{"product_id":"data-driven-business-transformation-isbn-9781119543152","title":"Data Driven Business Transformation","description":"\u003cp\u003eOPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS\u003c\/p\u003e \u003cp\u003e\u003ci\u003eData Driven Business Transformation\u003c\/i\u003e illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share.\u003c\/p\u003e \u003cp\u003eDigitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFollowing step-by-step guidance for transitioning your company in the real world to run on a data-enabled business model\u003c\/li\u003e \u003cli\u003eMastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business’s development\u003c\/li\u003e \u003cli\u003eWinning over the hearts of your employees and influencing a cultural shift to a data-enabled business\u003c\/li\u003e \u003cli\u003eReading first-hand stories from today’s thought leaders who are shaping data transformation at their companies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEnable your company’s data to lift profits with \u003ci\u003eData Driven Business Transformation\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eGlossary of Terms xiii\u003c\/p\u003e \u003cp\u003eAcknowledgements xv\u003c\/p\u003e \u003cp\u003eAbout the Authors xvii\u003c\/p\u003e \u003cp\u003e1 What is Transformation? 1\u003c\/p\u003e \u003cp\u003e2 Understand Your Starting Point 41\u003c\/p\u003e \u003cp\u003e3 Making the Change Happen 93\u003c\/p\u003e \u003cp\u003e4 Purpose 101\u003c\/p\u003e \u003cp\u003e5 People 143\u003c\/p\u003e \u003cp\u003e6 Method 173\u003c\/p\u003e \u003cp\u003e7 Tools 197\u003c\/p\u003e \u003cp\u003e8 Overall Change Management 223\u003c\/p\u003e \u003cp\u003e9 Running a Business in the New Data-Driven World: Arriving at the Destination 229\u003c\/p\u003e \u003cp\u003e10 Dynamic Data-Driven Business Transformation – D3 249\u003c\/p\u003e \u003cp\u003e11 Conclusion 255\u003c\/p\u003e \u003cp\u003eIndex 261\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eCAROLINE CARRUTHERS\u003c\/b\u003e is Chief Executive of Carruthers \u0026amp; Jackson Ltd., a partnership in leading data-driven transformations formed by herself and Peter Jackson. During her career, she was the first group director for Data Management at the Lowell Group and the first chief data officer for Network Rail. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePETER JACKSON\u003c\/b\u003e is Director of Group Data Sciences at Legal \u0026amp; General. During his career, he has been chief data officer at Southern Water, head of data at The Pensions Regulator and a developer of data strategies for businesses in the FMCG and financial services sectors. A keynote speaker with engagements all over the world, he's co-author of \u003ci\u003eThe Chief Data Officer's Playbook\u003c\/i\u003e (with Caroline Carruthers)\u003ci\u003e.\u003c\/i\u003e    \u003c\/p\u003e\u003cp\u003e\"Caroline Carruthers and Peter Jackson have authored an excellent account of how to navigate the data wild west to becoming a data enabled business. Easy to understand, this is a no-nonsense guide on how to mobilise and execute transformation. I particularly loved their emphasis on people being at the heart of everything and our powerhouse for the future. Bravo!\"\u003cbr\u003e \u003cb\u003e—Lisa Harrington,\u003c\/b\u003e MD of learning division QA ltd \u003c\/p\u003e\u003cp\u003eIt used to be enough to digitise your company across different platforms. That part of history is called the Digital Revolution, and now, organisations that don't extricate value from the data available are heading for extinction. \u003c\/p\u003e\u003cp\u003ePioneering data experts and ground-breaking authors of \u003ci\u003eThe Chief Data Officer's Playbook,\u003c\/i\u003e Caroline Carruthers and Peter Jackson partner again to show you how the best in the business are transforming their companies with the power of data. Get inside the projects representing the highest innovation and best practices in the industry to bring your data literacy up to speed and drive your business with data-driven decisions in real time. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eData Driven Business Transformation\u003c\/i\u003e gives you the know how to drive tangible value from your data in an ethical and sustainable way. \u003c\/p\u003e\u003cp\u003e\"Data is the most important asset a business has, yet most companies are data rich but insight poor. This book provides a clear and compelling roadmap towards becoming a data driven business, by not just focusing on data but on the whole game of change that is required. Essential reading if you wish to remain competitive.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003e —Martijn Moerbeek,\u003c\/b\u003e Group Digital Strategy and Innovation Director at Legal and General    \u003c\/p\u003e\u003cp\u003e\"This data leaders' 'bible' will arm you with the blueprint for a data-centric organization, the practical examples to make it happen, and the courage to keep going!\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003e —Katia Walsh,\u003c\/b\u003e Chief Global Data and AI Officer, Vodafone \u003c\/p\u003e\u003cp\u003e\u003cb\u003eOPTIMIZE YOUR BUSINESS DATA\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFOR FIRST-CLASS RESULTS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eData Driven Business Transformation\u003c\/i\u003e illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share. \u003c\/p\u003e\u003cp\u003eDigitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFollowing step-by-step guidance for transitioning your company \u003ci\u003ein the real world\u003c\/i\u003e to run on a data-enabled business model\u003c\/li\u003e \u003cli\u003eMastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business's development\u003c\/li\u003e \u003cli\u003eWinning over the hearts of your employees and influencing a cultural shift to a data-enabled business\u003c\/li\u003e \u003cli\u003eReading first-hand stories from today's thought leaders who are shaping data transformation at their companies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEnable your company's data to lift profits with \u003ci\u003eData Driven Business transformation.\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989023998181,"sku":"NP9781119543152","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119543152.jpg?v=1761782482","url":"https:\/\/k12savings.com\/es\/products\/data-driven-business-transformation-isbn-9781119543152","provider":"K12savings","version":"1.0","type":"link"}