{"product_id":"customer-data-integration-isbn-9780471916970","title":"Customer Data Integration","description":"\"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI.\"\u003cbr\u003e -Philip Kotler, S. C. Johnson\u003cbr\u003e \u003cbr\u003e Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University\u003cbr\u003e \u003cbr\u003e \"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been.\"\u003cbr\u003e -Jack Trout, author, Differentiate or Die\u003cbr\u003e \u003cbr\u003e \"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way.\"\u003cbr\u003e \u003cbr\u003e -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business\u003cbr\u003e \u003cbr\u003e Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, \u003ci\u003eCustomer Data Integration\u003c\/i\u003e shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI. \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003eAcknowledgment xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Executives Flying Blind 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSlouching toward Customer Focus 1\u003c\/p\u003e \u003cp\u003eManagement Mandates Customer Intimacy 4\u003c\/p\u003e \u003cp\u003eData Back in the Limelight 8\u003c\/p\u003e \u003cp\u003eWhat We Don’t Know Can Hurt Us 17\u003c\/p\u003e \u003cp\u003eCDI and CRM: A Rapprochement 28\u003c\/p\u003e \u003cp\u003eManager Do’s and Don’ts 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Master Data Management and Customer Data Integration Defined 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDelineating the Boundaries of CDI 34\u003c\/p\u003e \u003cp\u003eA CDI Taxonomy 46\u003c\/p\u003e \u003cp\u003eComponents of CDI 55\u003c\/p\u003e \u003cp\u003eManager Do’s and Don’ts 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Challenges of Data Integration 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData—Always the Bridesmaid 62\u003c\/p\u003e \u003cp\u003eFive Mainstay Challenges of Data Integration 71\u003c\/p\u003e \u003cp\u003eManager Do’s and Don’ts 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 “Our Data Sucks!”: The (Not So Little) Secret about Bad Data 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData Quality: The Movie 82\u003c\/p\u003e \u003cp\u003eBad Data’s High Cost 83\u003c\/p\u003e \u003cp\u003eData Quality: Job Number Two 86\u003c\/p\u003e \u003cp\u003eData Quality and Master Data Management 89\u003c\/p\u003e \u003cp\u003eManager Do’s and Don’ts 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Customer Data Integration Is Different: A CDI Development Framework 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNot Your Father’s Development Methodology 116\u003c\/p\u003e \u003cp\u003eTop-Down versus Bottom-Up 117\u003c\/p\u003e \u003cp\u003eA CDI Implementation Framework 130\u003c\/p\u003e \u003cp\u003eChange Management for CDI 140\u003c\/p\u003e \u003cp\u003eManager Do’s and Don’ts 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSturm und Drang of Data Ownership 146\u003c\/p\u003e \u003cp\u003eThe Truth about Managing Data as an Asset 148\u003c\/p\u003e \u003cp\u003eA Case for Data Governance 150\u003c\/p\u003e \u003cp\u003eOrganizing around Data 156\u003c\/p\u003e \u003cp\u003eChallenges of Adoption and Consensus 177\u003c\/p\u003e \u003cp\u003eComing Full Circle: Data Management and CDI 179\u003c\/p\u003e \u003cp\u003eManager Do’s and Don’ts 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Making Customer Data Integration Work 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResponsibilities of a CDI Architecture 183\u003c\/p\u003e \u003cp\u003eData Integration the Old-Fashioned Way 184\u003c\/p\u003e \u003cp\u003eData Integration via CDI 187\u003c\/p\u003e \u003cp\u003eHow It Works: Core Functionality of the CDI Hub 189\u003c\/p\u003e \u003cp\u003eEight Core Functions of Hub Processing 194\u003c\/p\u003e \u003cp\u003eSynchronizing the Hub and Source System 200\u003c\/p\u003e \u003cp\u003eIntegrating Multiple Systems with the CDI Hub 201\u003c\/p\u003e \u003cp\u003eSource System Data: Persistent Storage versus Registry Access 206\u003c\/p\u003e \u003cp\u003eThe CDI Hub in the IT Architecture 211\u003c\/p\u003e \u003cp\u003eManager Do’s and Don’ts 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Making the Case for Customer Data Integration 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBenefits of CDI Investment 220\u003c\/p\u003e \u003cp\u003eBuilding the Business Case 233\u003c\/p\u003e \u003cp\u003eKeeping the Saboteurs at Bay 242\u003c\/p\u003e \u003cp\u003eInternal Public Relations for CDI 247\u003c\/p\u003e \u003cp\u003eManager Do’s and Don’ts 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Bootstrapping Your Customer Data Integration Initiative 253\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting CDI Right 254\u003c\/p\u003e \u003cp\u003eBuilding the CDI Team 263\u003c\/p\u003e \u003cp\u003eFierce Conversations: Talking to CDI Vendors 267\u003c\/p\u003e \u003cp\u003eManager Do’s and Don’ts 269\u003c\/p\u003e \u003cp\u003eGlossary 271\u003c\/p\u003e \u003cp\u003eIndex 285\u003c\/p\u003e  \u003cb\u003eJill Dyché\u003c\/b\u003e is a partner and cofounder of Baseline Consulting, a professional services firm that helps companies solve problems with data. She is an internationally recognized author, speaker, and business consultant, and a frequent lecturer and writer on the business value of technology. Jill is responsible for delivering key industry and client advisory services. Her two previous books were e-Data and The CRM Handbook, the authoritative guide to customer relationship management.  \u003cp\u003e\u003cb\u003eEvan Levy\u003c\/b\u003e is a partner and cofounder of Baseline Consulting. In addition to his executive management responsibilities, Evan is actively involved in managing Baseline project teams and guiding client solutions delivery, as well as advising vendors and VC firms on emerging IT trends. He is a faculty member of The Data Warehousing Institute and a contributor to DM Review's \"Ask the Experts\" feature.\u003c\/p\u003e  Customers represent any firm's most precious value-creating asset. To keep these valuable assets, businesses must maximize their value to each customer by taking each customer's point of view and turning that incoming tide of data into usable, coherent information. Packed with readable real-world examples, checklists, and tools, Customer Data Integration encompasses the new set of technologies designed to help companies conveniently and cost-efficiently turn the raw material of customer data into usable, reliable customer information.\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eWritten by internationally renowned authors and enterprise data experts Jill Dyché and Evan Levy, Customer Data Integration defines CDI—what it is and why it's a critical solution to customer-focused business programs—and puts it in context with other emerging trends, such as Master Data Management (MDM). By explaining why customer data integration is so important for business strategy and growth, the book also helps inform decisions regarding vendor selection, CDI development, and usage to help make organizations on both the business and IT fronts more agile.\u003c\/p\u003e \u003cp\u003eA must-read for both executives and managers seeking to launch a CDI project or justify CDI to their organizations, Customer Data Integration covers:\u003c\/p\u003e \u003cp\u003en What business problems CDI addresses and how it differs from other data enabling solutions\u003c\/p\u003e \u003cul\u003e \u003cli\u003eChallenges of data integration, and how to avoid the obstacles\u003c\/li\u003e \u003cli\u003eMastering data management and its role in customer data integration\u003c\/li\u003e \u003cli\u003eHow CDI works, and how to choose the right solution for your company\u003c\/li\u003e \u003cli\u003eWhy data governance and data stewardship are key to CDI success\u003c\/li\u003e \u003cli\u003eMaking the CDI business case\u003c\/li\u003e \u003cli\u003eAvoiding the common pitfalls of CDI and MDM\u003c\/li\u003e \u003cli\u003eCDI value propositions by industry\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCustomer Data Integration also includes a list of \"Manager Do's and Don'ts\" at the end of each chapter, which summarizes chapter points and provides experience-based tactics for putting concepts into practice. Plus, the book includes interviews with seasoned managers across multiple industries about their CDI journeys, the challenges they confronted, their wins, their \"gotchas,\" and what the successful delivery meant to their companies. Learn from the pros and unleash the power of CDI in your organization.\u003c\/p\u003e  Praise for Customer Data Integration\u003cbr\u003e \u003cbr\u003e   \u003cp\u003e\"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI.\"\u003cbr\u003e —Philip Kotler, S. C. Johnson\u003c\/p\u003e \u003cp\u003eDistinguished Professor of International Marketing Kellogg School of Management, Northwestern University\u003c\/p\u003e \u003cp\u003e\"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been.\"\u003cbr\u003e —Jack Trout, author, Differentiate or Die\u003c\/p\u003e \u003cp\u003e\"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers—their most important asset—while at the same time giving IT some practical tips for implementing CDI and MDM the right way.\"\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e —Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business\u003c\/p\u003e \u003cp\u003eWhatever business you're in, you're ultimately in the customer business. Nomatter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver anaccurate, holistic, and long-term understanding of their customers through CDI.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989016854757,"sku":"NP9780471916970","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471916970.jpg?v=1761782450","url":"https:\/\/k12savings.com\/es\/products\/customer-data-integration-isbn-9780471916970","provider":"K12savings","version":"1.0","type":"link"}