{"product_id":"data-driven-decisions-isbn-9781394202331","title":"Data Driven Decisions","description":"\u003cp\u003e\u003cb\u003eExpand your enterprise into new regions using systems engineering and data analysis\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eData Driven Decisions: Systems Engineering to Understand Corporate Valuation and Intangible Assets\u003c\/i\u003e, investment banker, systems engineer, and Cornell University lecturer Joshua Michael Jahani delivers an incisive and unique unveiling of how to use the tools of systems engineering to value your organization, its intangible assets, and how to gauge or prepare its readiness for an overseas or cross-border expansion. \u003c\/p\u003e\u003cp\u003eIn the book, you’ll learn to implement a wide range of systems engineering tools, including context diagrams, decision matrices, Goal-Question-Metric analyses, and more. You’ll also discover the following: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to communicate corporate value measurements and their impact to owners, executives, and investors. \u003c\/li\u003e \u003cli\u003eExplorations of the relevant topics when considering an international expansion, including macroeconomics, joint ventures, market entry, corporate valuations, mergers and acquisitions, and company culture.\u003c\/li\u003e \u003cli\u003eA comprehensive framework and methodology for examining available global regions in your search for the perfect expansion target.\u003c\/li\u003e \u003cli\u003eA deep understanding of specific sectors in which intangible assets have a particular impact, including branded consumer products, ad-tech, and healthcare.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA must-have resource for business owners, managers, executives, directors, and other corporate leaders, \u003ci\u003eData-Driven Decisions\u003c\/i\u003e will also prove invaluable to consultants and other professionals who serve companies considering expansion or growth into new regions. \u003c\/p\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePrologue xiii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Intangible Assets 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: When Intangibles Matter Most 9\u003c\/p\u003e \u003cp\u003eChapter 2: Examples of Intangible Assets 13\u003c\/p\u003e \u003cp\u003eChapter 3: The Rise of Intangible Economies 15\u003c\/p\u003e \u003cp\u003eChapter 4: Defining Intangibles 19\u003c\/p\u003e \u003cp\u003eChapter 5: Valuing Intangible Assets 23\u003c\/p\u003e \u003cp\u003eChapter 6: EBITDA Is Not the Best Way to Value Intangible- Heavy Companies 27\u003c\/p\u003e \u003cp\u003eChapter 7: Separability, Measurability, and Predictability 33\u003c\/p\u003e \u003cp\u003eChapter 8: Why Systems Engineering Is Relevant for Corporate Valuations and Intangible Assets 41\u003c\/p\u003e \u003cp\u003eChapter 9: What Intangibles Matter Most for Corporate Valuation 45\u003c\/p\u003e \u003cp\u003eChapter 10: What Intangibles Matter Most for Corporate Expansion 55\u003c\/p\u003e \u003cp\u003eChapter 11: Buy-Side Intangibles 59\u003c\/p\u003e \u003cp\u003eChapter 12: PE Ratios 63\u003c\/p\u003e \u003cp\u003eChapter 13: The Business Moat as an Intangible Asset 67\u003c\/p\u003e \u003cp\u003eChapter 14: How Investors Think About Intangibles 71\u003c\/p\u003e \u003cp\u003eChapter 15: Intangible Assets in Branded Consumer Products 75\u003c\/p\u003e \u003cp\u003eChapter 16: Intangible Assets in Healthcare 79\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Systems Engineering Tools and Examples 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Systems Engineering Tools 85\u003c\/p\u003e \u003cp\u003eChapter 18: Customer Affinity and Context Diagrams 89\u003c\/p\u003e \u003cp\u003eChapter 19: Context Diagrams and Context Matrices 97\u003c\/p\u003e \u003cp\u003eChapter 20: Use Cases and Behavioral Diagrams 103\u003c\/p\u003e \u003cp\u003eChapter 21: Originating Requirements 109\u003c\/p\u003e \u003cp\u003eChapter 22: Decision Matrix 117\u003c\/p\u003e \u003cp\u003eChapter 23: GQM – Goal Question Metric Analysis 123\u003c\/p\u003e \u003cp\u003eChapter 24: Analytical Hierarchy 131\u003c\/p\u003e \u003cp\u003eChapter 25: Precedence Matrix 133\u003c\/p\u003e \u003cp\u003eChapter 26: Failure Mode and Effect Analysis 137\u003c\/p\u003e \u003cp\u003eChapter 27: Interface Matrix 143\u003c\/p\u003e \u003cp\u003eChapter 28: House of Quality 147\u003c\/p\u003e \u003cp\u003eChapter 29: Operations Description Template 153\u003c\/p\u003e \u003cp\u003eChapter 30: Interface Tracking 157\u003c\/p\u003e \u003cp\u003eChapter 31: Conclusion to Tools 159\u003c\/p\u003e \u003cp\u003eChapter 32: GQM, Decision Matrix, and Analytical Hierarchy for Ad-Tech Industries 161\u003c\/p\u003e \u003cp\u003eChapter 33: GQM, Decision Matrix, and Analytical Hierarchy for Logistics Industries 167\u003c\/p\u003e \u003cp\u003eChapter 34: GQM, Decision Matrix, and Analytical Hierarchy for Manufacturing Industries 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Geographical Application 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 35: Introduction 175\u003c\/p\u003e \u003cp\u003eChapter 36: The MENA Region 179\u003c\/p\u003e \u003cp\u003eChapter 37: The ASEAN Region 187\u003c\/p\u003e \u003cp\u003eChapter 38: The Latin American Region 195\u003c\/p\u003e \u003cp\u003eChapter 39: Case Studies: Bringing It All Together 205\u003c\/p\u003e \u003cp\u003eChapter 40: Case Studies: LATAM Expanding to the United States 209\u003c\/p\u003e \u003cp\u003eChapter 41: Case Studies: MENA Medical Devices 213\u003c\/p\u003e \u003cp\u003eChapter 42: Case Studies: ASEAN Aerospace Schema – Context Diagram 217\u003c\/p\u003e \u003cp\u003eChapter 43: Case Studies: In Conclusion 221\u003c\/p\u003e \u003cp\u003eChapter 44: Summary 223\u003c\/p\u003e \u003cp\u003eBibliography 225\u003c\/p\u003e \u003cp\u003eIndex 235\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJOSHUA JAHANI\u003c\/b\u003e teaches Systems Engineering at Cornell University and owns Jahani and Associates, a firm headquartered in New York City that provides investment banking advisory, investment banking transaction, and corporate development expertise to clients from around the??globe.   \u003c\/p\u003e\u003cp\u003e\u003ci\u003eData Driven Decisions: Systems Engineering to Understand Corporate Value and Intangible Assets\u003c\/i\u003e is a penetrating and original exploration of how to apply the robust and precise tools of systems engineering in the area of corporate expansion decision-making. Author, lecturer, and investment banker Joshua Jahani discusses the topics business owners??and executives must consider??when expanding around the world, including macro-economics, joint ventures, market entry, corporate valuations, mergers and acquisitions, investment banking, and company culture. \u003c\/p\u003e\u003cp\u003eIn the book, Jahani offers a comprehensive framework and methodology for examining every major global region in your search for the best fit for your organization. You will also discover methods for accurately pinpointing the value and??potential of your firm’s intangible assets. \u003c\/p\u003e\u003cp\u003eAn effective and hands-on tool for making solid decisions about business growth and expansion, \u003ci\u003eData Driven Decisions\u003c\/i\u003e will prove invaluable to investors, business owners, executives, managers, directors, and??other leaders everywhere.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for Data Driven Decisions\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eData Driven Decisions\u003c\/i\u003e does an excellent job weaving together ideas from engineering, capital markets, and business strategy. It is a powerful primer for anyone seeking to understand how these seemingly disparate pedagogies can integrate to impact business decisions.”\u003cbr\u003e  \u003cb\u003e—Samia Bouazza,\u003c\/b\u003e \u003ci\u003eGroup CEO and Managing Director, Multiply Group, Abu Dhabi, UAE\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“I’ve had the pleasure to work with Joshua for many years and am always appreciative of his ability to distill complex ideas into simple, consumable subject matter. This book does that in spades.”\u003cbr\u003e \u003cb\u003e—Saeed Al Darmaki,\u003c\/b\u003e \u003ci\u003eFounder, Sheesha Finance, Abu Dhabi, UAE\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e“Entrepreneurs can learn from the tools in this book. Business success is about developing strong, fundamental customer value that can be scaled across a market. Data Driven Decisions provides methods for how to do just that.”\u003cbr\u003e  \u003cb\u003e—Jefrey Joe,\u003c\/b\u003e \u003ci\u003eCo-Founder and Managing Partner, Alpha JWC Ventures, Jakarta, Indonesia\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eData Driven Decisions\u003c\/i\u003e shows a fascinating way to use concrete engineering tools to run a global business. My academic background on data analysis and my long experience running business across the globe makes me confidently recommend the application of its principles and philosophies for businesses at scale and growth stages.”\u003cbr\u003e \u003cb\u003e—Ricardo Oberlander,\u003c\/b\u003e \u003ci\u003eReynolds American Inc, Former President \u0026amp; CEO, Sao Paulo, Brazil\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“Intangible assets, such as patent, brands, IT systems, and unique corporate processes are for the past quarter century the main value drivers of businesses. The problem: they are very difficult to value because they are unique and not traded in markets. That’s a major challenge to M\u0026amp;As. This book, blending intangibles with systems engineering goes a long way in alleviating this problem. Highly original and readable, this book is an important resource for executives involved in M\u0026amp;As, appraisers, investors, and business students.”\u003cbr\u003e \u003cb\u003e—Baruch Lev,\u003c\/b\u003e \u003ci\u003ePhilip Bardes Professor (Emeritus) of Accounting and Finance, New York, USA\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989023867109,"sku":"NP9781394202331","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394202331.jpg?v=1761782481","url":"https:\/\/k12savings.com\/es\/products\/data-driven-decisions-isbn-9781394202331","provider":"K12savings","version":"1.0","type":"link"}