{"product_id":"donor-cultivation-and-the-donor-lifecycle-map-website-isbn-9781118603772","title":"Donor Cultivation and the Donor Lifecycle Map, + Website","description":"\u003cb\u003eA fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits\u003c\/b\u003e  \u003cp\u003eA guide to better and more strategic fundraising, \u003ci\u003eDonor Cultivation and the Donor Life Cycle Map\u003c\/i\u003e presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStep-by-step guidance and practical tools for understanding and making the most of the donor lifecycle\u003c\/li\u003e \u003cli\u003eCoverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process\u003c\/li\u003e \u003cli\u003eFeatures a companion website with a variety of online tools to help readers implement key concepts\u003c\/li\u003e \u003cli\u003ePart of the Wiley Nonprofit Authority Series\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDonor Cultivation and the Donor Life Cycle Map\u003c\/i\u003e seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.\u003c\/p\u003e \u003cp\u003eForeword v\u003c\/p\u003e \u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eAnd So This Book 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Defining Donor Cultivation 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Donor Lifecycle Map 7\u003c\/p\u003e \u003cp\u003eWhy Focus on All Three Goals of Cultivation? 10\u003c\/p\u003e \u003cp\u003eThe Lifecycle Map as a Framework for Thinking about Donor Cultivation 13\u003c\/p\u003e \u003cp\u003eSummary 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Increasing Donor Diversity 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIncreasing Diversity Decreases Risk 17\u003c\/p\u003e \u003cp\u003eIllustrating the Numbers 20\u003c\/p\u003e \u003cp\u003eSummary 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Building a Foundation 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHighlight the Mission and How to Achieve It 28\u003c\/p\u003e \u003cp\u003eTake Advantage of a Strategic Plan 33\u003c\/p\u003e \u003cp\u003eBuild a Top-Notch Back Room 35\u003c\/p\u003e \u003cp\u003eSummary 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Utilizing Personal Donor Cultivation Tools 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePersonal Donor Cultivation Tools 48\u003c\/p\u003e \u003cp\u003eSummary 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Applying Nonpersonal Donor Cultivation Tools 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNonpersonal Donor Cultivation Tools 81\u003c\/p\u003e \u003cp\u003eSummary 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 The Intersection of Donor Cultivation Tools and the Donor Lifecycle Map 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCultivation Tools for Obtaining the First Gift 116\u003c\/p\u003e \u003cp\u003eCultivation Tools for Obtaining the Second Gift 120\u003c\/p\u003e \u003cp\u003eMoving Second Gift to Second-Year Active 127\u003c\/p\u003e \u003cp\u003eMultiyear Active 129\u003c\/p\u003e \u003cp\u003eMajor or Stretch Giving 133\u003c\/p\u003e \u003cp\u003eUltimate Giving 135\u003c\/p\u003e \u003cp\u003eSummary 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Determining Priorities among Donors 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Donor Pyramid 145\u003c\/p\u003e \u003cp\u003eAge 148\u003c\/p\u003e \u003cp\u003eGender 155\u003c\/p\u003e \u003cp\u003eSummary 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Impediments to Change 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Culture of Philanthropy and the Role of the Executive Director 163\u003c\/p\u003e \u003cp\u003eThe Board as an Obstacle to Change 170\u003c\/p\u003e \u003cp\u003eSummary 172\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 A Case Study in Effecting Change 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Little Background Information 176\u003c\/p\u003e \u003cp\u003eThe Interview 178\u003c\/p\u003e \u003cp\u003eSummary 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 (Re)engaging Lapsed Donors 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDrivers of Donor Loyalty 191\u003c\/p\u003e \u003cp\u003eThe Reasons Donors Stop Giving 194\u003c\/p\u003e \u003cp\u003eHow to Identify the Reason for Stopping Support 196\u003c\/p\u003e \u003cp\u003eClassifying Lapsed Donors 197\u003c\/p\u003e \u003cp\u003eDeveloping an Effective Reactivation Program 200\u003c\/p\u003e \u003cp\u003eApplying the Proper Tools 201\u003c\/p\u003e \u003cp\u003eWho Should Reactivate the Donor and How? 204\u003c\/p\u003e \u003cp\u003eIdentifying and Reactivating Ultimate-Giving Prospects 205\u003c\/p\u003e \u003cp\u003eSummary 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 The Donor Lifecycle Map and Cultivation Tools 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFeasibility of Effecting Change 210\u003c\/p\u003e \u003cp\u003eSummary 215\u003c\/p\u003e \u003cp\u003eAbout the Author 217\u003c\/p\u003e \u003cp\u003eAbout the Companion Website 219\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e   \u003cp\u003e\u003cb\u003eDeborah Kaplan Polivy, PhD, Fundraising Consultant\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Thank you for what I thought was the best donor cultivation presentation that I've ever heard. It was very clear that you had real-life examples from the wealth of experience you shared with us,\" wrote one Jewish Federation president after listening to Deborah Kaplan Polivy. \u003c\/p\u003e\u003cp\u003eDeborah began her professional career at Allied Jewish Community Services in Montreal, Quebec, and then helped establish two successful Jewish Federation foundations and also served as the Director of Total Financial Resource Development for the New Haven Federation. She was the Director of Development of Goodspeed Musicals, the originator of \u003ci\u003eAnnie\u003c\/i\u003e. She has served as a research associate at Yale University's Program on Nonprofit Organizations where she conducted studies on the United Way and corporate charitable payroll deduction programs. She has taught at McGill University, Smith and Trinity (Hartford) colleges, and has published numerous articles on fundraising and the nonprofit sector. \u003c\/p\u003e\u003cp\u003eAs a consultant, she has participated in several successful solicitations and trained many fundraising professionals on how to succeed in their positions, and she has led numerous workshops on the Role of the Board, particularly as it relates to fundraising. While she addresses all kinds of resource development, her specialty is endowment, and one of her favorite articles is \"Annual Gift, Endowment Gift, or Both?,\" which appeared in \u003ci\u003ePlanned Giving Today\u003c\/i\u003e. She has consulted with numerous organizations representing various fields of service. Her doctoral degree is from The Heller School for Social Policy and Management at Brandeis University, and her website is www.deborahpolivy.com.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003edonor cultivation \u003ci\u003eand the\u003c\/i\u003e donor lifecycle map\u003c\/b\u003e \u003ci\u003eA New Framework for Fundraising\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eIntroducing a conceptual and useful framework for thinking about donor cultivation, \u003ci\u003eDonor Cultivation and the Donor Lifecycle Map\u003c\/i\u003e reveals that donor cultivation is a deliberative process requiring careful consideration and purposeful inclusion in a development plan. \u003c\/p\u003e\u003cp\u003eAuthor Deborah Kaplan Polivy specifically addresses the topic of donor cultivation, which, when focused over the entire donor lifecycle, can become a logical and focused activity for obtaining increasingly large gifts. Defining the objectives of donor cultivation, Polivy presents the donor lifecycle map, illustrating how donor cultivation and the lifecycle map can help lead your nonprofit to more focused and strategic fundraising. \u003c\/p\u003e\u003cp\u003eWith a companion website featuring step-by-step guidance and practical tools that correspond with the donor lifecycle material presented, \u003ci\u003eDonor Cultivation and the Donor Lifecycle Map\u003c\/i\u003e explores: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhat donor cultivation means\u003c\/li\u003e \u003cli\u003eThe donor lifecycle map and cultivation tools\u003c\/li\u003e \u003cli\u003eDonor cultivation's relationship to the donor lifecycle map\u003c\/li\u003e \u003cli\u003eUsing the donor lifecycle map to increase diversity in a fundraising portfolio\u003c\/li\u003e \u003cli\u003ePersonal donor cultivation tools\u003c\/li\u003e \u003cli\u003eApplying nonpersonal donor cultivation tools\u003c\/li\u003e \u003cli\u003eThe intersection of donor cultivation tools and the donor lifecycle map\u003c\/li\u003e \u003cli\u003eDetermining priorities among donors\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRead \u003ci\u003eDonor Cultivation and the Donor Lifecycle Map\u003c\/i\u003e for proven guidance on fundraising that doesn't depend on a \"donor pyramid.\" Instead, discover how using a donor lifecycle map can lead to stellar results such as increased financial resources and a more stable bottom line for your nonprofit.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989082915045,"sku":"NP9781118603772","price":64.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118603772.jpg?v=1761782724","url":"https:\/\/k12savings.com\/es\/products\/donor-cultivation-and-the-donor-lifecycle-map-website-isbn-9781118603772","provider":"K12savings","version":"1.0","type":"link"}