{"product_id":"decision-intelligence-isbn-9781394185061","title":"Decision Intelligence","description":"\u003cp\u003e\u003cb\u003eDramatically improve your decisions with data and AI\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDecision Intelligence: Transform Your Team and Organization with AI-Driven Decision-Making\u003c\/i\u003e, a team of pioneering decision and AI strategists delivers a digestible and hands-on resource for professionals at every part of the decision-making journey. The book discusses the latest technology and approaches that bridge the gap between behavioral science, data science, and technological innovation.\u003c\/p\u003e \u003cp\u003eDiscover how leaders from various industries and environments are using data and AI to make better future decisions, taking both human as well as business factors into account. This book covers:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA demystifying behind-the-scenes peek inside how AI models, forecasts, and optimization for business challenges really work, and why they open up entirely new possibilities.\u003c\/li\u003e \u003cli\u003eA business-ready introduction to decision intelligence, exploring why traditional decision-making strategies are outdated and how to transition to decision-intelligence.\u003c\/li\u003e \u003cli\u003eThe evolution of Decision Intelligence, coming from analytics and modern techniques like process mining and robotic process automation\u003c\/li\u003e \u003cli\u003eAn examination of decision intelligence at the organizational level, including discussions of agile transformation, transparent organizational culture, and why psychological safety is a crucial enabler for new ways of decision-making in modern companies\u003c\/li\u003e \u003cli\u003eAn overview of why (and where exactly) AI still needs human expertise and how to incorporate this topic in daily planning and decision making\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003ci\u003eDecision Intelligence\u003c\/i\u003e is essential reading for managers, executives, board members, other business leaders and soon-to-be leaders looking to improve the quality, adaptability, and speed of their decision-making.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePraise for \u003ci\u003eDecision Intelligence\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cp\u003e\"In \u003ci\u003eDecision Intelligence\u003c\/i\u003e, Thorsten Heilig and Ilhan Scheer build a compelling case for the world of tomorrow’s version of decision-making.”\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003cb\u003e―Martin Lindstrom\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e best-selling author\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"Decision Intelligence\u003c\/i\u003e will be one of the big topics for this decade and completely change the way organizations manage, plan, and operate. This book provides a comprehensive guide from the basics to the applications.\"\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003cb\u003e―Niklas Jansen\u003c\/b\u003e, Entrepreneur and Tech Investor, Founding Partner Interface Capital and Co-Founder Blinkist\u003c\/p\u003e \u003cp\u003e\"The book impressively demonstrates the potential and entry points into the world of AI-powered decision making. A very valuable reading for managers and their organizations\".\u003cbr\u003e\u003cb\u003e―Michael Kleinemeier\u003c\/b\u003e, Member of the Merck KG Board of Partners, former Member of the SAP SE Executive Board\u003cbr\u003e\u003cbr\u003e“The AI hype perfectly captured, easy to understand, de-mystified and mapped to clear use cases - a must-read for today's managers.”\u003cbr\u003e\u003cb\u003e―Dr. Daniela Gerd tom Markotten\u003c\/b\u003e, Member of the Management Board for Digitalization and Technology, Deutsche Bahn AG\u003c\/p\u003e \u003cp\u003eFigures List xi\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eIntroduction xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Decoding Decision-Making: Good and Bad Decisions 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Measure the Quality of a Decision 6\u003c\/p\u003e \u003cp\u003eThe History of Decision-Making 10\u003c\/p\u003e \u003cp\u003eThe Impact of Technology on Business Decision-Making in the 21st Century 14\u003c\/p\u003e \u003cp\u003eRegaining the Human Aspects 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Why Traditional Decision-Making Is Broken 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe New (Corporate) Normal: An Increasingly Dynamic and Complex Reality with Uncertainties 23\u003c\/p\u003e \u003cp\u003eWhy Data Analytics and Business Intelligence Can’t Keep up with the New Reality 31\u003c\/p\u003e \u003cp\u003eThe Illusion of Human Control: Will We Ever Be Able to Make the Best Possible Choice? 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Decision Intelligence: Making Relevant Information Visible and Actionable 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Shift Your Decision-Making Perspective 43\u003c\/p\u003e \u003cp\u003eThe Ultimate Partnership Between Humans and Machines 47\u003c\/p\u003e \u003cp\u003eChapter 4 The Business Value of Decision Intelligence 55\u003c\/p\u003e \u003cp\u003eFrom Using DI as a Strategy to DecisionOS 57\u003c\/p\u003e \u003cp\u003eStep up the Operational Game: Recurring Use-Cases for Companies 61\u003c\/p\u003e \u003cp\u003eChapter 5 Decision Intelligence in Practice: Industry Examples of Applied DI 67\u003c\/p\u003e \u003cp\u003eDI in Logistics 69\u003c\/p\u003e \u003cp\u003eDI in Retail 78\u003c\/p\u003e \u003cp\u003eDI in Pricing and Marketing 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Technology Stack: Applying AI Systems for Decision-Making 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData, the Backbone to Leverage Business Value 95\u003c\/p\u003e \u003cp\u003eArtificial Intelligence: Understanding the Patterns Behind 102\u003c\/p\u003e \u003cp\u003eOptimization Is Key for Better Business Outcomes 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Decision Intelligence Organization: The Key to Unlocking the True Potential of Data-Driven Decision-Making 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCulture Eats Intelligent Decision-Making for Breakfast 129\u003c\/p\u003e \u003cp\u003eWays of Working in DI Organizations 132\u003c\/p\u003e \u003cp\u003eThe Four Rs of the DI Organization 137\u003c\/p\u003e \u003cp\u003eCultivating a DI Organization: A Symphony of Skills 142\u003c\/p\u003e \u003cp\u003eRecognizing Biases in Your Decision-Making Process 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Leading a Decision Intelligence Organization 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrust and Courage 158\u003c\/p\u003e \u003cp\u003eTransparency and Experimentation 162\u003c\/p\u003e \u003cp\u003ePsychological Safety: The Secret Ingredient for a Decision Intelligence Organization 167\u003c\/p\u003e \u003cp\u003eEmbracing Failure and Forging Forward 175\u003c\/p\u003e \u003cp\u003eEpilogue 179\u003c\/p\u003e \u003cp\u003eReferences 183\u003c\/p\u003e \u003cp\u003eIndex 195\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eTHORSTEN HEILIG\u003c\/b\u003e is the Founder and CEO of Paretos, a pioneering decision intelligence platform used by SMEs, Fortune 500 and Dax40 companies. He was previously the Chief Operating Officer of Moovel and is also a management consultant and  speaker who keynotes about AI, Innovation, Agile Culture and Digital Transformation. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eILHAN SCHEER\u003c\/b\u003e is the Asset Engineering Europe Lead at Accenture. He’s an international leader on digital transformation and psychological safety in organizations. He was the Founder of fable+, a data-driven consulting boutique acquired by Accenture.   \u003c\/p\u003e\u003cp\u003eMaking great decisions reliably, regularly, and quickly remains a cornerstone of effective, contemporary leadership. And, while many tools have been created to help augment the ability of modern managers to  make those kinds of choices, there are few  resources that demonstrate exactly how to implement the latest tech and science into everyday decision-making. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eDecision Intelligence: Transform Your Team and Organization with AI-Driven Decision-Making\u003c\/i\u003e, a team of decision and AI leaders delivers an easy-to-follow and insightful discussion for professionals located at every stage of the decision-making journey. In the  book, the authors explore the latest tech and approaches that bridge the gap between behavioral science, data science, and technology innovation. \u003c\/p\u003e\u003cp\u003eYou’ll find out how leaders from a variety of industries and environments use data and artificial intelligence to make better decisions as they take human and business factors into account. You’ll also discover a business-ready introduction to AI models and decision intelligence, uncovering why traditional decision-making strategies are outdated and how to transition to the new approach. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDecision Intelligence\u003c\/i\u003e examines the evolution of the field, including analytics-driven processes and modern techniques like process mining and robotic process automation, as well as the use of decision intelligence at the organizational level. It discusses agile transformation, transparent organizational culture, and why psychological safety is an essential enabler for new ways of decision-making in modern firms. Crucially, the book also considers where and why artificial intelligence must still be augmented by human expertise and how to incorporate the personal element into daily planning and decision-making. \u003c\/p\u003e\u003cp\u003eA timely exploration of making the best possible decisions for your organization and its members, \u003ci\u003eDecision Intelligence\u003c\/i\u003e will quickly become an  invaluable resource for managers, board  members, executives, and other business leaders seeking to improve the quality, adaptability, and efficiency of their decisions.    \u003c\/p\u003e\u003cp\u003ePraise for \u003cb\u003eDecision Intelligence\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“In \u003ci\u003eDecision Intelligence\u003c\/i\u003e, Thorsten Heilig and Ilhan Scheer build a compelling case for the world of tomorrow’s version of decision-making.”\u003cbr\u003e \u003cb\u003e—Martin Lindstrom,\u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eDecision Intelligence\u003c\/i\u003e will be one of the big topics for this decade and completely change the way organizations manage, plan, and operate. This book provides a comprehensive guide from the basics to the applications.”\u003cbr\u003e \u003cb\u003e—Niklas Jansen,\u003c\/b\u003e Entrepreneur and Tech Investor, Founding Partner of Interface Capital, and Co-Founder of Blinkist \u003c\/p\u003e\u003cp\u003e“The book impressively demonstrates the potential and entry points into the world of AI-powered decision-making. A very valuable reading for managers and their organizations.”\u003cbr\u003e \u003cb\u003e—Michael Kleinemeier,\u003c\/b\u003e Member of the Merck KG Board of Partners, former Member of the SAP SE Executive Board \u003c\/p\u003e\u003cp\u003e“The AI hype perfectly captured, easy-to-understand, demystified, and mapped to clear use cases—a must-read for today’s managers.”\u003cbr\u003e \u003cb\u003e—Dr. Daniela Gerd tom Markotten,\u003c\/b\u003e Member of the Management Board for Digitalization and Technology, Deutsche Bahn AG \u003c\/p\u003e\u003cp\u003e“Artificial Intelligence can help leaders make better decisions and is thus crucial to maintain competitive edge. The authors (Thorsten \u0026amp; Ilhan) tangibly describe the fundamentals of \u003ci\u003eDecision Intelligence\u003c\/i\u003e and how to practically apply it to your business as well as how to healthily balance the human-machine interactions. An indispensable read!”\u003cbr\u003e \u003cb\u003e—Florian Reuter,\u003c\/b\u003e former CEO of Volocopter, World Economic Forum Technology Pioneer \u003c\/p\u003e\u003cp\u003e“Smart decisions are equally crucial in poker and in organizations! The concepts discussed in this book are the exciting approach to bring together human intuition and state-of-the-art AI and Machine Learning to make better decisions within companies and teams.”\u003cbr\u003e \u003cb\u003e—Fedor Holz,\u003c\/b\u003e Entrepreneur and 2x Poker World Champion\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989030191333,"sku":"NP9781394185061","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394185061.jpg?v=1761782509","url":"https:\/\/k12savings.com\/es\/products\/decision-intelligence-isbn-9781394185061","provider":"K12savings","version":"1.0","type":"link"}