{"product_id":"design-thinking-for-strategic-innovation-isbn-9781118620120","title":"Design Thinking for Strategic Innovation","description":"\u003cp\u003e\u003cb\u003eA comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. \u003ci\u003eDesign Thinking for Strategic Innovation\u003c\/i\u003e presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures\u003c\/li\u003e \u003cli\u003eThe framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design\u003c\/li\u003e \u003cli\u003eAuthor Idris Mootee is a management guru and a leading expert on applied design thinking \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRevolutionize your approach to solving your business's greatest challenges through the power of \u003ci\u003eDesign Thinking for Strategic Innovation\u003c\/i\u003e.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eAcknowledgments ix\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eForeword Erik Roth x\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSCENE 01 There’s No More Business As Usual viii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Butterfly Effect and Long-Range Planning 12\u003c\/p\u003e \u003cp\u003eApplied Design Thinking Is Strategic Innovation 16\u003c\/p\u003e \u003cp\u003eTime to Think beyond Crisis Mode 18\u003c\/p\u003e \u003cp\u003eChanging Management Paradigms 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSCENE 02 What Is Design Thinking, Really? 26\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIs Design Thinking a Science or an Art? 34\u003c\/p\u003e \u003cp\u003eDesign Thinking Has Been Oversimplified 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSCENE 03 Applied Design Thinking in Business\u003c\/b\u003e and Strategy 46\u003c\/p\u003e \u003cp\u003eDesign Thinking to the Rescue 56\u003c\/p\u003e \u003cp\u003eWe’ve Lost Touch with What’s around Us 58\u003c\/p\u003e \u003cp\u003eEvery Future Business Leader Needs to Be a Good Design Thinker 60\u003c\/p\u003e \u003cp\u003eThe 10 Design Thinking Principles That Redefine Business Management 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSCENE 04 Introducing the Design Thinking MBA 76\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Challenge 01: Growth 82\u003c\/p\u003e \u003cp\u003eBusiness Challenge 02: Predictability 94\u003c\/p\u003e \u003cp\u003eBusiness Challenge 03: Change 108\u003c\/p\u003e \u003cp\u003eBusiness Challenge 04: Maintaining Relevance 118\u003c\/p\u003e \u003cp\u003eBusiness Challenge 05: Extreme Competition 126\u003c\/p\u003e \u003cp\u003eBusiness Challenge 06: Standardization 136\u003c\/p\u003e \u003cp\u003eBusiness Challenge 07: Creative Culture 148\u003c\/p\u003e \u003cp\u003eBusiness Challenge 08: Strategy and Organization 156\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSCENE 05 Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies 188\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAbout the Author 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePhoto Credits 204\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex 205\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eIDRIS MOOTEE\u003c\/b\u003e is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of \u003ci\u003e60-Minute Brand Strategist\u003c\/i\u003e, also published by Wiley.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eBUSINESS AS USUAL IS DONE FOR.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs technological innovation has accelerated, people, communities, and organizations have become more connected than ever before. We talk more, share more, and expect more. This disruption has changed the way consumers do business. We watch iPads—not TV. We don't believe the hype. We shop online—not in stores.\u003c\/p\u003e \u003cp\u003eWe don't want to eat junk ingredients. We want what we want when we want it—and at the price we want it.\u003c\/p\u003e \u003cp\u003eIn this environment, the traditional ways of running a business just won't work anymore.\u003c\/p\u003e \u003cp\u003eEnter design thinking.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesign Thinking for Strategic Innovation\u003c\/i\u003e explains how design thinking can bring about creative solutions to solve complex business problems. Through real life examples, it shows how design thinking has been applied across different industries and contexts. An essential guide for any business seeking to use design as a problem-solving tool, \u003ci\u003eDesign Thinking for Strategic Innovation\u003c\/i\u003e offers a methodology to transform companies and cultures.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eYOU'LL LEARN:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to apply design thinking to your long-range planning\u003c\/li\u003e \u003cli\u003eWhy every future business leader needs to be a good design thinker\u003c\/li\u003e \u003cli\u003eThe 10 design thinking principles that redefine business management\u003c\/li\u003e \u003cli\u003eDesign thinking framework tailored to the eight key challenges that businesses face\u003c\/li\u003e \u003cli\u003eHow to create a design thinking culture within your company\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eHiring design thinkers is not enough. Discover how to build design thinking into your organization's DNA. Revolutionize your approach to solving your business's greatest challenges with the power of \u003ci\u003eDesign Thinking for Strategic Innovation\u003c\/i\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989047066853,"sku":"NP9781118620120","price":37.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118620120.jpg?v=1761782574","url":"https:\/\/k12savings.com\/es\/products\/design-thinking-for-strategic-innovation-isbn-9781118620120","provider":"K12savings","version":"1.0","type":"link"}