{"product_id":"dont-fall-for-it-isbn-9781119605164","title":"Don't Fall For It","description":"\u003cp\u003e\u003cb\u003eLearn financial and business lessons from some of the biggest frauds in history\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy does financial fraud persist? History is full of sensational financial frauds and scams. Enron was forced to declare bankruptcy after allegations of massive accounting fraud, wiping out $78 billion in stock market value. Bernie Madoff, the largest individual fraudster in history, built a $65 billion Ponzi scheme that ultimately resulted in his being sentenced to 150 years in prison. People from all walks of life have been scammed out of their money: French and British nobility looking to get rich quickly, farmers looking for a miracle cure for their health ailments, several professional athletes, and some of Hollywood’s biggest stars. No one is immune from getting deceived when money is involved. \u003ci\u003eDon’t Fall For It \u003c\/i\u003eis a fascinating look into some of the biggest financial frauds and scams ever.\u003c\/p\u003e \u003cp\u003eThis compelling book explores specific instances of financial fraud as well as some of the most successful charlatans and hucksters of all-time. Sharing lessons that apply to business, money management, and investing, author Ben Carlson answers questions such as: Why do even the most intelligent among us get taken advantage of in financial scams? What make fraudsters successful? Why is it often harder to stay rich than to get rich? Each chapter in examines different frauds, perpetrators, or victims of scams. These real-life stories include anecdotes about how these frauds were carried out and discussions of what can be learned from these events. This engaging book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores the business and financial lessons drawn from some of history’s biggest frauds\u003c\/li\u003e \u003cli\u003eDescribes the conditions under which fraud tends to work best\u003c\/li\u003e \u003cli\u003eExplains how people can avoid being scammed out of their money\u003c\/li\u003e \u003cli\u003eSuggests practical steps to reduce financial fraud in the future\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDon’t Fall For It: A Short History of Financial Scams \u003c\/i\u003eis filled with engrossing real-life stories and valuable insights, written for finance professionals, investors, and general interest readers alike.\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 No One Sells Miracles 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoats as Viagra? 7\u003c\/p\u003e \u003cp\u003eRadio 9\u003c\/p\u003e \u003cp\u003eThe Placebo Effect 10\u003c\/p\u003e \u003cp\u003eCorrelation Does Not Imply Causation 11\u003c\/p\u003e \u003cp\u003eSame as It Ever Was 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 How to Sell Anything 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Count 18\u003c\/p\u003e \u003cp\u003eSelling the Eiffel Tower 20\u003c\/p\u003e \u003cp\u003eEveryone is in Sales 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Fast Money 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Promise of Huge Returns with Minimal Effort 29\u003c\/p\u003e \u003cp\u003eWhen Trust Goes too Far 32\u003c\/p\u003e \u003cp\u003eDo Your Homework 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 It’s the End of the World as We Know It 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCognitive Dissonance 41\u003c\/p\u003e \u003cp\u003eThe Man Who Walked on Water 43\u003c\/p\u003e \u003cp\u003eNo One Knows What’s Going to Happen 45\u003c\/p\u003e \u003cp\u003eWhy Pessimism Sells Better than Optimism 47\u003c\/p\u003e \u003cp\u003eThe Value of ‘I Don’t Know’ 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Sleight of Hand 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBad Brad 53\u003c\/p\u003e \u003cp\u003eA Magician Reveals His Secrets 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 When Success Doesn’t Translate 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefeated by Decency 62\u003c\/p\u003e \u003cp\u003eDon’t Try to Get Rich Twice 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 When Fraud Flourishes 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen There’s an ‘Expert’ with a Good Story 71\u003c\/p\u003e \u003cp\u003eWhen Greed is Abundant 73\u003c\/p\u003e \u003cp\u003eWhen Capital Becomes Blind 74\u003c\/p\u003e \u003cp\u003eWhen the Banking Industry Gets Involved 76\u003c\/p\u003e \u003cp\u003eWhen Individuals Begin Taking Their Cues from the Crowd 77\u003c\/p\u003e \u003cp\u003eWhen Markets are Rocking 79\u003c\/p\u003e \u003cp\u003eWhen the Opportunity Presents Itself 80\u003c\/p\u003e \u003cp\u003eWhen Human Beings are Involved 81\u003c\/p\u003e \u003cp\u003eWhen Innovation Runs Rampant 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The Siren Song of New Technologies 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Railway Napoleon 87\u003c\/p\u003e \u003cp\u003eThe Media’s Role in a Bubble 90\u003c\/p\u003e \u003cp\u003eThe Other Side 93\u003c\/p\u003e \u003cp\u003eThe Silver Lining of a Market Crash 94\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Seductive Power of FOMO 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Create a Monopoly 98\u003c\/p\u003e \u003cp\u003eThe Roaring 20s 100\u003c\/p\u003e \u003cp\u003eWhen the Tide Goes Out 102\u003c\/p\u003e \u003cp\u003eNot a Ponzi but Close Enough 103\u003c\/p\u003e \u003cp\u003eThe Seductive Power of FOMO 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Type I Charlatan 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJohn Law and the Mississippi Company 111\u003c\/p\u003e \u003cp\u003eSpeculation is a Hell of a Drug 113\u003c\/p\u003e \u003cp\u003ePop Goes the Bubble 115\u003c\/p\u003e \u003cp\u003eType I and Type II Charlatans 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Type II Charlatan 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe South Sea Company 123\u003c\/p\u003e \u003cp\u003eType II Charlatan John Blunt 124\u003c\/p\u003e \u003cp\u003eThe Bubble Act 127\u003c\/p\u003e \u003cp\u003eThe Echo Bubble and Dunbar’s Number 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Fooled by Intelligence 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNewton’s Mania 134\u003c\/p\u003e \u003cp\u003eThe Problem with Smartest People in the Room 135\u003c\/p\u003e \u003cp\u003eWhy Smart People Make Dumb Decisions 137\u003c\/p\u003e \u003cp\u003eFooling Yourself with Complexity 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 How Gullible are You? 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePonzi versus Bernie 146\u003c\/p\u003e \u003cp\u003eThe Sacred Relationship 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 The Easiest Person to Fool 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Rich versus Staying Rich 156\u003c\/p\u003e \u003cp\u003eShot out of a Cannon 157\u003c\/p\u003e \u003cp\u003eThe Biggest Fraud of All 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion: Six Signs of Financial Fraud 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. The Money Manager Has Custody of Your Assets 163\u003c\/p\u003e \u003cp\u003e2. There is an Aura of Exclusivity in the Pitch 164\u003c\/p\u003e \u003cp\u003e3. When the Strategy is too Complicated to Understand 165\u003c\/p\u003e \u003cp\u003e4. When the Story is too Good to Be True 166\u003c\/p\u003e \u003cp\u003e5. When the Returns are Ridiculously Good 167\u003c\/p\u003e \u003cp\u003e6. When They Tell You Exactly What You Want to Hear 168\u003c\/p\u003e \u003cp\u003eIndex 171\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eBEN CARLSON\u003c\/b\u003e is the Director of Institutional Asset Management at Ritholtz Wealth Management. He has spent his career helping various nonprofit, institutional, and high-net-worth clients plan and invest their money wisely. Ben is the creator of a popular financial blog and podcast and is the author of several books including \u003ci\u003eA Wealth of Common Sense: Why Simplicity Trumps Complexity in Any Investment Plan\u003c\/i\u003e and \u003ci\u003eOrganizational Alpha: How to Add Value in Institutional Asset Management.\u003c\/i\u003e   \u003c\/p\u003e\u003cp\u003eWe have all heard stories of people turning their money over to fraudsters in hopes of making some quick cash. How many times have you rolled your eyes upon hearing about someone falling for the ‘Nigerian Prince’ scam or the latest version of the classic ‘Pyramid’ scheme? You may think that you would never be so gullible, but the truth is we all make mistakes with our finances. You may never get roped into a multimillion-dollar Ponzi scheme, but it’s likely that, at some point, you may be tempted by the promise of easy money. Maybe the prospect of improved health or a new romance may tempt you. Fraudsters, con artists, and charlatans are everywhere—and they know just how to draw you in. They prey on fear, greed, vulnerability, and desperation. \u003c\/p\u003e\u003cp\u003eAnd many of them are extremely successful, right up until the time they get caught. \u003ci\u003eDon’t Fall for It: A Short History of Financial Scams \u003c\/i\u003eexplores some of the most sensational frauds and fraudsters in history. The goal of this book is twofold: to entertain and educate you about the world of financial scams and, more importantly, to help you make better decisions and avoid making harmful financial mistakes. Most business and finance books claim to provide the secret to success, but don’t mention the importance of avoiding failures. There is much more to learn from frauds, hucksters, and scams because they show you what \u003ci\u003enot\u003c\/i\u003e to do. \u003c\/p\u003e\u003cp\u003eThis engaging book examines the most scandalous instances of financial fraud and shows you some of the individuals who got away with it for years. Each chapter examines different frauds, perpetrators, or victims of scams. These engrossing, real-life stories include discussions of how these frauds were carried out and insights on spotting the six warning signs of fraud \u003ci\u003ebefore\u003c\/i\u003e you become a victim.  \u003c\/p\u003e\u003cp\u003eFraud can happen anywhere, to anyone. It’s easy to think of fraud victims as unsophisticated and easy to fool, yet some of the biggest frauds in history were perpetrated against wealthy, business-savvy individuals. Financial fraud is never going to disappear. For as long as money exists, there will be people trying to cheat you out of it. \u003ci\u003eDon’t Fall for It\u003c\/i\u003e will help you avoid being one of their victims.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989082357989,"sku":"NP9781119605164","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119605164.jpg?v=1761782722","url":"https:\/\/k12savings.com\/es\/products\/dont-fall-for-it-isbn-9781119605164","provider":"K12savings","version":"1.0","type":"link"}