{"product_id":"data-mining-for-dummies-isbn-9781118893173","title":"Data Mining For Dummies","description":"\u003cb\u003eDelve into your data for the key to success\u003c\/b\u003e  \u003cp\u003eData mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eData Mining for Dummies\u003c\/i\u003e shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eModel creation, validity testing, and interpretation\u003c\/li\u003e \u003cli\u003eEffective communication of findings\u003c\/li\u003e \u003cli\u003eAvailable tools, both paid and open-source\u003c\/li\u003e \u003cli\u003eData selection, transformation, and evaluation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eData Mining for Dummies\u003c\/i\u003e takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, \u003ci\u003eData Mining for Dummies\u003c\/i\u003e is your ticket to effective data mining.\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with Data Mining 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Catching the Data-Mining Train 7\u003c\/p\u003e \u003cp\u003eChapter 2: A Day in Your Life as a Data Miner 17\u003c\/p\u003e \u003cp\u003eChapter 3: Teaming Up to Reach Your Goals 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Exploring Data-Mining Mantras and Methods 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Learning the Laws of Data Mining 63\u003c\/p\u003e \u003cp\u003eChapter 5: Embracing the Data-Mining Process 73\u003c\/p\u003e \u003cp\u003eChapter 6: Planning for Data-Mining Success 89\u003c\/p\u003e \u003cp\u003eChapter 7: Gearing Up with the Right Software 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Gathering the Raw Materials 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Digging into Your Data 111\u003c\/p\u003e \u003cp\u003eChapter 9: Making New Data 119\u003c\/p\u003e \u003cp\u003eChapter 10: Ferreting Out Public Data Sources 141\u003c\/p\u003e \u003cp\u003eChapter 11: Buying Data 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: A Data Miner’s Survival Kit 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: Getting Familiar with Your Data 173\u003c\/p\u003e \u003cp\u003eChapter 13: Dealing in Graphic Detail 195\u003c\/p\u003e \u003cp\u003eChapter 14: Showing Your Data Who’s Boss 219\u003c\/p\u003e \u003cp\u003eChapter 15: Your Exciting Career in Modeling 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: More Data-Mining Methods 273\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: Data Mining Using Classic Statistical Methods 275\u003c\/p\u003e \u003cp\u003eChapter 17: Mining Data for Clues 295\u003c\/p\u003e \u003cp\u003eChapter 18: Expanding Your Horizons 307\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens 319\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19: Ten Great Resources for Data Miners 321\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Useful Kinds of Analysis That Complement Data Mining 325\u003c\/p\u003e \u003cp\u003eAppendix A: Glossary 333\u003c\/p\u003e \u003cp\u003eAppendix B: Data-Mining Software Sources 339\u003c\/p\u003e \u003cp\u003eAppendix C: Major Data Vendors 349\u003c\/p\u003e \u003cp\u003eAppendix D: Sources and Citations 357\u003c\/p\u003e \u003cp\u003eIndex 361\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMeta S. Brown\u003c\/b\u003e helps organizations use practical data analysis to solve everyday business problems. A hands-on data miner who has tackled projects with up to $900 million at stake, she is a recognized expert in cutting-edge business analytics.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand key data mining concepts and best practices\u003c\/li\u003e \u003cli\u003eCreate a data model and test its validity\u003c\/li\u003e \u003cli\u003eInterpret results and communicate your findings\u003c\/li\u003e \u003cli\u003eMake a business case for investing in data mining\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eDelve into your data for the key to success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis friendly guide shows you why it doesn’t take a data scientist to reap the benefits of exploring data independently, making informative discoveries, and putting the information to work. Written for those who know more about their business than math, this resource quickly gets you up-to-speed on how data mining can push your company to the top.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the laws of data mining — get a grip on the principles of data mining, find out how to make data your informant, and set your data mining goals\u003c\/li\u003e \u003cli\u003eA day in the life of a data miner — get to know the members of a typical data mining team, leverage your colleagues’ complementary skills and knowledge, and frame your work with a standard industry practice\u003c\/li\u003e \u003cli\u003eDefine and refine — establish a framework for data mining, drill into the CRISP-DM process, and establish good habits\u003c\/li\u003e \u003cli\u003eMake a career in modeling — discover why modeling is the data miner’s path to knowing the unknown\u003c\/li\u003e \u003cli\u003eDig into your data — draw on the knowledge that you and other members of your team have accumulated from experience and training to extract useful information from data\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCommon-sense steps for data mining success\u003c\/li\u003e \u003cli\u003eGuidance on letting your business needs direct your software selection process\u003c\/li\u003e \u003cli\u003eWays to unearth data you already have\u003c\/li\u003e \u003cli\u003eHow to conduct experiments—no lab coat required\u003c\/li\u003e \u003cli\u003ePublic sources for data\u003c\/li\u003e \u003cli\u003eGuidance on buying data and searching for suppliers\u003c\/li\u003e \u003cli\u003ePlain-English explanations of correlation\u003c\/li\u003e \u003cli\u003eThe most common nonlinear models\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989024981221,"sku":"NP9781118893173","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118893173.jpg?v=1761782485","url":"https:\/\/k12savings.com\/es\/products\/data-mining-for-dummies-isbn-9781118893173","provider":"K12savings","version":"1.0","type":"link"}