{"product_id":"dead-wrong-isbn-9781394359882","title":"Dead Wrong","description":"\u003cp\u003e\u003cb\u003eSave lives and improve public health by countering misinformation\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness\u003c\/i\u003e, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you’ll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories. \u003c\/p\u003e \u003cp\u003eIn this revised edition you’ll learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow misinformation threatens organizational revenues, reputation, and patient health\u003c\/li\u003e \u003cli\u003eHow to leverage existing systems to combat misinformation while meeting quality measures and boosting patient acquisition\u003c\/li\u003e \u003cli\u003eHow to implement strategies for systemic change through new quality measures, research initiatives, and elevating healthcare professionals as authoritative voices for truth\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBased on feedback from leading healthcare executives, the book provides clearer frameworks for connecting anti-misinformation efforts to revenue generation and cost savings, offering practical pathways for healthcare leaders to protect both patient welfare and organizational sustainability in an era where scientific truth and institutional trust face unprecedented challenges.\u003c\/p\u003e \u003cp\u003ePerfect for clinicians, public health leaders, health-tech leaders, and health marketers, \u003ci\u003eDead Wrong\u003c\/i\u003e will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant. \u003c\/p\u003e \u003cp\u003eForeword by Dr. Joseph Kvedar vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eChapter 1 A Fatal Misconception 1\u003c\/p\u003e \u003cp\u003eChapter 2 Pandemic of Lies 19\u003c\/p\u003e \u003cp\u003eChapter 3 Our Tainted History 35\u003c\/p\u003e \u003cp\u003eChapter 4 New Traumas, Old Wounds 53\u003c\/p\u003e \u003cp\u003eChapter 5 A Shock to the Healthcare System 69\u003c\/p\u003e \u003cp\u003eChapter 6 Trust and Empathy 87\u003c\/p\u003e \u003cp\u003eChapter 7 Reverse- Engineering Dark Magic 107\u003c\/p\u003e \u003cp\u003eChapter 8 Healthcare’s Human Stories 125\u003c\/p\u003e \u003cp\u003eChapter 9 The Pursuit of Change 143\u003c\/p\u003e \u003cp\u003eChapter 10 Doing No Harm 165\u003c\/p\u003e \u003cp\u003eChapter 11 Healthcare’s Reckoning Is Here 177\u003c\/p\u003e \u003cp\u003eNotes 195\u003c\/p\u003e \u003cp\u003eAcknowledgments 221\u003c\/p\u003e \u003cp\u003eAbout the Authors 227\u003c\/p\u003e \u003cp\u003eIndex 229\u003c\/p\u003e  \u003cp\u003e \u003cb\u003eGEETA NAYYAR, MD, MBA\u003c\/b\u003e, is a nationally recognized healthcare technology leader who has served as chief medical officer for Salesforce and AT\u0026amp;T. She has been featured on CNN, CBS, and ABC. \u003c\/p\u003e\u003cp\u003e \u003cb\u003eTOM CASTLES AND JACK MURTHA \u003c\/b\u003eare the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry’s top companies and innovators.   \u003c\/p\u003e\u003cp\u003e“It is increasingly clear that misinformation poses a threat to every pillar of society, but the stakes are especially high in medicine. With refreshing clarity, \u003ci\u003eDead Wrong\u003c\/i\u003e spotlights the challenges of separating fact from fiction when it comes to our healthcare. Dr. Geeta Nayyar isn’t satisfied with simply defining the problem. She merges her clinical experience and boardroom expertise along with her team’s journalistic skills to offer practical solutions and chart a better path forward. Healthcare and policy leaders would be wise to take note.”\u003cbr\u003e \u003cb\u003e—DR. SANJAY GUPTA,\u003c\/b\u003e Chief Medical Correspondent, CNN \u003c\/p\u003e\u003cp\u003e“Misinformation, or downright lies, are undermining so many important conversations we need to be having in this country about how to make policy decisions that are critical to our quality of life. Nowhere is there more harmful than in healthcare where lives are quite literally at stake, particularly in our most vulnerable communities. Fight disinformation by being informed—start with this great book that gets inside how myths and lies cause harm and give us the facts we need to fight back.”\u003cbr\u003e \u003cb\u003e—SOLEDAD O’BRIEN,\u003c\/b\u003e Broadcast Journalist and Founder, Soledad O’Brien Productions \u003c\/p\u003e\u003cp\u003e“Finally, a no-nonsense wake-up call to combat the epidemic of misinformation in American healthcare. In \u003ci\u003eDead Wrong\u003c\/i\u003e, Dr. Geeta Nayyar fearlessly tackles this pervasive problem with unapologetic fervor and characteristic grace, exposing the devastating impact of falsehoods on our well-being. This book is an urgent rallying cry for us all to take control of our health and dismantle the web of deceit that has entangled healthcare for decades. Brace yourself for a heavy dose of truth and an honest look in the mirror.”\u003cbr\u003e \u003cb\u003e—ANA NAVARRO,\u003c\/b\u003e Political Commentator and Strategist\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989028028645,"sku":"NP9781394359882","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394359882.jpg?v=1761782498","url":"https:\/\/k12savings.com\/es\/products\/dead-wrong-isbn-9781394359882","provider":"K12savings","version":"1.0","type":"link"}