{"product_id":"debunkery-isbn-9781118077016","title":"Debunkery","description":"\u003cp\u003e\u003cb\u003eLegendary money manager Ken Fisher outlines the most common—and costly—mistakes investors make.\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cb\u003eSmall cap stocks are best for all time. Bunk!\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eA trade deficit is bad for markets. Bunk!\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eStocks can't rise on high unemployment. Bunk!\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMany investors think they are safest following widely accepted Wall Street wisdom—but much of Wall Street wisdom isn't so wise. In fact, it can be costly bunk.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDebunkery: Learn It, Do It, and Profit From It—Seeing Through Wall Street's Money-Killing Myths\u003c\/i\u003e, Ken Fisher—named one of the 30 most influential individuals of the last three decades by Investment Advisor magazine—details why so many investors fail to get the long-term results they desire. The short answer is many investors fail to question if what they believe is true—and are therefore blinded by tradition, biases, ideology, or any number of cognitive errors.\u003c\/p\u003e \u003cp\u003eYour goal as an investor shouldn't be to be error-free—that's impossible. Rather, to be more successful, you should aim to lower your error rate. \u003ci\u003eDebunkery\u003c\/i\u003e gets you started by debunking 50 common myths—but that's just the beginning. It also gives you the tools you need to continue to do your own debunkery for the rest of your investing career.\u003c\/p\u003e  Acknowledgments ix  \u003cp\u003eIntroduction: Debunkery Made Easy xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1 Basic Bunk to Make You Broke 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBunk 1 Bonds Are Safer Than Stocks 5\u003c\/p\u003e \u003cp\u003eBunk 2 Well-Rested Investors Are Better Investors 9\u003c\/p\u003e \u003cp\u003eBunk 3 Retirees Must Be Conservative 13\u003c\/p\u003e \u003cp\u003eBunk 4 Age Equals Asset Allocation 17\u003c\/p\u003e \u003cp\u003eBunk 5 You Should Expect Average Returns 20\u003c\/p\u003e \u003cp\u003eBunk 6 \"Capital Preservation and Growth\" Is Possible! 23\u003c\/p\u003e \u003cp\u003eBunk 7 Trust Your Gut 26\u003c\/p\u003e \u003cp\u003eBunk 8 One Big Bear and You’re Done 30\u003c\/p\u003e \u003cp\u003eBunk 9 Make Sure It’s a Bull Before Diving In 34\u003c\/p\u003e \u003cp\u003eBunk 10 Growth Is Best for All Time. No, Value. No, Small Caps 39\u003c\/p\u003e \u003cp\u003eBunk 11 A Good Con Artist Is Hard to Spot 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2 Wall Street \"Wisdom\" 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBunk 12 Stop-Losses Stop Losses! 51\u003c\/p\u003e \u003cp\u003eBunk 13 Covered Calls . . . Gotcha Covered 54\u003c\/p\u003e \u003cp\u003eBunk 14 Dollar Cost Averaging—Lower Risk, Better Returns 57\u003c\/p\u003e \u003cp\u003eBunk 15 Variable Annuities Are All Upside, No Downside 60\u003c\/p\u003e \u003cp\u003eBunk 16 Equity-Indexed Annuities—Better Than Normal Annuities 65\u003c\/p\u003e \u003cp\u003eBunk 17 Passive Investing Is Easy 68\u003c\/p\u003e \u003cp\u003eBunk 18 Do Better With Mutual Funds by Sending Your Spouse on a Shopping Spree 72\u003c\/p\u003e \u003cp\u003eBunk 19 Beta Measures Risk 75\u003c\/p\u003e \u003cp\u003eBunk 20 Equity Risk Premiums—Forecasting Future Returns With Ease 80\u003c\/p\u003e \u003cp\u003eBunk 21 When the VIX Is High, It's Time to Buy 84\u003c\/p\u003e \u003cp\u003eBunk 22 Be Confident on Consumer Confidence 88\u003c\/p\u003e \u003cp\u003eBunk 23 All Hail the Mighty Dow! 92\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3 \"Everyone Knows\" 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBunk 24 So Goes January 101\u003c\/p\u003e \u003cp\u003eBunk 25 Sell in May 104\u003c\/p\u003e \u003cp\u003eBunk 26 Low P\/Es Mean Low Risk 107\u003c\/p\u003e \u003cp\u003eBunk 27 A Strong Dollar Is Super 112\u003c\/p\u003e \u003cp\u003eBunk 28 Don’t Fight the Fed 116\u003c\/p\u003e \u003cp\u003eBunk 29 Interest Pays Dividends 120\u003c\/p\u003e \u003cp\u003eBunk 30 Buy a 5% CD for 5% Cash Flow—Easy! 123\u003c\/p\u003e \u003cp\u003eBunk 31 Baby Boomers Retire, World Ends, Etc. 126\u003c\/p\u003e \u003cp\u003eBunk 32 Concentrate to Build Wealth 130\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 4 History Lessons 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBunk 33 Pray for Budget Surpluses 137\u003c\/p\u003e \u003cp\u003eBunk 34 High Unemployment Is a Killer 143\u003c\/p\u003e \u003cp\u003eBunk 35 With Gold, You’re Golden 148\u003c\/p\u003e \u003cp\u003eBunk 36 Stocks Love Lower Taxes 152\u003c\/p\u003e \u003cp\u003eBunk 37 Oil and Stocks Seesaw 158\u003c\/p\u003e \u003cp\u003eBunk 38 Swine Flu, SARS, Ebola, and Other Viral Disasters Make Markets Sick 163\u003c\/p\u003e \u003cp\u003eBunk 39 Consumers Are King 167\u003c\/p\u003e \u003cp\u003eBunk 40 Presidential Term Cycles Are Stock Market Voodoo 172\u003c\/p\u003e \u003cp\u003eBunk 41 My Political Party Is Best for Stocks 178\u003c\/p\u003e \u003cp\u003eBunk 42 Stock Returns Are Too High and Must Fall 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 5 It's a Great Big World! 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBunk 43 Foreign Stocks Just Feel So . . . Foreign 189\u003c\/p\u003e \u003cp\u003eBunk 44 Who Needs Foreign? 192\u003c\/p\u003e \u003cp\u003eBunk 45 Big Debt Is National Death 195\u003c\/p\u003e \u003cp\u003eBunk 46 America Can’t Handle Its Debt 199\u003c\/p\u003e \u003cp\u003eBunk 47 Indebted to China 202\u003c\/p\u003e \u003cp\u003eBunk 48 Trade Deficits Make Deficient Markets 206\u003c\/p\u003e \u003cp\u003eBunk 49 GDP Makes Stocks Grow 211\u003c\/p\u003e \u003cp\u003eBunk 50 Terrorism Terrorizes Stocks 215\u003c\/p\u003e \u003cp\u003eNotes 219\u003c\/p\u003e \u003cp\u003eAbout the Authors 228\u003c\/p\u003e \u003cp\u003eIndex 229\u003c\/p\u003e \u003cp\u003e\"... thoroughly recommended.... If I were a novice investor, I'd make sure I read this book and memorised the first 32 lessons.\" (\u003ci\u003eFinancial Times\u003c\/i\u003e, November 2010)\u003c\/p\u003e \u003cp\u003e\"It's about time someone drove a stake into the folklore that permeates Wall Street, and Mr. Fisher does it in convincing-and often entertaining-fashion.\" (\u003ci\u003eThe Globe and Mail\u003c\/i\u003e, November 2010)\u003c\/p\u003e \u003cp\u003e\"... challenges and refutes common, widely held investing myths and misperceptions... bite-size chunks-where you can read one chapter or many....\" (\u003ci\u003eEuroinvestor.co.uk\u003c\/i\u003e, October 2010)\u003c\/p\u003e  \u003cp\u003eKEN FISHER is best known for his prestigious \"Portfolio Strategy\" column in Forbes magazine, where his over 25-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes's 90-plus year history. He is the founder, Chairman, and CEO of Fisher Investments, an independent global money management firm with over $32 billion under management (as of 6\/30\/10). Fisher is ranked #289 on the 2009 Forbes 400 list of richest Americans, and #721 on the 2010 Forbes Global Billionaire list. In 2010, Investment Advisor magazine named him as one of the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award-winning article, \"Cognitive Biases in Market Forecasting,\" and has published six previous books, including the New York Times and the Wall Street Journal bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, and How to Smell a Rat, all of which are published by Wiley. Fisher has been published, interviewed, and\/or written about in many major American, British, and German finance or business periodicals. He has a weekly column in Focus Money, Germany's leading weekly finance and business magazine.\u003c\/p\u003e \u003cp\u003eLARA HOFFMANS is a content manager at Fisher Investments, a contributing editor of MarketMinder.com, and coauthor of the bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, and How to Smell a Rat.\u003c\/p\u003e  \u003cp\u003eLegendary money manager Ken Fisher outlines the most common—and costly—mistakes investors make\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eSmall cap stocks are best for all time. Bunk!\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eA trade deficit is bad for markets. Bunk!\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eStocks can't rise on high unemployment. Bunk!\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMany investors think they are safest following widely accepted Wall Street wisdom—but much of Wall Street wisdom isn't so wise. In fact, it can be costly bunk.\u003c\/p\u003e \u003cp\u003eIn Debunkery, Ken Fisher—named one of the 30 most influential individuals of the last three decades by Investment Advisor magazine—details why so many investors fail to get the long-term results they desire. The short answer is many investors fail to question if what they believe is true—and are therefore blinded by tradition, biases, ideology, or any number of cognitive errors.\u003c\/p\u003e \u003cp\u003eYour goal as an investor shouldn't be to be error-free—that's impossible. Rather, to be more successful, you should aim to lower your error rate. Debunkery gets you started by debunking 50 common myths—but that's just the beginning. It also gives you the tools you need to continue to do your own debunkery for the rest of your investing career.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989029568741,"sku":"NP9781118077016","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118077016.jpg?v=1761782506","url":"https:\/\/k12savings.com\/es\/products\/debunkery-isbn-9781118077016","provider":"K12savings","version":"1.0","type":"link"}