{"product_id":"designing-and-conducting-survey-research-isbn-9781118767030","title":"Designing and Conducting Survey Research","description":"\u003cb\u003eThe industry standard guide, updated with new ideas and SPSS analysis techniques\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eDesigning and Conducting Survey Research: A Comprehensive Guide Fourth Edition\u003c\/i\u003e is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report.\u003c\/p\u003e \u003cp\u003ePublic and nonprofit managers with survey research responsibilities need to stay up-to-date on the latest methods, techniques, and best practices for optimal data collection, analysis, and reporting. \u003ci\u003eDesigning and Conducting Survey Research\u003c\/i\u003e is a complete resource, answering the \"what\", \"why\", and \"how\" every step of the way, and providing the latest information about technological advancements in data analysis. The updated fourth edition contains step-by-step SPSS data entry and analysis procedures, as well as SPSS examples throughout the text, using real data sets from real-world studies. Other new information includes topics like:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNonresponse error\/bias\u003c\/li\u003e \u003cli\u003eEthical concerns and special populations\u003c\/li\u003e \u003cli\u003eCell phone samples in telephone surveys\u003c\/li\u003e \u003cli\u003eSubsample screening and complex skip patterns\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe fourth edition also contains new information on the growing importance of focus groups, and places a special emphasis on data quality including size and variability. Those who employ survey research methods will find that \u003ci\u003eDesigning and Conducting Survey Research\u003c\/i\u003e contains all the information needed to better design, conduct, and analyze a more effective survey.\u003c\/p\u003e \u003cp\u003eFigures, Tables, Exhibits, and Worksheets vii\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eThe Authors xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Developing and Administering Questionnaires 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 An Overview of the Sample Survey Process 3\u003c\/p\u003e \u003cp\u003e2 Designing Effective Questionnaires: Basic Guidelines 36\u003c\/p\u003e \u003cp\u003e3 Developing Survey Questions 59\u003c\/p\u003e \u003cp\u003e4 Using Focus Groups in the Survey Research Process 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Ensuring Scientific Accuracy 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Descriptive Statistics: Measures of Central Tendency and Dispersion 99\u003c\/p\u003e \u003cp\u003e6 The Theoretical Basis of Sampling 135\u003c\/p\u003e \u003cp\u003e7 Confidence Intervals and Basic Hypothesis Testing 146\u003c\/p\u003e \u003cp\u003e8 Determining the Sample Size 163\u003c\/p\u003e \u003cp\u003e9 Selecting and Obtaining a Representative Sample 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Presenting and Analyzing Survey Results 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Analyzing Cross-Tabulated Data 203\u003c\/p\u003e \u003cp\u003e11 Testing the Difference between Means 235\u003c\/p\u003e \u003cp\u003e12 Regression and Correlation 261\u003c\/p\u003e \u003cp\u003e13 Preparing an Effective Final Report 292\u003c\/p\u003e \u003cp\u003eResource A: Table of Areas of a Standard Normal Distribution 305\u003c\/p\u003e \u003cp\u003eResource B: Glossary 311\u003c\/p\u003e \u003cp\u003eBibliography 321\u003c\/p\u003e \u003cp\u003eIndex 325\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eLOUIS M. REA\u003c\/b\u003e is emeritus professor of city planning and former director of the School of Public Affairs at San Diego State University. He is an established survey research consultant to numerous municipal jurisdictions and private businesses and also has extensive experience as a researcher. Rea has taught graduate courses in statistical analysis, survey research, and topics in urban planning.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRICHARD A. PARKER\u003c\/b\u003e is emeritus professor in the School of Public Affairs at San Diego State University. He is also a market research and economic consultant to the public and private sectors. He specializes in survey research for housing, retail, commercial, water supply, and transportation development and is a widely published author of books and articles.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMETHODOLOGICALLY SOUND SURVEY RESEARCH EXPLAINED IN ONE ACCESSIBLE VOLUME\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSince it was first published in 1992, \u003ci\u003eDesigning and Conducting Survey Research\u003c\/i\u003e has become the standard reference in the field for public and nonprofit managers who are responsible for conducting effective and meaningful survey research. The authors have continually made revisions based on firsthand experience, ensuring that the methods described in this text are in line with the latest standards and organizational demands. This updated fourth edition builds on the first three editions, introducing step-by-step procedures for conducting data analysis with SPSS statistical software.\u003c\/p\u003e \u003cp\u003eNew in this edition:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetailed examples from recent real-world research\u003c\/li\u003e \u003cli\u003eHow-to instructions for implementing analysis with SPSS\u003c\/li\u003e \u003cli\u003eUpdated ethical considerations for conducting survey research\u003c\/li\u003e \u003cli\u003eGuidelines for using cell phone samples and Internet surveys\u003c\/li\u003e \u003cli\u003eFull coverage of survey nonresponse error\u003c\/li\u003e \u003cli\u003eTips for surveying special populations, including multicultural surveys and screening for subsamples\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDesigning and Conducting Survey Research\u003c\/i\u003e is a practical guide to conducting survey research. It comprehensively explains all major components of surveys, starting with developing questionnaires and progressing through preparation of the final report. Clear, concise, and accessible, this guide demystifies even complex statistical concepts, enabling you to conduct robust research with far-reaching results.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989047460069,"sku":"NP9781118767030","price":85.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118767030.jpg?v=1761782576","url":"https:\/\/k12savings.com\/es\/products\/designing-and-conducting-survey-research-isbn-9781118767030","provider":"K12savings","version":"1.0","type":"link"}