{"product_id":"descriptive-analysis-in-sensory-evaluation-isbn-9780470671399","title":"Descriptive Analysis in Sensory Evaluation","description":"\u003cp\u003e\u003cb\u003eA comprehensive review of the techniques and applications of descriptive analysis\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the ways in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. \u003c\/p\u003e \u003cp\u003eDescriptive analysis is one of the most sophisticated, flexible and widely used tools in the field of sensory analysis. It enables objective description of the nature and magnitude of sensory characteristics for use in consumer-driven product design, manufacture and communication.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDescriptive Analysis in Sensory Evaluation \u003c\/i\u003eprovides a comprehensive overview of a wide range of traditional and recently-developed descriptive techniques, including history, theory, practical considerations, statistical analysis, applications, case studies and future directions.  This important reference, written by academic and industrial sensory scientist, traces the evolution of descriptive analysis, and addresses general considerations, including panel set-up, training, monitoring and performance; psychological factors relevant to assessment; and statistical analysis.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDescriptive Analysis in Sensory Evaluation\u003c\/i\u003e is a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students, and industry-based researchers in quality assurance, research and development, and marketing.\u003c\/p\u003e \u003cp\u003eEditor Biographies ix\u003c\/p\u003e \u003cp\u003eList of Contributors xi\u003c\/p\u003e \u003cp\u003ePreface to the Series xv\u003c\/p\u003e \u003cp\u003ePreface xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1: Introduction\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Introduction to Descriptive Analysis 3\u003cbr\u003e \u003ci\u003eSarah E. Kemp, May Ng, Tracey Hollowood and Joanne Hort\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 General Considerations 41\u003cbr\u003e \u003ci\u003eSylvie Issanchou\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Setting Up and Training a Descriptive Analysis Panel 81\u003cbr\u003e \u003ci\u003eMargaret A. Everitt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Panel Quality Management: Performance, Monitoring and Proficiency 113\u003cbr\u003e \u003ci\u003eCarol Raithatha and Lauren Rogers\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Statistical Analysis of Descriptive Data 165\u003cbr\u003e \u003ci\u003eAnne Hasted\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2: Techniques\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Consensus Methods for Descriptive Analysis 213\u003cbr\u003e \u003ci\u003eEdgar Chambers IV\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Original Flavor and Texture Profile and Modified\/Derivative Profile Descriptive Methods 237\u003cbr\u003e \u003ci\u003eAlejandra M. Muñoz and Patricia A. Keane\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Quantitative Descriptive Analysis 287\u003cbr\u003e \u003ci\u003eJoel L. Sidel, Rebecca N. Bleibaum and K.W. Clara Tao\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Spectrum™ Method 319\u003cbr\u003e \u003ci\u003eClare Dus, Lee Stapleton, Amy Trail, Annlyse Retiveau Krogmann and Gail Vance Civille\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Quantitative Flavour Profiling 355\u003cbr\u003e \u003ci\u003eSophie Davodeau and Christel Adam\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 A \u003csup\u003e5\u003c\/sup\u003edaptive Profile Method ® 389\u003cbr\u003e \u003ci\u003eAlejandra M. Muñoz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Ranking and Rank‐Rating 447\u003cbr\u003e \u003ci\u003eGraham Cleaver\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Free Choice Profiling 493\u003cbr\u003e \u003ci\u003ePieter H. Punter\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Flash Profile Method 513\u003cbr\u003e \u003ci\u003eWender L.P. Bredie, Jing Liu, Christian Dehlholm and Hildegarde Heymann\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Projective Mapping \u0026amp; Sorting Tasks 535\u003cbr\u003e \u003ci\u003eDominique Valentin, Sylvie Chollet, Michael Nestrud and Hervé Abdi\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Polarized Sensory Positioning 561\u003cbr\u003e \u003ci\u003eGastón Ares, Lucía Antúnez, Luis de Saldamando and Ana Giménez\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Check‐All‐That‐Apply and Free Choice Description 579\u003cbr\u003e \u003ci\u003eDominic Buck and Sarah E. Kemp\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3: Applications\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18 Application of Descriptive Sensory Analysis to Food and Drink Products 611\u003cbr\u003e \u003ci\u003eCindy Beeren\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Application of Descriptive Analysis to Non‐Food Products 647\u003cbr\u003e \u003ci\u003eAnne Churchill and Ruth Greenaway\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4: Summary\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e20 Comparison of Descriptive Analysis Methods 681\u003cbr\u003e \u003ci\u003eAlejandra M. Muñoz, Sarah E. Kemp, Tracey Hollowood and Joanne Hort\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 711\u003c\/p\u003e   \u003cp\u003e \u003cstrong\u003eAbout the Editors\u003cbr\u003e Sarah E. Kemp,\u003c\/strong\u003e Consultant and formerly Head of Global Sensory and Consumer Guidance, Cadbury Schweppes, UK.   \t \u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eJoanne Hort,\u003c\/strong\u003e Professor, Massey Institute of Food Science and Technology, Massey University, New Zealand.\t   \u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eTracey Hollowood, \u003c\/strong\u003eManaging Director, Sensory Dimensions Ltd, Nottingham, UK.  \t    \u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eA comprehensive review of the techniques and applications of descriptive analysis\u003c\/strong\u003e   \u003c\/p\u003e\u003cp\u003e Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the ways in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants.   \u003c\/p\u003e\u003cp\u003e Descriptive analysis is one of the most sophisticated, flexible and widely used tools in the field of sensory analysis. It enables objective description of the nature and magnitude of sensory characteristics for use in consumer-driven product design, manufacture and communication.   \u003c\/p\u003e\u003cp\u003e \u003cem\u003eDescriptive Analysis in Sensory Evaluation\u003c\/em\u003e provides a comprehensive overview of a wide range of traditional and recently-developed descriptive techniques, including history, theory, practical considerations, statistical analysis, applications, case studies and future directions. This important reference, written by academic and industrial sensory scientists, traces the evolution of descriptive analysis, and addresses general considerations, including panel set-up, training, monitoring and performance; psychological factors relevant to assessment; and statistical analysis.  \t \u003c\/p\u003e\u003cp\u003e \u003cem\u003eDescriptive Analysis in Sensory Evaluation\u003c\/em\u003e is a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students, and industry-based researchers in quality assurance, research and development, and marketing.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989042053349,"sku":"NP9780470671399","price":228.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470671399.jpg?v=1761782552","url":"https:\/\/k12savings.com\/es\/products\/descriptive-analysis-in-sensory-evaluation-isbn-9780470671399","provider":"K12savings","version":"1.0","type":"link"}