{"product_id":"drawing-product-ideas-isbn-9781119835851","title":"Drawing Product Ideas","description":"\u003cp\u003e\u003cb\u003eExplore straightforward drawing skills to help you communicate product ideas exponentially faster than you could with text\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDrawing Product Ideas: Fast and Easy UX Drawing for Anyone, RSA Fellow and Google Data Visualization Lead\u003c\/i\u003e, Kent Eisenhuth delivers a new and exciting guide to effectively communicating product ideas by drawing just two simple things: boxes and lines! In the book, you'll learn why drawing is important and how it supports the design thinking process. You'll also discover how to build your drawing toolkit by exploring your own personal drawing style.\u003c\/p\u003e \u003cp\u003eThe author also includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategies for how to use your drawing to support your solutions to real-world problems\u003c\/li\u003e \u003cli\u003eTips and tricks for applying your new drawing skills in a workshop setting, in real-time\u003c\/li\u003e \u003cli\u003eAn illuminating foreword by the celebrated Manuel Lima, a Fellow of the Royal Society of Arts\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn essential volume for engineers, researchers, and product managers, \u003ci\u003eDrawing Product Ideas\u003c\/i\u003e is also an indispensable blueprint for anyone seeking to improve their public, ad-hoc drawing skills.\u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Why Draw? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExplore an Idea 2\u003c\/p\u003e \u003cp\u003eGain a Shared Understanding 5\u003c\/p\u003e \u003cp\u003eImprove Collaboration 7\u003c\/p\u003e \u003cp\u003eAnyone Can Draw 7\u003c\/p\u003e \u003cp\u003eRight Time and Place 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Reframing Our Thinking 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBreaking It Down 17\u003c\/p\u003e \u003cp\u003eIntroducing the System 19\u003c\/p\u003e \u003cp\u003eCommon Drawings 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Lines and Points 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTelling Stories with Lines 34\u003c\/p\u003e \u003cp\u003eMaking Meaning with Points 42\u003c\/p\u003e \u003cp\u003eTools and Materials 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Building From Rectangles 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Diagrams 48\u003c\/p\u003e \u003cp\u003eContent Elements 55\u003c\/p\u003e \u003cp\u003eNavigation Elements 58\u003c\/p\u003e \u003cp\u003eForms 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Building From Circles, Triangles, and More 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCircular Elements 81\u003c\/p\u003e \u003cp\u003eTriangular Elements 89\u003c\/p\u003e \u003cp\u003eAdvanced Icons and Symbols 92\u003c\/p\u003e \u003cp\u003eRepresenting Interactions 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Illustrating Light, Motion, and Other Concepts 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShading Techniques 103\u003c\/p\u003e \u003cp\u003eUsing Accent Marks 105\u003c\/p\u003e \u003cp\u003eLooking at Lighting 105\u003c\/p\u003e \u003cp\u003eUsing Elevation 110\u003c\/p\u003e \u003cp\u003eUsing Texture 116\u003c\/p\u003e \u003cp\u003eCapturing Motion 119\u003c\/p\u003e \u003cp\u003eConveying Luminance 120\u003c\/p\u003e \u003cp\u003eCommunicating Sound 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The System 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePutting It Together 128\u003c\/p\u003e \u003cp\u003eCreating Something New 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Using Flows To Tell Stories 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting with the Syntax 139\u003c\/p\u003e \u003cp\u003eShowing Interactions 142\u003c\/p\u003e \u003cp\u003eJust Enough Information 144\u003c\/p\u003e \u003cp\u003eDepicting Transitions 145\u003c\/p\u003e \u003cp\u003eLabels and Annotations 147\u003c\/p\u003e \u003cp\u003eBeing Conscious of Composition 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Telling Engaging Stories 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReal-World\u003c\/p\u003e \u003cp\u003eConstraints 160\u003c\/p\u003e \u003cp\u003eInvoking Emotion 166\u003c\/p\u003e \u003cp\u003eAdapting the Visual Language 170\u003c\/p\u003e \u003cp\u003eWayfinding and Landmarks 174\u003c\/p\u003e \u003cp\u003eChoreography and Timing 178\u003c\/p\u003e \u003cp\u003ePackaging Your Drawings 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Moving Forward 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWorks Cited 185\u003c\/p\u003e \u003cp\u003eIndex 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKent Eisenhuth\u003c\/b\u003e is a Fellow of the Royal Society of Arts. Kent has developed visual languages that improve collaboration, comprehension, and decision-making across a wide array of Google products including Fitbit, Google Cloud, and Alphabet's Loon. Kent leads Google's Data Accessibility program. He previously led Google Cloud's Data Visualization Program and coauthored the data visualization specs for Material Design. Kent's work and ideas have appeared in many publications, including \u003ci\u003eThe Guardian, UXmatters, ACM\u003c\/i\u003e journals, and \u003ci\u003eSmashing Magazine.\u003c\/i\u003e Kent has presented talks and ideas at many conferences, such as IxDA's Interaction, SXSW, and the Israeli Visualization Conference, and he is a frequent guest lecturer at several universities in the United States.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiscover simple drawing skills you'll use to communicate product ideas quickly and easily\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"At the center of the Venn Diagram that contains Leonardo da Vinci's sketchbooks, Buckminster Fuller's drawings, and Google UX, there sits Kent Eisenhuth. Like Leo and Bucky, Kent knows that drawing is the secret sauce to defying experience complexity and driving user change. In this incredibly useful book, Kent teaches you how to make drawings that make a difference.\"\u003cbr\u003e—\u003cb\u003eDan Roam,\u003c\/b\u003e author of \u003ci\u003eThe Back of the Napkin\u003c\/i\u003e and \u003ci\u003eDraw to Win\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"This book is a great reminder for any problem solver that starting with drawings can help us clarify key concepts, they allow us to iterate quickly, and they provide an alternative way to communicate ideas which promotes inclusion.\"\u003cbr\u003e—\u003cb\u003eJen Kozenski Devins,\u003c\/b\u003e Director of Accessibility UX, Google\u003c\/p\u003e \u003cp\u003e\"Everyone can't draw. But everyone can think. Eisenhuth's book starts from the non-artistic, functional thinking part of your brain to get your digital product or service business idea right. And he then walks you through how to take that vision and communicate it to all the stakeholders you'll need to convince, guide, and lead to victory.\"\u003cbr\u003e—\u003cb\u003eJohn Maeda,\u003c\/b\u003e 16th President of RISD and author of \u003ci\u003eThe Laws of Simplicity\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDrawing Product Ideas: Fast and Easy UX Drawing for Anyone,\u003c\/i\u003e RSA Fellow and Google Data Visualization Lead, Kent Eisenhuth, delivers a fresh and practical roadmap to the rich communication of product ideas by drawing just two easy things: boxes and lines. The author discusses strategies for using drawing to support your solutions to real-world problems and tips and tricks for applying your new drawing skills in real-time and in a workshop setting. He taps into the growing intersection of the design thinking and user experience disciplines to reveal an actionable 'how-to guide' to quick, easy, and effective visual communication.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989084848357,"sku":"NP9781119835851","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119835851.jpg?v=1761782734","url":"https:\/\/k12savings.com\/es\/products\/drawing-product-ideas-isbn-9781119835851","provider":"K12savings","version":"1.0","type":"link"}