{"product_id":"dethroning-the-king-isbn-9781118157022","title":"Dethroning the King","description":"\u003cb\u003eHow the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world\u003c\/b\u003e  \u003cp\u003eHow did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In \u003ci\u003eDethroning the King\u003c\/i\u003e, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the \u003ci\u003eFinancial Times\u003c\/i\u003e, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the \"King of Beers\" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history\u003c\/li\u003e \u003cli\u003eReveals the critical missteps taken by the Busch family and the Anheuser-Busch board\u003c\/li\u003e \u003cli\u003eArgues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFrom America's heartland to the European continent to Brazil, \u003ci\u003eDethroning the King\u003c\/i\u003e is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.\u003c\/p\u003e \u003cp\u003eCast of Characters xiii\u003c\/p\u003e \u003cp\u003eAuthor’s Note xvii\u003c\/p\u003e \u003cp\u003ePrologue 1\u003c\/p\u003e \u003cp\u003eChapter 1: The Game is Afoot 5\u003c\/p\u003e \u003cp\u003eChapter 2: Crazy and Lazy at Loggerheads 23\u003c\/p\u003e \u003cp\u003eChapter 3: The Colossus 37\u003c\/p\u003e \u003cp\u003eChapter 4: Selling the American Dream 57\u003c\/p\u003e \u003cp\u003eChapter 5: The Fourth Abides 77\u003c\/p\u003e \u003cp\u003eChapter 6: The Hunter’s Frozen Trigger Finger 111\u003c\/p\u003e \u003cp\u003eChapter 7: A Babe in the Woods 127\u003c\/p\u003e \u003cp\u003eChapter 8: The Old Gobi Desert Trick 143\u003c\/p\u003e \u003cp\u003eChapter 9: Mr. Brito Goes to Washington 161\u003c\/p\u003e \u003cp\u003eChapter 10: Angry Bedfellows 181\u003c\/p\u003e \u003cp\u003eChapter 11: The Board: August, August, and Augusta 203\u003c\/p\u003e \u003cp\u003eChapter 12: The Montagues and the Busches 241\u003c\/p\u003e \u003cp\u003eChapter 13: A Seller from “Hello” 257\u003c\/p\u003e \u003cp\u003eChapter 14: Put Up or Shut Up 275\u003c\/p\u003e \u003cp\u003eChapter 15: A Long Way from St. Louis 295\u003c\/p\u003e \u003cp\u003eChapter 16: A Toast on Both Sides 311\u003c\/p\u003e \u003cp\u003eChapter 17: Cash Out or Hunker Down 323\u003c\/p\u003e \u003cp\u003eEpilogue 341\u003c\/p\u003e \u003cp\u003eNotes 355\u003c\/p\u003e \u003cp\u003eAcknowledgments 369\u003c\/p\u003e \u003cp\u003eAbout the Author 371\u003c\/p\u003e \u003cp\u003eIndex 373\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJULIE MACINTOSH\u003c\/b\u003e, an award-winning financial journalist, led the \u003ci\u003eFinancial Times\u003c\/i\u003e's coverage of the takeover of Anheuser-Busch as its U.S. Mergers and Acquisitions Correspondent. She also covered the near-collapse of the global banking system while on the mergers beat and, before that, wrote for the newspaper's influential \"Lex\" column. Prior to joining the \u003ci\u003eFinancial Times\u003c\/i\u003e, she spent six years as a reporter and correspondent for Reuters and, in 2003, was named one of NewsBios's \"Top 30 Business Journalists Under 30.\" She regularly appears on CNBC and MSNBC.    \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Dethroning the King\u003c\/i\u003e makes for a fine yarn with a cautionary message about American business in the age of globalization.\" \u003ci\u003e—The New York Times\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003ePraise for\u003c\/i\u003e  \u003cb\u003eDETHRONING THE KING\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Julie MacIntosh has given us not just an anatomy of a deal, but an anatomy of a company, a community, and a family. From cover to cover, it is a compelling story bound to be acclaimed as the business book of the year.\" —\u003cb\u003eMARTIN LIPTON\u003c\/b\u003e, Founding Partner of Wachtell, Lipton, Rosen \u0026amp; Katz \u003c\/p\u003e\u003cp\u003e\"This book is not just a terrific read about the decline of a storied American company. It is also an acute analysis that conveys important lessons about the ills of American business in general.\" —\u003cb\u003eBRUCE GREENWALD\u003c\/b\u003e, Robert Heilbrunn Professor of Finance and Asset Management, Columbia Business School \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eDethroning the King\u003c\/i\u003e is hard to put down—it's a must-read. Julie MacIntosh vividly captures the many twists and turns of this company's long history and the fascinating people who shaped its development.\" —\u003cb\u003eNELSON PELTZ\u003c\/b\u003e, CEO and Founding Partner, Trian Fund Management, LP \u003c\/p\u003e\u003cp\u003e\"In this powerful story, Julie MacIntosh does a great job of giving life to an epoch corporate event and the story of a legendary family. The parallels with today's ongoing corporate conflicts are many. The tale is fascinating and remains relevant.\" —\u003cb\u003eROBERT F. GREENHILL\u003c\/b\u003e, Founder and Chairman, Greenhill \u0026amp; Co., Inc.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989051785445,"sku":"NP9781118157022","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118157022.jpg?v=1761782594","url":"https:\/\/k12savings.com\/es\/products\/dethroning-the-king-isbn-9781118157022","provider":"K12savings","version":"1.0","type":"link"}