{"product_id":"design-rules-volume-2-isbn-9780262049337","title":"Design Rules, Volume 2","description":"\u003cb\u003eHow the innate physical properties of different technologies influence the strategy and structure of the organizations implementing the technologies, the sequel to \u003ci\u003eDesign Rules: The Power of Modularity.\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eDesign Rules\u003c\/i\u003e, volume 2, Carliss Baldwin offers a comprehensive view of the digital economy by putting forth an original theory that explains how technology shapes organizations in a market economy. The theory claims that complementarities arising from the physical nature of technologies can be arrayed on a spectrum ranging from strong to very weak. Two basic types of technologies in turn exhibit different degrees of complementarity between their internal components. Flow production technologies, which are found in steel mills and auto factories, specify a series of steps, each of which is essential to the final product. In contrast, platform technologies, which are characteristic of computer hardware, software, and networks, are modular systems designed to provide options.\u003cbr\u003e\u003cbr\u003eBaldwin then investigates the dynamics of strategy for firms in platform ecosystems. Such firms create value by solving technical bottlenecks—technical barriers to performance that arise in different parts of the system as it evolves. They capture value by controlling and defending strategic bottlenecks—components that are (1) essential to the functioning of some part of the system; (2) unique; and (3) controlled by a profit-seeking enterprise. Strategic bottlenecks can be acquired by solving technical bottlenecks. They can be destroyed via tactics such as substitution, reverse engineering, bypassing the bottleneck, and enveloping a smaller bottleneck within a larger one. Strategy in platform ecosystems can thus be viewed as the effective management of technical and strategic bottlenecks within a modular technical system.\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1: Introduction: The Changing Economic System\u003cbr\u003e2: Foundational Approaches to Understanding Technical System\u003cbr\u003e3: A New Theory: The Spectrum of Complementarity\u003cbr\u003e4: A New Method: Value Structure Analysis\u003cbr\u003e5: One End of the Spectrum: Flow Production Processes and Systematic Management\u003cbr\u003e6: The Mass Production Paradigm\u003cbr\u003e7: A Different Paradigm: Platform Ecosystems\u003cbr\u003e8: Moore’s Law, the Semiconductor Industry, and High Rates of Technical Change\u003cbr\u003e9: The Rise of Open Platform Ecosystems: The IBM PC\u003cbr\u003e10: Capturing Value in Standards-based Platform Ecosytems: Wintel\u003cbr\u003e11: Capturing Value in Modular Production Networks: Dell\u003cbr\u003e12: The Globalization of Modular Production Networks\u003cbr\u003e13: Capturing Value in Digital Exchange Platform Ecosystems: Google and Apple\u003cbr\u003e14: Software is Different\u003cbr\u003e15: The Origins and Rationale for Open Source Projects and Communities\u003cbr\u003e16: Open Source and Corporations\u003cbr\u003e17: How Technology Shapes Organizations“Carliss Baldwin is a highly original innovation scholar. Her seminal ideas have long helped both researchers and practitioners understand modern innovation processes much more deeply. True to form, in this new book Baldwin contrasts traditional ‘flow’ production technologies with modern platform ecosystems in a way that offers major new insights for us all.”\u003cbr\u003e\u003cb\u003e—Eric von Hippel, T. Wilson Professor of Innovation Management, MIT Sloan School of Management\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“Baldwin weaves elegant theory, rich historical cases, and astute technical understanding into a tapestry of deep insight into the effect of technology on the structure and evolution of organizations. It is a beautiful, landmark book.”\u003cbr\u003e\u003cb\u003e—Kim B. Clark, NAC Distinguished Professor of Management, BYU Marriott School of Business; coauthor of \u003ci\u003eDesign Rules\u003c\/i\u003e, volume 1\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“This book is a very ambitious, and indeed very successful, attempt to link the analyses of the patterns of innovation, the organizational forms in modern economies, and the distribution of value along the production chains, illuminating the impact of major technological discontinuities upon the boundaries of the firms and upon value appropriation.”\u003cbr\u003e\u003cb\u003e—Giovanni Dosi, Professor Emeritus of Economics, Sant'Anna School of Advanced Studies; author of 2023 Schumpeter Prize winner \u003ci\u003eThe Foundation of Complex Evolving Economies\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e“In this astounding book, Dr. Carliss Baldwin explores fundamental questions: Why are corporate organizational structures shaped the way they are? Why have the corporate organizational structures changed so dramatically over the last many centuries? The book makes the provocative claim that changes in organizational structures, and even the markets they operate in, are triggered by technology changes.”\u003cbr\u003e\u003cb\u003e—Gene Kim, \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author of \u003ci\u003eThe Phoenix Project\u003c\/i\u003e, \u003ci\u003eThe DevOps Handbook\u003c\/i\u003e, and \u003ci\u003eWiring the Winning Organization\u003c\/i\u003e\u003c\/b\u003eCarliss Y. Baldwin is William L. White Professor of Business Administration, Emerita at Harvard Business School. With Kim Clark, she authored \u003ci\u003eDesign Rules, Volume 1: The Power of Modularity\u003c\/i\u003e (MIT Press).","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46301155819749,"sku":"NP9780262049337","price":100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262049337.jpg?v=1767725017","url":"https:\/\/k12savings.com\/es\/products\/design-rules-volume-2-isbn-9780262049337","provider":"K12savings","version":"1.0","type":"link"}