{"product_id":"digital-business-transformation-isbn-9781119758679","title":"Digital Business Transformation","description":"\u003cp\u003e\u003cb\u003eFuel your business' transition into the digital age with this insightful and comprehensive resource\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Business Transformation: How Established Companies Sustain Competitive Advantage\u003c\/i\u003e offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, \u003ci\u003eDigital Business Transformation\u003c\/i\u003e delivers practical advice and approachable strategies to help businesses realize their digital potential.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Business Transformation\u003c\/i\u003e provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges\u003c\/li\u003e \u003cli\u003eHow to deconstruct decision-making throughout all levels of your organization\u003c\/li\u003e \u003cli\u003eHow to combine strategy, product, experience, engineering, and data to produce digital results\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, \u003ci\u003eDigital Business Transformation\u003c\/i\u003e delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.\u003c\/p\u003e \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1 \u003c\/b\u003e\u003cb\u003eNow 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 \u003c\/b\u003e\u003cb\u003eThe Death of Business as Usual 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt’s All Change 3\u003c\/p\u003e \u003cp\u003eTruth, Knowledge, Vision 4\u003c\/p\u003e \u003cp\u003eConstant Beta 9\u003c\/p\u003e \u003cp\u003eDigital Assets and Liabilities 10\u003c\/p\u003e \u003cp\u003eDigital Business Transformation: Why It’s More Than Just Technology 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 \u003c\/b\u003e\u003cb\u003eThe Four Forces of Connected Change 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCustomer Behaviors 16\u003c\/p\u003e \u003cp\u003eTechnological Change 18\u003c\/p\u003e \u003cp\u003eBusiness Models 23\u003c\/p\u003e \u003cp\u003eSocietal Change 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 \u003c\/b\u003e\u003cb\u003eWhat Is Slowing Down Established Businesses? Blocks, Brakes, and Behaviors 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTop-down Decision Making 33\u003c\/p\u003e \u003cp\u003eOrganizational Silos 33\u003c\/p\u003e \u003cp\u003eLegacy Technology 36\u003c\/p\u003e \u003cp\u003eShort-termism 38\u003c\/p\u003e \u003cp\u003eTalent Shortages 38\u003c\/p\u003e \u003cp\u003eValues and Culture (and Purpose) 40\u003c\/p\u003e \u003cp\u003e“Not Invented Here” 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2 \u003c\/b\u003e\u003cb\u003eNext 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 \u003c\/b\u003e\u003cb\u003eCharacteristics of a Digital Business 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Inconvenient Truth 47\u003c\/p\u003e \u003cp\u003eDecoding What Digital Companies Do Well 49\u003c\/p\u003e \u003cp\u003eDecoding How They Do It 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 \u003c\/b\u003e\u003cb\u003eThe Big Hairy Audacious Goals (BHAGs) of Digital Business Transformation 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Two BHAGs of Digital Business Transformation 58\u003c\/p\u003e \u003cp\u003eGoal 1: Developing the Muscle of Continuous Change (the PS How) 59\u003c\/p\u003e \u003cp\u003eGoal 2: Building the Capability to Identify and Realize Value (SPEED) 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 \u003c\/b\u003e\u003cb\u003eStrategy 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSwarm Intelligence 65\u003c\/p\u003e \u003cp\u003eThe Role of Strategy 66\u003c\/p\u003e \u003cp\u003eAnchor Strategy on Your Customer, Not Your Competition 67\u003c\/p\u003e \u003cp\u003eDetermine “Where to Play” by Looking at Your Market Differently (the D-3 Model) 68\u003c\/p\u003e \u003cp\u003e“How to Win”: View Your Transformation as a Portfolio of Moves 71\u003c\/p\u003e \u003cp\u003eBuild “Your” Capabilities: The Partner Ecosystem 73\u003c\/p\u003e \u003cp\u003eBringing Products to Market: The Elusive Product-Market Fit 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 \u003c\/b\u003e\u003cb\u003eProduct 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOperating in Constant Beta 77\u003c\/p\u003e \u003cp\u003eThe Relentless Hunt for Value 79\u003c\/p\u003e \u003cp\u003eThe Inconvenient Truths of Product 79\u003c\/p\u003e \u003cp\u003eThe Forces of Change in Product 81\u003c\/p\u003e \u003cp\u003eAgile, Lean, and DevOps 82\u003c\/p\u003e \u003cp\u003eBanking Case Study: Transforming Product 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 \u003c\/b\u003e\u003cb\u003eExperience 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEverything in Your Business Contributes to Your Customer Experience 89\u003c\/p\u003e \u003cp\u003eWhat Is Experience, Anyway? 90\u003c\/p\u003e \u003cp\u003eOrienting to the Customer 93\u003c\/p\u003e \u003cp\u003eBrand Is the Experience and Experience Is the Brand 95\u003c\/p\u003e \u003cp\u003eData and Computation 100\u003c\/p\u003e \u003cp\u003eWhat Makes a Great Experience? LEAD (Light, Ethical, Accessible, Dataful) 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 \u003c\/b\u003e\u003cb\u003eEngineering 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTechnology as a Cost Center to Technology as a Value-driver 108\u003c\/p\u003e \u003cp\u003eSpaghetti Tech: The Layers of Enterprise IT 110\u003c\/p\u003e \u003cp\u003eMoore’s Law 110\u003c\/p\u003e \u003cp\u003eLegacy Technology 111\u003c\/p\u003e \u003cp\u003eThe Impact of Product and Rise of Engineering 112\u003c\/p\u003e \u003cp\u003eTechnology and Engineering 114\u003c\/p\u003e \u003cp\u003eArchitecture: Cloud 115\u003c\/p\u003e \u003cp\u003eMicroservices 116\u003c\/p\u003e \u003cp\u003eWays of Working: Agile, Lean, DevOps 118\u003c\/p\u003e \u003cp\u003eEngineers 119\u003c\/p\u003e \u003cp\u003eAutomation 120\u003c\/p\u003e \u003cp\u003eIt’s All About the Talent 120\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 \u003c\/b\u003e\u003cb\u003eData 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData as an Asset 125\u003c\/p\u003e \u003cp\u003eGetting Started with Data 126\u003c\/p\u003e \u003cp\u003eUtility: How Do You Get Useful Data on the Right Audience? 128\u003c\/p\u003e \u003cp\u003eData Architecture: Is the Data in a Format and Structure That Are Accessible? 130\u003c\/p\u003e \u003cp\u003eData Science and Artificial Intelligence 131\u003c\/p\u003e \u003cp\u003eDesigning for Data: How Do You Design Your Products, Services, and Experiences to Collect Data? 133\u003c\/p\u003e \u003cp\u003eEthics: How Does Becoming Data-led Impact Your Ethical Responsibility? 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 \u003c\/b\u003e\u003cb\u003eLeading a Gryphon Organization 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning to Think Differently 138\u003c\/p\u003e \u003cp\u003eCharacteristics of a Gryphon Organization 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3 \u003c\/b\u003e\u003cb\u003eHow 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Components of Successful Digital Business Transformations 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Always Remember the Ultimate Goals of Digital Business Transformations (the DBT BHAGs) 149\u003c\/p\u003e \u003cp\u003e2. Align the Team Around a Shared Vision 150\u003c\/p\u003e \u003cp\u003e3. Get C-level Buy-In 151\u003c\/p\u003e \u003cp\u003e4. Anchor in Outcomes 151\u003c\/p\u003e \u003cp\u003e5. Seize Your Quick Wins and Communicate 152\u003c\/p\u003e \u003cp\u003e6. Move Fast 153\u003c\/p\u003e \u003cp\u003e7. Be Thoughtful About Your Governance Choices 154\u003c\/p\u003e \u003cp\u003e8. Choose Partners Who Will Co-create and Are a Fit for Your Team 155\u003c\/p\u003e \u003cp\u003e9. Keep Your Teams Small and Cross-functional 156\u003c\/p\u003e \u003cp\u003e10. Consider New Approaches to Funding That Match the Way Projects Work 157\u003c\/p\u003e \u003cp\u003e13 What Transformation Journeys Actually Look Like 159\u003c\/p\u003e \u003cp\u003eThey Are Never a Straight Line 159\u003c\/p\u003e \u003cp\u003eThey Require Treating Digital as More than a Channel 161\u003c\/p\u003e \u003cp\u003eThey Are Almost Always Driven by Uncertainty 163\u003c\/p\u003e \u003cp\u003eWithout a Clear Vision, Functions Get Disconnected Fast 165\u003c\/p\u003e \u003cp\u003eThe Many Paths to Transformation 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 \u003c\/b\u003e\u003cb\u003eThe Beginning 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy There Is No “End” 169\u003c\/p\u003e \u003cp\u003eWhere Do We Go from Here? 170\u003c\/p\u003e \u003cp\u003eWhat’s in Your Digital Moat? 173\u003c\/p\u003e \u003cp\u003eWhat Are You Building? 173\u003c\/p\u003e \u003cp\u003eEveryday Superheroes 174\u003c\/p\u003e \u003cp\u003eNotes 177\u003c\/p\u003e \u003cp\u003eAcknowledgments 185\u003c\/p\u003e \u003cp\u003eIndex 189\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eNIGEL VAZ\u003c\/b\u003e is CEO of Publicis Sapient, the digital business transformation company, and a member of the Executive Committee of Publicis Groupe. Named by \u003ci\u003eConsulting Magazine\u003c\/i\u003e as a Top 25 Global Leader, Vaz leads a 20,000-strong company that advises some of the world's largest businesses on their transformation initiatives. Publicis Sapient clients include British Gas, Carrefour, Goldman Sachs, Lufthansa, Marriott, McDonald's, National Institutes of Health, Nationwide, Nissan, T-Mobile, and Unilever. He is a regular commentator in broadcast and print media including the BBC, Bloomberg, CNBC, \u003ci\u003eCNN\u003c\/i\u003e, \u003ci\u003eThe Financial Times,\u003c\/i\u003e and \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, and is an inductee of the BIMA Digital Hall of Fame.   \u003c\/p\u003e\u003cp\u003eTraditional business models no longer work in the new normal. COVID-19, disruptive technologies, shifting consumer behaviors, and increasing awareness of the societal and environmental impacts of business and technology have forced companies to rethink their entire operation. Companies understand the urgent need to adapt in this time of rapid and fundamental change. The exciting and hopeful news is that digital business transformation increases growth, improves operational agility, creates more value, and provides better experiences for customers.  \u003c\/p\u003e\u003cp\u003eDrawing on decades of experience helping businesses transform, author Nigel Vaz, CEO of Publicis Sapient—one of world's largest digital consulting firms—shows established companies how to immediately adopt new ways of working and build new channels to connect with customers. \u003ci\u003eDigital Business Transformation\u003c\/i\u003e explains how to combine your 'SPEED' capabilities: strategy, product, experience, engineering, and data, for maximum impact and competitive advantage. The book also helps leaders understand: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhether to defend, differentiate, or disrupt their organization to meet digital challenges\u003c\/li\u003e \u003cli\u003eHow to create a company that is able to continually change\u003c\/li\u003e \u003cli\u003eHow to deconstruct decision-making at all levels of the organization\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003ePerfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions,\u003ci\u003e Digital Business Transformation\u003c\/i\u003e delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world. Today's leaders face exponential change and must make difficult decisions. Letting go of things that made your company successful is not easy. \u003ci\u003eDigital Business Transformation\u003c\/i\u003e is your coach.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for DIGITAL BUSINESS TRANSFORMATION\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"With the knowledge of the practitioner and a gift for the anecdote, Nigel offers a comprehensive and insightful overview of the seemingly boundless space of digital business transformation. Just as impressively, he has done so in a highly readable and accessible format. This book is a compelling account of why digital business transformation is so much bigger than technology alone.\"\u003cbr\u003e —\u003cb\u003eAlan Jope\u003c\/b\u003e, CEO, Unilever  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eDigital Business Transformation\u003c\/i\u003e explains with clarity and urgency why companies need to continually evolve to stay ahead of the curve. It's a timely and thoughtful 'how to' guide for those seeking to disrupt themselves and their industries. Nigel speaks with authority. He and Publicis Sapient's deep real-world experience and leadership in the digital space have been highly impactful in our own journey of transformation.\"\u003cbr\u003e —\u003cb\u003eArne M. Sorenson\u003c\/b\u003e, President and CEO, Marriott International  \u003c\/p\u003e\u003cp\u003e\"For any organization working towards a new digital future and more innovative culture, \u003ci\u003eDigital Business Transformation\u003c\/i\u003e is an essential read. This book explains not just why building digital capabilities is crucial to value creation, but how business leaders can navigate the challenges and reach the decisions they must make in order to innovate and remain relevant.\"\u003cbr\u003e —\u003cb\u003eBeth Comstock\u003c\/b\u003e, former Vice Chair of Innovation and Chief Marketing Officer, General Electric (GE), Author of \u003ci\u003eImagine It Forward\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Digital transformation has been dramatically accelerated due to the COVID-19 crisis. Nigel Vaz's book on \u003ci\u003eDigital Business Transformation\u003c\/i\u003e is a very timely and essential contribution to understand today's new digital landscape. His book connects the key ideas of rapid technological change, human behavior and societal shifts with strategies for enterprises to adapt and grow. This is essential reading for the successful transformation of business — with the human element at its core.\"\u003cbr\u003e —\u003cb\u003eHiroshi Ishii\u003c\/b\u003e, Jerome B. Wiesner Professor of Media Arts and Sciences, Associate Director of MIT Media Laboratory and Director of Tangible Media Group, Massachusetts Institute of Technology  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eDigital Business Transformation\u003c\/i\u003e provides compelling insights into how companies can use technology to build a 'digital moat' around their businesses, deliver incredible customer experiences and stay one step ahead of the competition. It couldn't come at a more relevant time.\"\u003cbr\u003e —\u003cb\u003eParker Harris\u003c\/b\u003e, Co-Founder and Chief Technology Officer, Salesforce  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eDigital Business Transformation\u003c\/i\u003e is a vital reference for everyone in businesses today — grounded in insights and actionable ideas to create customer value, build loyalty and drive long-term growth. Nigel provides a persuasive case for putting technology at the core of an enterprise's transformation — and the necessity of harnessing the power of data to fuel a transformation across every element of the organization.\"\u003cbr\u003e —\u003cb\u003eShantanu Narayen\u003c\/b\u003e, Chairman, President, and CEO, Adobe Inc.  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eDigital Business Transformation\u003c\/i\u003e underscores the intensifying need among businesses to digitally transform as they look to create sustainable growth in today's environment. Nigel breaks down the core qualities held in common across so many of today's leading digital companies, and gets to the heart of why technology is vital in delivering new sources of customer value. This is an essential read for everyone in a business trying to adapt and prosper.\"\u003cbr\u003e —\u003cb\u003eThomas Kurian\u003c\/b\u003e, CEO, Google Cloud\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989063614693,"sku":"NP9781119758679","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119758679.jpg?v=1761782644","url":"https:\/\/k12savings.com\/es\/products\/digital-business-transformation-isbn-9781119758679","provider":"K12savings","version":"1.0","type":"link"}