet marketer.\u003c\/p\u003e \u003cp\u003eInside, you'll find more than a dozen different strategies that will directly impact your search engine rankings and online visibility. In addition, the book offers tips for maximum effectiveness, walkthroughs for review and clarification, practice exercises to apply what you've learned, and real-world case studies to show you how these tactics have helped businesses succeed. Finally, a wealth of online resources is spread throughout the book to provide further guidance, support, and ideas.\u003c\/p\u003e \u003cp\u003eeBoot Camp gives you everything you need to grow your business online. Practical, easy to use, and packed with proven strategies, it helps you expand your presence on the Web, thereby increasing your site traffic, custom-ers, and sales. Take a short stint in eBoot Camp and win the war for online attention.\u003c\/p\u003e  \u003cb\u003ePRAISE FOR \u003ci\u003eeBOOT CAMP\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"Good tools, good book, good reading!\"\u003cbr\u003e —MICHAEL GERBER, author of the #1 New York Times bestseller \u003ci\u003eThe E-Myth Revisited\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Understanding how to do business on the Internet is an essential part of business today. \u003ci\u003eeBoot Camp\u003c\/i\u003e is packed with low-cost, easy-to-implement strategies that will help boost your search engine ranking and drive traffic to your web site. Every small business owner and entrepreneur should own a copy.\"\u003cbr\u003e —T. HARV EKER, author of the #1 New York Times bestseller \u003ci\u003eSecrets of the Millionaire Mind\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Do you want to ignite your sales and drastically increase profits through the Internet? This is the first book that gives practical, easy-to-follow action steps proven to increase traffic to your web site. You'll think Corey Perlman wrote eBoot Camp just for you.\"\u003cbr\u003e —SHARON LECHTER, Member of the President's Advisory Council on Financial Literacy, international bestselling author, coauthor of Three Feet from Gold with The Napoleon Hill Foundation, founder of YOUTHPreneur.com\u003c\/p\u003e \u003cp\u003e\"Corey Perlman has written a great primer on using technology to market effectively. \u003ci\u003eeBoot Camp\u003c\/i\u003e provides a complete overview that is easy to understand and easy to implement. Read this book for a quick and concise game plan for using the Internet to grow your business.\"\u003cbr\u003e —MARK SANBORN, President, Sanborn \u0026amp; Associates, Inc., and bestselling author of \u003ci\u003eThe Fred Factor\u003c\/i\u003e, \u003ci\u003eYou Don't Need a Title to Be a Leader\u003c\/i\u003e, and \u003ci\u003eThe Encore Effect\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989097726181,"sku":"NP9780470411599","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470411599.jpg?v=1761782785","url":"https:\/\/k12savings.com\/es\/products\/eboot-camp-isbn-9780470411599","provider":"K12savings","version":"1.0","type":"link"}