{"product_id":"designing-for-the-digital-age-isbn-9780470229101","title":"Designing for the Digital Age","description":"Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.  \u003cp\u003eDesigning successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.\u003c\/p\u003e \u003cp\u003eForeword xxiii\u003c\/p\u003e \u003cp\u003eIntroduction xxvii\u003c\/p\u003e \u003cp\u003e1 Goal-Directed Product and Service Design 3\u003c\/p\u003e \u003cp\u003e2 Assembling the Team 15\u003c\/p\u003e \u003cp\u003e3 Project Planning 35\u003c\/p\u003e \u003cp\u003e4 Research Fundamentals 51\u003c\/p\u003e \u003cp\u003e5 Understanding the Business 65\u003c\/p\u003e \u003cp\u003e6 Planning User Research 85\u003c\/p\u003e \u003cp\u003e7 Understanding Potential Users and Customers 113\u003c\/p\u003e \u003cp\u003e8 Example Interview 155\u003c\/p\u003e \u003cp\u003e9 Other Sources of Information and Inspiration 183\u003c\/p\u003e \u003cp\u003e10 Making Sense of Your Data: Modeling 201\u003c\/p\u003e \u003cp\u003e11 Personas 229\u003c\/p\u003e \u003cp\u003e12 Defining Requirements 299\u003c\/p\u003e \u003cp\u003e13 Putting It All Together: The User and Domain Analysis 351\u003c\/p\u003e \u003cp\u003e14 Framework Definition: Visualizing Solutions 377\u003c\/p\u003e \u003cp\u003e15 Principles and Patterns for Framework Design 405\u003c\/p\u003e \u003cp\u003e16 Designing the Form Factor and Interaction Framework 425\u003c\/p\u003e \u003cp\u003e17 Principles and Patterns in Design Language 479\u003c\/p\u003e \u003cp\u003e18 Developing the Design Language 497\u003c\/p\u003e \u003cp\u003e19 Communicating the Framework and Design Language 515\u003c\/p\u003e \u003cp\u003e20 Detailed Design: Making Your Ideas Real 551\u003c\/p\u003e \u003cp\u003e21 Detailed Design Principles and Patterns 571\u003c\/p\u003e \u003cp\u003e22 Detailed Design Process and Practices 605\u003c\/p\u003e \u003cp\u003e23 Evaluating Your Design 649\u003c\/p\u003e \u003cp\u003e24 Communicating Detailed Design 659\u003c\/p\u003e \u003cp\u003e25 Supporting Implementation and Launch 685\u003c\/p\u003e \u003cp\u003e26 Improving Design Capabilities in Individuals and Organizations 693\u003c\/p\u003e \u003cp\u003eIndex 710\u003c\/p\u003e  \"Kim’s book is nothing less than a complete handbook for an entire profession. Kim’s unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate ‘how-to’ book. Every step in this fascinating and multi-faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I’ve no doubt that this will become the most dog-eared, annotated and worn-from-many-readings volume in your library.\" —Alan Cooper, bestselling author of \u003ci\u003eThe Inmates Are Running the Asylum\u003c\/i\u003e and \u003ci\u003eAbout Face 3: The Essentials of Interaction Design\u003c\/i\u003e  \u003cp\u003e\"Kim is one of the brightest minds in the world of user experience design. Her work on Goal-Directed Design and persona development has set a standard.\" —Jared Spool, Founding Principal, User Interface Engineering\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eKim Goodwin\u003c\/b\u003e is VP Design and General Manager at Cooper, where she leads an integrated practice of interaction, visual, and industrial designers, and also directs the development of the acclaimed Cooper U design curriculum. Kim knows the design world from multiple angles; she started her career as an in-house and freelance designer and spent several years as an in-house creative director before joining Cooper 11 years ago. Kim has led projects involving a tremendous range of design problems, including Web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world's largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim's popularity as an author and as  a speaker at conferences and companies around the world.      \u003c\/p\u003e\u003cp\u003eDISIGNING FOR THE DIGITAL AGE  \u003c\/p\u003e\u003cp\u003eWhether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.  \u003c\/p\u003e\u003cp\u003eDesigning successful products and services in the digital age requires a team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to  execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive volume addresses all of these and more.  \u003c\/p\u003e\u003cp\u003e\"Kim's book is nothing less than a complete handbook for an entire profession. Kim's unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate 'how-to' book. Every step in this fascinating and multi-faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I've no doubt that this will become the most dog-eared, annotated and worn-from-many-readings volume in your library.\"\u003cbr\u003e \u003cb\u003eALAN COOPER\u003cbr\u003e Bestselling author of \u003ci\u003eThe Inmates Are Running the Asylum\u003c\/i\u003e and \u003ci\u003eAbout Face 3: The Essentials of Interaction Design\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"Kim is one of the brightest minds in the world of user experience design. Her work on Goal-Directed Design and persona development has set a standard.\"\u003cbr\u003e \u003cb\u003eJARED SPOOL\u003cbr\u003e CEO \u0026amp; Founding Principal, User Interface Engineering\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989048770789,"sku":"NP9780470229101","price":69.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470229101.jpg?v=1761782581","url":"https:\/\/k12savings.com\/es\/products\/designing-for-the-digital-age-isbn-9780470229101","provider":"K12savings","version":"1.0","type":"link"}