{"product_id":"decisions-over-decimals-isbn-9781119898481","title":"Decisions Over Decimals","description":"\u003cb\u003eBecome a confident leader and use data, experience, and intuition to drive your decisions\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAgile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions. Uniquely bridging theory and practice, \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e breaks this pattern by uniting data intelligence with human judgment to get to action — a sharp approach the authors refer to as Quantitative Intuition (QI). QI raises the power of thinking beyond big data without neglecting it and chasing the perfect decision while appreciating that such a thing can never really exist.\u003cbr\u003e\u003cbr\u003eSuccessful decision-makers are fierce interrogators. They square critical thinking with open-mindedness by blending information, intuition, and experience. Balancing these elements is at the heart of \u003ci\u003eDecisions Over Decimals.\u003c\/i\u003e\u003cbr\u003e \u003cp\u003eThis book is not only designed to be read - but frequently referenced - as you face innumerable decision moments. It is the hands-on manual for confident, accurate decision-making you've been looking for; the rare resource that provides a set of pragmatic leadership tools to accelerate:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEffectively framing the problem for stakeholders\u003c\/li\u003e \u003cli\u003eSynthesizing intelligence from incomplete information\u003c\/li\u003e \u003cli\u003eDelivering decisions that stick\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eStrike the right balance between information and intuition and lead the smarter way with the real-world guidance found in \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e. \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003ePrologue: The Certainty Myth xix\u003c\/p\u003e \u003cp\u003eQuantitative Intuition (QI)™ xx\u003c\/p\u003e \u003cp\u003eWhy Quantitative Intuition™ xxviii\u003c\/p\u003e \u003cp\u003eBiases from Working Intuitively xxxiii\u003c\/p\u003e \u003cp\u003eBiases from Working with Data xxxvi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Asking Powerful Questions 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoad to Powerful Questioning 3\u003c\/p\u003e \u003cp\u003ePrecision Questioning 3\u003c\/p\u003e \u003cp\u003eThe Power of Precision Questions 5\u003c\/p\u003e \u003cp\u003eBuilding an Inquisitive Team 6\u003c\/p\u003e \u003cp\u003eThe Smartest Person in the Room 10\u003c\/p\u003e \u003cp\u003eKey Learnings - Chapter 1 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Framing the Problem 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIWIK™: A Tool for Reasoning 17\u003c\/p\u003e \u003cp\u003eThe IWIK™ Process 18\u003c\/p\u003e \u003cp\u003eFraming the Decision 30\u003c\/p\u003e \u003cp\u003eKey Learnings - Chapter 2 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Working Backward to Move Forward 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining the Problem 35\u003c\/p\u003e \u003cp\u003eHarnessing Inside of-the-Box Thinking 42\u003c\/p\u003e \u003cp\u003eTaking the Road Less Traveled 45\u003c\/p\u003e \u003cp\u003eKey Learnings - Chapter 3 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Learning to Become a Fierce Data Interrogator 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssessing the Data and Its Reliability 51\u003c\/p\u003e \u003cp\u003ePutting the Data in Context 64\u003c\/p\u003e \u003cp\u003ePressure Testing Your Analysis 66\u003c\/p\u003e \u003cp\u003eKey Learnings - Chapter 4 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Developing Intuition for Numbers 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Power of Approximations 74\u003c\/p\u003e \u003cp\u003eLearning to Approximate 76\u003c\/p\u003e \u003cp\u003eApproximating in Practice 78\u003c\/p\u003e \u003cp\u003eWhy Guesstimation Works 80\u003c\/p\u003e \u003cp\u003eGetting Comfortable with Approximations 82\u003c\/p\u003e \u003cp\u003eGuesstimation in the QI Framework 86\u003c\/p\u003e \u003cp\u003eKey Learnings - Chapter 5 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 From Analysis to Synthesis 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Value of Synthesis 90\u003c\/p\u003e \u003cp\u003eMake Your Bottom Line Your Top Line 93\u003c\/p\u003e \u003cp\u003eThe Lack of Synthesis 95\u003c\/p\u003e \u003cp\u003eEncouraging Synthesis 97\u003c\/p\u003e \u003cp\u003e“What?”, “So What?”, and “Now What?” 99\u003c\/p\u003e \u003cp\u003eKey Learnings - Chapter 6 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Decision Moment 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDimensions of the Decision Moment 102\u003c\/p\u003e \u003cp\u003eThe First Two Dimensions: Time and Risk 103\u003c\/p\u003e \u003cp\u003eThe Third Dimension: Trust 106\u003c\/p\u003e \u003cp\u003eMeasuring Time, Risk, and Trust 108\u003c\/p\u003e \u003cp\u003eDecision Reversibility 115\u003c\/p\u003e \u003cp\u003eNavigating Ambiguity 118\u003c\/p\u003e \u003cp\u003eFrom IWIKs™ to Decisions 121\u003c\/p\u003e \u003cp\u003eKey Learnings - Chapter 7 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Delivering the Decision 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Story Arc in Decision-Making 126\u003c\/p\u003e \u003cp\u003eTuning the Narrative 128\u003c\/p\u003e \u003cp\u003eInform versus Compel 139\u003c\/p\u003e \u003cp\u003eKey Learnings - Chapter 8 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Chasing the Decision 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategy 1: Create the Case for the Decision 146\u003c\/p\u003e \u003cp\u003eStrategy 2: Frame the Outcome 150\u003c\/p\u003e \u003cp\u003eStrategy 3: Classify the Type of Decision 153\u003c\/p\u003e \u003cp\u003eStrategy 4: Reduce the Scope of the Decision 154\u003c\/p\u003e \u003cp\u003eStrategy 5: Right Size the Decision 156\u003c\/p\u003e \u003cp\u003eStrategy 6: Pressure Test the Decision—Go to the Extremes 159\u003c\/p\u003e \u003cp\u003eStrategy 7: Seek Consent Not Consensus 163\u003c\/p\u003e \u003cp\u003eThe Perfect Decision Is an Illusion 164\u003c\/p\u003e \u003cp\u003eKey Learnings - Chapter 9 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Creating a Quantitative Intuition™ Culture 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecruiting for the Quantitative Intuition™ Skill Set 169\u003c\/p\u003e \u003cp\u003eBuilding a Quantitative Intuition™ Team 175\u003c\/p\u003e \u003cp\u003eCultivating a Quantitative Intuition™ Organization 181\u003c\/p\u003e \u003cp\u003eKey Learnings - Chapter 10 183\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 The Future of Data-Driven Decision-Making 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAutomation and Human Judgement 186\u003c\/p\u003e \u003cp\u003ePredictions and the Digital Twin 190\u003c\/p\u003e \u003cp\u003eProbabilistic versus Deterministic Thinking 193\u003c\/p\u003e \u003cp\u003eFound Time for More Decisions 196\u003c\/p\u003e \u003cp\u003eEpilogue 199\u003c\/p\u003e \u003cp\u003eAcknowledgments 203\u003c\/p\u003e \u003cp\u003eIndex 207\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eCHRISTOPHER FRANK\u003c\/b\u003e is a Vice President in the Global Advertising and Brand Management team at American Express. He is a senior strategist at the intersection of marketing, analytics, and commerce developing superior strategies applied to global markets working with B2B and B2C products. He is the co-author of \u003ci\u003eDrinking from the Fire Hose\u003c\/i\u003e and an Adjunct Professor at Columbia Business School. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePAUL MAGNONE\u003c\/b\u003e is Head of Global Strategic Alliances at Google. He is a leader in using technology and innovation to create and develop growth strategies for businesses. He has launched new high-growth businesses working in over 30 countries and has been an Industry Mentor in the NSF I-Corps\u003csup\u003e™\u003c\/sup\u003e Program. He is the co-author of \u003ci\u003eDrinking from the Fire Hose\u003c\/i\u003e and an Adjunct Professor at Columbia Business School. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eODED NETZER\u003c\/b\u003e is the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School. He is also an Amazon Scholar and an affiliate of the Columbia University Data Science Institute. Professor Netzer is a world-renowned expert in data-driven decision-making. His award-winning research is broadly read and highly cited. He has published dozens of papers in the world’s leading marketing and management science journals.   \u003c\/p\u003e\u003cp\u003eWhat distinguishes a person who makes smart, confident data-driven decisions? It is not exceptional analytic skills or rare expertise. Instead, successful leaders balance data, experience, and intuition. They quickly sort through information, apply judgment, and are fierce interrogators who cultivate sharp insights. They apply first-order principles to understand what the decision really is, why it must be taken, by when, and to what end. In short, they make intelligent decisions with incomplete information. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eDecisions Over Decimals: Striking the Balance between Intuition and Information\u003c\/i\u003e, the authors—three seasoned executives and renowned educators—deliver a pragmatic blueprint to frame issues and navigate to data-informed answers. They marry original and insightful research with frontline experience to put forward a set of techniques called Quantitative Intuition (QI)\u003csup\u003e™\u003c\/sup\u003e. The authors demonstrate how to bridge two skills—interrogation and intuition—or in plain English “context” and “surprise” to find answers without retreating into the comfort of more data. \u003c\/p\u003e\u003cp\u003eQI is the product of years of discovery about making effective and efficient decisions. This book dives into this proven method to reimagine finding answers with the best available data while not wading aimlessly in a sea of information. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDecisions Over Decimals\u003c\/i\u003e is not only designed to be read, but frequently referenced as the reader faces innumerable decision moments. It is the hands-on manual for confident, accurate decision-making you’ve been looking for; it is one of those rare resources that describes how to lead in a data-driven world.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“One danger of ‘big data’ is giving managers a sense of impunity over outcomes. No decision is perfect. No amount of data is predictive. The authors—quantitative experts at some of the world’s most admired companies—argue that information is no replacement for intuition. And they provide a framework of agile decision-making in today’s hyper-fast, swollen market.”\u003cbr\u003e \u003cb\u003e—JOHN GERZEMA, CEO, The Harris Poll, \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author, \u003ci\u003eThe Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule The Future\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“In the spirit of lateral thinking, this is a modern framework for balancing data, experience, and creativity to make smart, timely decisions. The authors‘ concept of quantitative intuition, couldn’t be more relevant for all levels and teams—understand the data, stop endless debate, apply judgment, take action.” \u003cbr\u003e \u003cb\u003e—JEFF HANSEN, GM, Strategic Partnerships, Microsoft\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Using years of research and industry experience, the authors show how combining data and intuition, what they call ‘quantitative intuition, ’ can lead to smarter decisions. \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e is a compelling book that should be on the reading list of every executive.”\u003cbr\u003e \u003cb\u003e—SUNIL GUPTA, Professor, Harvard Business School\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Want to make better data-driven decisions? Then you need to read this book. \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e provides tools and frameworks to combine intuition, data, and business acumen to achieve better results.” \u003cbr\u003e \u003cb\u003e—JONAH BERGER, Professor, Wharton School, University of Pennsylvania, \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e Bestselling Author, \u003ci\u003eContagious, Invisible Influence,\u003c\/i\u003e and \u003ci\u003eThe Catalyst\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Most books that encourage data-driven thinking throw piles of data at the reader. Frank, Magnone, and Netzer do something far more valuable: they teach how to make sense of all this data. After finishing this book, you won’t just know new facts that might help you in a particular decision. You will have a new approach to make any decision.” \u003cbr\u003e \u003cb\u003e—SETH STEPHENS-DAVIDOWITZ, \u003ci\u003eNew York Times\u003c\/i\u003e op-ed contributor, \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author, \u003ci\u003eEverybody Lies,\u003c\/i\u003e and \u003ci\u003eDon’t Trust Your Gut\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Competitive advantage today is determined by whether an organization can make fast decisions but also high-quality ones. In this delightfully straightforward book, the authors take you on a journey to ‘see’ beyond the numbers, to move forward with imperfect information, and achieve desirable outcomes.” \u003cbr\u003e \u003cb\u003e—RITA MCGRATH,\u003c\/b\u003e Author of \u003ci\u003eSeeing Around Corners\u003c\/i\u003e, Professor, Columbia Business School  \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“One danger of ‘big data’ is giving managers a sense of impunity over outcomes. No decision is perfect. No amount of data is predictive. The authors—quantitative experts at some of the world’s most admired companies—argue that information is no replacement for intuition. And they provide a framework of agile decision-making in today’s hyper-fast, swollen market.”\u003cbr\u003e\u003cb\u003e—JOHN GERZEMA, CEO, The Harris Poll, \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author, \u003ci\u003eThe Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule The Future\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“In the spirit of lateral thinking, this is a modern framework for balancing data, experience, and creativity to make smart, timely decisions. The authors‘ concept of quantitative intuition, couldn’t be more relevant for all levels and teams—understand the data, stop endless debate, apply judgment, take action.” \u003cbr\u003e\u003cb\u003e—JEFF HANSEN, GM, Strategic Partnerships, Microsoft\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Using years of research and industry experience, the authors show how combining data and intuition, what they call ‘quantitative intuition, ’ can lead to smarter decisions. \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e is a compelling book that should be on the reading list of every executive.”\u003cbr\u003e\u003cb\u003e—SUNIL GUPTA, Professor, Harvard Business School\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Want to make better data-driven decisions? Then you need to read this book. \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e provides tools and frameworks to combine intuition, data, and business acumen to achieve better results.” \u003cbr\u003e\u003cb\u003e—JONAH BERGER, Professor, Wharton School, University of Pennsylvania, \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e Bestselling Author, \u003ci\u003eContagious, Invisible Influence,\u003c\/i\u003e and \u003ci\u003eThe Catalyst\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Most books that encourage data-driven thinking throw piles of data at the reader. Frank, Magnone, and Netzer do something far more valuable: they teach how to make sense of all this data. After finishing this book, you won’t just know new facts that might help you in a particular decision. You will have a new approach to make any decision.” \u003cbr\u003e\u003cb\u003e—SETH STEPHENS-DAVIDOWITZ, \u003ci\u003eNew York Times\u003c\/i\u003e op-ed contributor, \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author, \u003ci\u003eEverybody Lies,\u003c\/i\u003e and \u003ci\u003eDon’t Trust Your Gut\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Competitive advantage today is determined by whether an organization can make fast decisions but also high-quality ones. In this delightfully straightforward book, the authors take you on a journey to ‘see’ beyond the numbers, to move forward with imperfect information, and achieve desirable outcomes.” \u003cbr\u003e\u003cb\u003e—RITA MCGRATH,\u003c\/b\u003e \u003cb\u003eAuthor of \u003ci\u003eSeeing Around Corners\u003c\/i\u003e, Professor, Columbia Business School\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“The authors have developed an innovative, practical framework for decision making that is based on a synthesis of data analytics and experience-based intuition. Their approach is broadly applicable across industries, including health care.”\u003cbr\u003e\u003cb\u003e—ELLIS M. ARJMAND, Surgeon-in-Chief, Children’s Hospital New Orleans\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“The ambitious premise that human judgment in decision-making can be codified, taught, and honed is proven in \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e. The authors articulate a process that right-sizes the Goldilocks compromise between data paralysis and gut feel – and do this credibly through their collective experience from companies ranging from startups to the most data-rich organizations.”\u003cbr\u003e\u003cb\u003e—BRANT CRUZ, Vice President, Platforms and Audiences Practice Leader, Chadwick Martin Bailey\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The most important decisions are often the most uncertain and often on the razor's edge. Frank, Magnone, and Netzer masterfully provide a framework to make better decisions faster in a way that can be explained to your stakeholders.\"\u003cbr\u003e—\u003cb\u003eALEX SHARPE, Sharpe Management Consulting LLC\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Frank, Magnone, and Netzer have created a framework that systematically challenges human cognitive biases, providing a methodical approach that allows decision makers to see meaningful patterns in a chaos of data. This book is a foundational guide to any executive on how to leverage the power of your System 1 intuition to make meaningful data driven business decisions at speed.”\u003cbr\u003e\u003cb\u003e—TODD TRAUTZ, Chief Innovation and Solutions Officer, Maru, author of \u003ci\u003eFeel, Behave, Think − The Pathway to Human Decision Making\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“High-stakes decision making boils down to seeking truth and getting things ‘approximately right’. Several quantitative-only methods run the risk of getting it ‘precisely wrong’ while offering a false sense of security. Techniques described in \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e lead you to the truth and improve the odds of getting to balanced business decisions.”\u003cbr\u003e—\u003cb\u003eASIF HASAN, Co-Founder, Quantiphi, Inc\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“Decisions over Decimals\u003c\/i\u003e is an excellent reminder that as we navigate vast seas of information, we must bring our intuition along on the journey. This book is a must read for any insights and analytic professionals that want to enhance their ability to impact and influence decisions to drive action.”\u003cbr\u003e\u003cb\u003e—THOMAS WALKER, Senior Director, Global Consumer Insights\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The ability to make fast, yet informed decisions in a world where data is replicating so quickly is becoming an imperative skill-set for executives. The authors approach for Quantitative Intuition is a great balance of data and insights with experience. Readers will greatly benefit from learning this balance and using it to make better decisions (and actions).\"\u003cbr\u003e\u003cb\u003e—TRACI GUSHER, Data, Analytics and AI Management Consultant\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989031076069,"sku":"NP9781119898481","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119898481.jpg?v=1761782511","url":"https:\/\/k12savings.com\/es\/products\/decisions-over-decimals-isbn-9781119898481","provider":"K12savings","version":"1.0","type":"link"}