{"product_id":"e-commerce-isbn-9780471493037","title":"E-Commerce","description":"A comprehensive introduction to the underlying technologies of e-commerce\u003cbr\u003e This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server-side programming techniques, cryptography and Internet security, and how to take advantage of leading-edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know-how in business context, the authors then walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide.Dieses Buch besticht durch die ausführliche Behandlung von Schlüsseltechnologien und deren Integration zum Aufbau einer zuverlässig funktionierenden E-Commerce-Anwendung: Ein ideales Lehrbuch für das ständig wachsende Seminarangebot auf diesem Gebiet, das auch die technischen Aspekte des webbasierten E-Business erläutert! Das Potential von Mobile Agents, WAP, XML und Data-Mining-Techniken wird detailliert behandelt. Eine Fallstudie (VBS, Virtual Bookstore) lässt die technischen Ausführungen lebendig werden. Schrittweise aufgebaute Programmierübungen mit Lösungsvorschlägen werden auf dem zugehörigen Webserver zur Verfügung gestellt. Preface.\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e PART I: TECHNOLOGIES (fundamentals).\u003cbr\u003e \u003cbr\u003e Internet and world wide web.\u003cbr\u003e \u003cbr\u003e Client-side programming.\u003cbr\u003e \u003cbr\u003e Server-side programming I: servlet fundamentals.\u003cbr\u003e \u003cbr\u003e Server-side programming II: database connectivity.\u003cbr\u003e \u003cbr\u003e Server-side programming III: session tracking.\u003cbr\u003e \u003cbr\u003e Basic cryptography for enabling e-commerce.\u003cbr\u003e \u003cbr\u003e Internet security.\u003cbr\u003e \u003cbr\u003e Advanced technologies for e-commerce.\u003cbr\u003e \u003cbr\u003e PART 2: APPLICATIONS.\u003cbr\u003e \u003cbr\u003e Internet payment systems.\u003cbr\u003e \u003cbr\u003e Consumer-oriented e-commerce.\u003cbr\u003e \u003cbr\u003e Business-oriented e-commerce.\u003cbr\u003e \u003cbr\u003e E-service.\u003cbr\u003e \u003cbr\u003e Web advertising and web publishing.\u003cbr\u003e \u003cbr\u003e Step-by-Step Exercises for Building the VBS.\u003cbr\u003e \u003cbr\u003e Index. \"Available as a paperback student edition, the book is excellent value for money\" (Computer Bulletin, May 2002) \u003cp\u003e\u003cb\u003eHenry Chan\u003c\/b\u003e is the author of \u003ci\u003eE-Commerce: Fundamentals and Applications\u003c\/i\u003e, published by Wiley.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRaymond Lee\u003c\/b\u003e is the author of \u003ci\u003eE-Commerce: Fundamentals and Applications\u003c\/i\u003e, published by Wiley.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTharam Dillon\u003c\/b\u003e is the author of \u003ci\u003eE-Commerce: Fundamentals and Applications\u003c\/i\u003e, published by Wiley.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eElizabeth Chang\u003c\/b\u003e is the author of \u003ci\u003eE-Commerce: Fundamentals and Applications\u003c\/i\u003e, published by Wiley.\u003c\/p\u003e Learning how to build useful e-commerce applications is challenging and exciting because it involves knowing a little about a lot of different computing technologies including networking, security, programming, human computer interface design and database design. This is a book that brings breadth in its coverage of technologies and discusses how to integrate them to achieve business aims.\u003cbr\u003e \u003cbr\u003e It covers the full range of relevant web technologies and protocols and it focuses particularly on techniques that are most suitable for e-commerce application building.\u003cbr\u003e \u003cbr\u003e \"highly recommendable ...The major strength of the book is the fact that it is comprehensive, and that by following the code examples, readers will be able to actually see how e-commerce web sites can be put together. \"\u003cbr\u003e Fintan Clear , Brunel University\u003cbr\u003e \u003cbr\u003e \"the text clearly provides an extremely full and appropriate coverage of the issues. As such it has major market potential as a core text for both postgraduate and undergraduate e-commerce programmes.\"\u003cbr\u003e Ian Chaston, Reader in Management University of Plymouth, UK\u003cbr\u003e \u003cbr\u003e \"a very comprehensive and up to date description of the use of the internet to buy and sell goods and services. It covers all the major types of e-commerce, Business to Business (B2B), Business to Consumer (B2C), Consumer to Business (C2B) and Consumer to Consumer (C2C).\"\u003cbr\u003e David Wortley, Mass Mitec.\u003cbr\u003e \u003cbr\u003e \"the technical content is excellent\"\u003cbr\u003e Maxime Bombardier, Senior Computer Systems Analyst, Sintaks, a Canon USA Division","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989094318309,"sku":"NP9780471493037","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471493037.jpg?v=1761782771","url":"https:\/\/k12savings.com\/es\/products\/e-commerce-isbn-9780471493037","provider":"K12savings","version":"1.0","type":"link"}